Febri Anggelo

Experience

• 

  HMPS Ekonomi Pembangunan UIN Jakarta

  Jun 2017 - May 2019

  • produced content on social media about campus entrepreneurs (managed to reach the target of 1 per week)• marketed original products made by BEM of Development Economics Department of UIN Jakarta (reached target income of 6 million rupiah for six months)• held a national seminar on small and medium enterprises Go Digital and Financial technology (managed to bring in 250 participants) • Created a bazaar for the small and medium enterprise festival (successfully brought 12 small and medium enterprises)• Marketed original products made by BEM of Development Economics Department of UIN Jakarta (reached target income of 6 million rupiah for six months)• Created a workshop for young campus entrepreneurs (managed to bring in 100 participants)

  • Vice Head Ekonomi Kreatif

    Jun 2018 - May 2019

  • Staff Ekonomi Kreatif

    Jun 2017 - May 2018
• 

  Universitas Islam Negeri Jakarta

  Jul 2019 - Aug 2019

  Head Of Public Relations

  • Created and posted activity content on Official Social Media (created Instagram captions, updated Instagram Story for each activity, and schedule the posting of Officia's Instagram Feed)• Established and maintained a cooperative relationship between related stakeholders (successfulled collaborated with: Kementrian Agama RI and Dinas Kabupaten Bogor)

• 

  PKW SME's

  Nov 2020 - Apr 2021

  Digital Marketing Specialist

  • analyze the target market for new customers (successfully brings in 10 new customers per week)• customer relationship management (managing as many as 300 customers a week) • create content marketing for social media (achieve the target of creating 2 content marketing once a week)• advertise on Facebook Ads (Successfully generate CPC under IDR 2,000)• advertise on Google Ads (Successfully generate CPC under IDR 2,000)

• 

  BD Consulting Agency Group

  May 2021 - Dec 2021

  Digital Marketing Specialist

  • Schedule content planning every month for 30 content• Help create monthly campaigns for brand awareness purposes using influencers and promotional media• Placing Ads on Facebook Ads (Covering 3 Companies with Awareness, Click and Lead matrix)• Placing Ads on Google Ads (Includes SEM, GDN, and Youtube Ads)• Monitor the performance of a website using seo tools (Includes: MOZ, Ahrefs, and GTmetrix)

• 

  Doxa Creative and Digital Agency

  Jan 2022 - Dec 2023

  Performance Digital Marketing

  Client: ACCURATE (Software SAS), GOGOMALL (Health Industry), INDOMARET (Retail), KFC (F&B), PHAROS (Personal Care), GLOBAL PRESTASI SCHOOL (Education), KNITTO (Textile), HIGH GENTLEMAN (Fashion), ETREA CLINIC (Clinic).• Developing marketing strategy based on trends and consumer behaviour, executing digital advertising with budgets of IDR 300 million campaigns including Google Ads, Facebook Ads, TikTok Ads, Shopee Ads, and Tokopedia Ads by the brief details from strategist team.• Managing full-funnel performance marketing for 15 clients (brands) by understanding the business models, campaign objectives, timeline, and budget feasibility, making sure the digital assets (website) were ready to run the campaign.• Setting up the campaign preparation by utilising GA4 and Google Tag Manager for the client’s ads account, preparing from the campaign, ads set/group, and ad level by mounting the objective, targeting, and ads creative (including the headline, ad copy, and landing page UTM link).• Conducting A/B testing to get well-performed ads, controlling and monitoring budget, quality, and KPI for all paid digital ads daily by excellent the keyword and audience targeting to be the champion of performance optimization for brand and to initiate an agile plan to deliver the best result, successfully getting 1.500 leads with monthly budget of IDR 300 million, and ROAS 20X.• Developing weekly and monthly reports, communicating with to account executive team and clients directly by drawing up Google Data Studio from Dashboard and Google Analytics’s data (reach, impression, click, CTR, CPC, conversion, and CPL), giving key highlights of running. Show less

• 

  Marketist.id

  Jun 2023 - Aug 2023

  Assistant Instructor

  Marketis Rebranding Bisa Mahir is an online education platform transforming the state of higher education in Indonesia that focuses on skills the tech industry needs. Bisa Mahir equips ambitious individuals with the skills that the industry needs.As a Assistant Instructor, I assist intensive student learning activities and share skills and knowledge (teaching assistant) with 50 in Google Ads Specialist.Responsibilities:• Mentoring, leading, and managing 50 ambitious people from various backgrounds to pursue their career in digital marketing• Support the team with guidance/assistance where needed to achieve their goal• Handle any day-to-day people development. Actively report, observe, and providing the best support and feedback to optimize learning process• Conducting a technical simulation for students. The simulation consists of paid, such as Marketing Performance and Budget Allocation (MPBA), Marketing Analytics, and Google Ads. Show less

• 

  PT Natas Nitis Netes

  Jan 2024 - now

  PT Natas Nitis Netes is the parent company of the retail brand Loxus Cleaner, which has been established since 2020. Top sales on the TikTok and Shopee platforms. The retail brand already has offline locations at AEON, PAKUWON, and FOOD HALL.

  • Performance Digital Marketng

    Jan 2025 - now

  • Ads Specialist

    Jan 2024 - Dec 2024