John Reiter

Experience

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  Diageo

  Jan 1990 - Jan 1995

  Chain Account and District Manager

  Rapid career development with promotions into further expanding roles. Chain Headquarter Account Executive – Spirits Division. District Manager – Spirits Group, managed six salespeople. Category Manager, Wines & Spirits. Chain Sales Representative – Wine Group

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  Boston Beer Company

  Jan 1995 - Jun 2004

  National Account Manager

  National Account Manager - Responsible for National Account calls off-premise in Southern Cal, Arizona, New Mexico, Nevada, and Texas. Accountable for volume, ad support, pricing strategies, discounting schemes, new item distribution, distributor and sales group objectives, and local market specific programs. Region Manager - Southern California - Managed 14 beer wholesalers in the Miller and Anheuser-Busch networks, with the 5th and 9th largest in the U.S. Led #1 growth region in the Western states for 1997 and 1998. Responsible for depletions, shipments, pricing structures, promotions, and incentives for all classes of trade. • Led 6 reps and managed 1 manager with 2 reports. Promoted 3 people in 2 years.• Created account management system called Perfect Pour, Perfect Floor, Perfect Door.Area Manager - San Diego & Inland Empire Managed 3 distributors, responsible for both on and off-sale accounts. • Grew Sam Adams area volume 19.7% in 1995. Programmed distributor incentives, created and executed promotions such as coupons, POS, creation of local sell sheets.• Ran media merchandising Radio/TV and Outdoor, managing $1,690,000 budget. Show less

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  Margaritaville Spirits

  Jun 2004 - Jun 2006

  Western Region Manager

  Managed regional profit & loss for Young’s (CA) and Southern Wine (AZ, NV) in all trade classes. Responsible for all West Coast off-premise chain calls – Costco (3 West coast divisions), Safeway HQ Pleasanton, Wal-Mart & Sam’s Club Bentonville, Ralphs, Stater Bros, Smith’s, Bashas’, Fry’s and Albertson’s Boise. Initiated and managed partnerships with sister-companies Margaritaville Shrimp and Margaritaville Mix where I sourced creative, managed production, and execution of cross-merchandising consumer-pull programs at major chain retailers in the West. Show less

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  MillerCoors

  Nov 2006 - Sept 2016

  Senior Chain Account Executive

  Results driven focus on achieving portfolio growth, both volume and share. Ideate creative solutions to differentiate from competitors and win customer preference every day. Extremely strong presence at retail with both internal customers and distributors. Simplifying and delivering communications via relationships to drive the business.Considered a thought leader with deep understanding of Category Management principles and thorough knowledge of insights based selling tools like Nielsen and IRI. Strong analytical background helps me create unique solutions to sales opportunities. Show less

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  Epic Wines & Spirits

  Sept 2016 - Apr 2021

  • Vice President - Strategic Retail Southern California

    Jul 2019 - Apr 2021

  • Account Executive

    Sept 2016 - Apr 2021
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  Hess Persson Estates

  Apr 2021 - now

  • Chain Manager, West Division

    Apr 2022 - now

  • Regional Chain Sales Manager West

    Apr 2021 - now