Aman Goyal

Experience

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  Koo

  Apr 2021 - Jun 2021

  Growth Marketing Intern

  1. Analyzed creators behavioral patterns through insight mining & in-depth interviews, resulting in the implementation of 34 unique product features2. Executed end to end social media marketing campaign to acquire users & creators in Lucknow3. Achieved 8% CTR through organic targeting for app installs & Onboarded 6 Media Houses4. Executed app installs campaign using Adwords, YouTube, Facebook, and Affiliate networks.5. Conducted 80 in-depth interviews to analyze the creator's journey on Koo App6. Performed detailed competitor analysis of 15 social media platforms to arrive at their value propositions, and differentiating features Show less

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  ParallelDots

  Jun 2021 - Sept 2021

  Digital Marketing Intern

  1. Conducted 55 in-depth interviews to analyze consumers' application journey, resulting in the implementation of 14 product changes. 2. Launched online campaigns for digital acquisition, which reduced the acquisition cost by 30%3. Strategized, developed, & implemented rigorous A/B testing in paid digital marketing campaign with a conversion rate of 5.73%, improving CTR by 228%, reducing CPC by 250%4. Executed social media campaigns, increased engagement rate by 97%, reach by 123% & reduced acquisition cost by 30% Show less

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  Cactus Communications

  Sept 2021 - Mar 2022

  Brand Marketing Intern

  1. Aided in revamping social media plan which helped in amplifying post engagement by 130%, Reach by 103% & Followers by 67%2. Worked on tools like Hootsuite to schedule the social media calendar and Meltwater for monitoring brand's social listening3. Assisted in devising the branding strategy on Youtube and Twitter4. Maintained brand innovation and kept abreast of the latest social media trends

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  HDFC AMC

  Sept 2021 - Nov 2021

  Marketing Intern

  1. Liaised with marketing, product development & content management team to curate Monthly Musings and Weekly Bytes magazine2. Conducted secondary research on email marketing to understand the current trends, industry benchmarks & competition landscape3. Analyzed visitors data to provide insights on improving web and social media presence

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  Amazon

  Apr 2022 - now

  Brand Specialist II