Alaa Fouda

Experience

• 

  Nestlé

  Feb 2000 - Sept 2008

  Unit Sales Manager

  Reporting to Greater Cairo Regional sales manager.• Managing 1 sales supervisors & 7 follow up salesman• Handling 7 distributors in traditional trade channel.• Setting the weekly /monthly sales forecast per SKU/distributor.• Managing company receivable in the market place.• Reporting all competition activities with recommended action.• Monitoring trucks performance.• Setting the KPIs for all distributors/ sales supervisor/follow up salesmen.• Proposing possible trade & consumer promotions per SKU/area.• Working closely with marketing dept for sampling compagine /appropriate consumerpromotion in my area.• Ensure the implementing of the market hygiene & cold chain. Show less

• 

  Arabian Food Supplies

  Oct 2008 - Dec 2009

  Regional Impulse sales manager

  Handling (down market – whole sale) through (5 supervisor + 23 salesman) reporting to national sales manager ➢ Achieving company objectives & sales budgets.➢ Ensuring marketing operation to achieve 100% coverage & 80% productivity (down market)➢ Handling special projects to grow various channels(M.M; S.S.S; down market, wholesale ).➢ Controlling company assets and receivables in the market place➢ ensuring the efficient execution of the company’s strategies in the market place➢ Developing down market business in the center region➢ Growing down market business by 25%➢ Successfully implementing, controlling, monitoring & reporting the installation.➢ Leading supervisors van operation. Show less

• 

  Jeema Mineral water (Pepsi)

  Mar 2010 - Oct 2010

  Traditional Trade manager

  ➢ Handling the whole UAE market through a team of unit manager, 5 supervisors and 32 salesmen Reporting to G.S.M➢ Achieve volume & profit plan by ensuring existing accounts and new accounts are called on in an effective manner➢ Managing company receivables in the market place ➢ Set clear objectives that are consistent with sales goals with each member of the team ➢ Working on new initiatives to improve performance ➢ Ensuring the efficient execution of the company’s strategies in the market place➢ Developing business in down market and whole sales➢ Ensuring marketing operation to achieve target ➢ Proposing innovative trade promotions ➢ Leading supervisors & coaching team members Show less

• 

  Abudawood Group

  Nov 2010 - Apr 2015

  CBD Manager

  • Lead and develop the national operations to meet agreed business targets (including sales and collection targets) to achieve higher market shares across the whole covering area.• • Lead, motivate and coach the national CBD team members to develop their competencies & to enhance their performance in delivering high standards Leading & Controlling the CBD incentives scheme as per company policies.• Tracking the best practices results for CBD (Process measures, performance KPIs, etc.)• Build customer relationships with key decision makers at the customers end to establish alignment on strategies and objectives initially set.• Follow up &control the collection processes in order to ensure sales flow, improve the financial FD picture & to maximize our bottom line profit• Identify the ideal optimum sales organization structure & manpower number and quality needs through liaising with HR Department.• Control & report the CBD spending of budgets and Allocations, remaining within authorized limits and deadlines to utilize these budgets in delivering district objectives.• Lead and initiate annual contract negotiation with selective Strategic key accounts.• Ensure applying the best in class of the in-stores sales fundamentals through the available business tools• Ensure the effectiveness of the fleet productivity with compliance to the agreed plan enabling the operations to pay out in its fixed assets.• Ensure the maximum utilization for the coolers in trade following the company priorities initially set .• Ongoing Development for skills & experiences of the Sales staff team enabling them to cope with the company strategy & vision• Direct the complex statistical approach to the changing environment of the customer business and organization width• Communicate with the CLD in setting the learning & development plan.• Communicate with the each principal on the needed support planes or launch plans pending the status with each principal Show less

• 

  Alsourayai United

  May 2015 - Dec 2017

  National Sales Manager

  • Increases management's effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.• Create and implement effective direct sales strategies and lead nationwide direct sales personnel (sales and clinical education staff) toward achievement of corporate sales objectives.• Develop competencies and processes required to create an effective and efficient sales organization.• Provide leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary.• Provide sales management, budget control, compensation programs and incentive planning.• Provide supervision through field visits, observations and measurement of results to include performance appraisals and salary reviews.• Proactively identify changes in healthcare, delivery systems, and competitive pressures to develop and modify strategies and tactics accordingly.• Prepare monthly, quarterly and annual sales forecasts.• Manage to meet/exceed monthly, quarterly and annual sales forecasts.• Negotiate purchase agreements with the assistance of Account Managers.• Maintain competitive knowledge to create and adjust sales strategies.• Attend clinical meetings, seminars, and conferences as appropriate. Show less

• 

  Dallah Albaraka

  Feb 2018 - Sept 2019

  National Sales Manager
• 

  Sima Food Industries

  Sept 2019 - Oct 2020

  Commercial Director
• 

  KGroup

  Nov 2020 - Sept 2021

  Commercial Director

  • Planning to develop and implement business strategies• Always strive to accelerate and encourage company's growth and success• Perform market research and analyze threats and opportunities• Implement new customer acquisition strategies• Managing relationships with existing clients for existing brands• Collaborate with, coordinate and train diverse teams such as marketing, sales and customer service • Establish and manage long-term relationship with stakeholders• Understand the requirements of existing customers• Track, measure and analyze commercial metrics using KPIs• Manage and track expenditures, financial goals and budgets Show less

• 

  Foodina - Ismailia Food Industries

  Oct 2021 - now

  • Seek to link the products and services provided by the organization with the needs of the target customers.• Interest in recruiting and training staff to contribute to professional development in all functional areas.• Make final decisions on major projects and development plans to be implemented.• Deal with all employees of the organization, hear their opinions, and motivate them to participate in meetings to learn about the achievements and challenges facing them.• Develop and implement commercial strategies according to company goals and objectives aiming to accelerate growth.• Conduct market research and analysis to create detailed business plans on commercial opportunities (expansion, business development, etc).• Understand the requirements of existing customers to ensure their needs are being met.• Act to acquire new customers and manage client relationships (new and existing)• Collaborate with and coordinate diverse teams (marketing, sales, customer service, etc).• Build and maintain profitable partnerships with key stakeholders.• Monitor performance of commercial activities using key metrics and prepare reports for senior management.• Assist in setting financial targets and budget development and monitoring. Show less

  • General Manager

    Oct 2021 - now

  • General Manager

    Oct 2021 - now