Trevor Hogan

Experience

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  Digital Throttle

  Feb 2013 - Aug 2015

  Content Coordinator

  Digital Throttle connects advertisers with website owners by producing and overseeing targeted digital advertising campaigns on social media platforms for vehicle and motorsport enthusiasts.• Responsible for creating and facilitating content programs and reporting on advertising initiatives across all interdepartmental teams. Ensured quality control by using Salesforce to document all stakeholders and promoted outreach through MailChimp email marketing campaigns.• Developed and implemented a comprehensive content strategy by organizing a database of digital media files featuring 300 publisher networks, 700 websites, and 27,000 online ads, focusing on reporting ad campaign performance to increase sales and expand reach for our vertical ad network.• Utilized the programmatic advertising service AppNexus to connect online advertisers with automotive sector websites, aiming to increase ad revenue and boost internet traffic for the website owners.• Crafted a diverse array of marketing materials for potential clients in Microsoft PowerPoint.• Conducted troubleshooting projects, documented existing processes, and increased client usage satisfaction.• Streamlined all existing CMS better to govern documents, digital assets, and corporate records. Show less

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  Global Eagle Entertainment

  Apr 2016 - Apr 2020

  Senior Content Coordinator

  Global Eagle is a top provider of satellite-based broadband connectivity, television and entertainment services, content, and data analytics for the aviation, maritime, enterprise, and government sectors.• Oversaw the intake and distribution of over 5,000 media files monthly using enterprise content management systems that delivered inflight entertainment solutions to millions of domestic and international customers.• Coordinated monthly content schedules for all major Hollywood studios and twenty domestic and international airline clients. Functioned as the primary contact for all external and internal departments, ensuring effective management of all licensing agreements and contract negotiations.• Edited all media elements and ensured program accuracy by conducting thorough research to align purchase orders with inventory and upload them to the correct digital asset management system.• Utilized Atlassian Jira project management software to enhance communication efficiency across departments, manage ticketing operations, and streamline service delivery routing and shipping fulfillment.• Centralized cross-functional information requests from distribution, metadata, content production, licensing, operations, service teams, and workflow supervisors to provide precise interpretation of project status.• Improved customer satisfaction and client relationships by promptly and systematically processing the monthly distribution of all digital media files. Regularly updated media program inventory sheets to ensure accuracy, clarity, and compliance with all required technical standards specifications.• Evaluated complex billing and contracts related to licensing with studios, distributors, and media organizations. Reconciled purchase orders and invoices while securing signatures and approvals to uphold compliance and integrity for the company's client base. Show less

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  Medscape

  Mar 2021 - Nov 2023

  Associate Digital Production Coordinator

  Medscape is a website that provides clinicians and healthcare professionals with up-to-date access to the most advanced medical information. The organization also offers continuing education for licensing, accreditation, and specialization. • Created and maintained webpage articles as multi-stage projects, developed daily, and published on the Medscape Continuing Medical Education website. Matched media players with published content, including certificate pages, patient simulations, live events, collection pages, lectures, conferences, town hall meetings, and podcasts.• Utilized Adobe Workfront project management software to track task progress, coordinate team strategies, and create IT tickets for coding teams to deliver ready-to-use programs. Used Microsoft SharePoint to organize and share webpage resource materials, ensuring consistent access across the company databases.• Safeguarded website quality by identifying technical problems, making edits, and updating change requests. Documented and recorded training materials using Atlassian Confluence knowledge management software.• Managed staging edits for live and beta sites by processing change requests for copy and technical requirements. Provided detailed specifications to global technology contractors and collaborated with quality control teams to ensure product consistency and accuracy across all sites in compliance with government Section 508.• Troubleshot product fixes during beta testing in collaboration with technology teams to resolve issues on both websites' front and back ends and worked with coding teams to enhance user experience. Show less

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  American Chemical Society

  Nov 2023 - Nov 2024

  Content Manager

  The American Chemical Society is a leading source of scientific information, offering peer-reviewed scientific journals, national conferences, and education career advancement services that promote environmental sustainability worldwide.• Primarily responsible for the content management of the website development project, Green Chemistry for Sustainability. The project's charter stated purpose was to create a green chemistry networking platform for the community of science, academia, business, and government sectors.• Utilized the work management platform Asana to independently meet the project sponsor's goals and deadlines for launching the website to the public. Employed Drupal's web application framework to transfer the required content to the platform and develop its pages from conception to completion.• Managed content on the company's sister sites, operating on the web content management systems WordPress and Adobe Experience Manager. Responsibilities included configuring all design features and technical functionality for new and existing posts, media, pages, plugins, tools, and settings.• Facilitated quality assurance programs for advanced HTML troubleshooting and resolution of other technical issues. Led internal teams in testing, collecting feedback, and recalibrating to ensure reliable implementation of UI web responsive designs across both mobile and desktop devices.• Synthesized and uploaded relevant knowledge resources by identifying, editing, reviewing, and writing content, analyzing policy, and engaging with subject matter experts across the scientific community.• Utilized the graphic design platform Canva to create web elements, including images, designs, layouts, backgrounds, and overall appearance. Organized and cataloged digital inventory files, updated educational materials, and edited existing content to gather data relevant to new and existing users. Show less