Yugada Prajongsangsri

Experience

• 

  Dentsu (Thailand) Ltd.

  Mar 1995 - Mar 2001

  Media Planner
• 

  IPG Mediabrands

  Jan 2005 - Jan 2009

  Manage a team across all daily operations from start to finish of the research projects, proprietary tools operation, training and supports. Manage junior planner planning program, providing fundamental media knowledge, terminology, media math, media planning/ buying optimization tools including basic media and consumer analytical skills. Manage the activities of research projects including seasoned research, communications, brand, advertising research projects according to best practices, maintaining the highest quality. Oversee IPG Mediabrands proprietary technology, tools and process, ensure smooth operation and provide training to internal media specialists both in Thailand and other countries in the same network such as Vietnam, Cambodia, Malaysia and Taiwan.

  • Research, Technology & Tools Group Head

    Jan 2007 - Jan 2009

  • Research, Technology & Tools Manager

    Jan 2005 - Jan 2007
• 

  IPG Mediabrands

  Jan 2010 - now

  Inspire and lead a team of analytics and statistics experts. To provide marketing solutions powered by analytics and insights that effectively and efficiently build business and brand value. Extended role into Media Buying, Trading and negotiation team using data intelligence and big data to discover data driven insights, solutions and unlock business opportunities. Leading advanced statistics model or econometric with successful analytic projects for major brands such as Coca Cola, J&J etc.And extended role in strategic planning area, preparation of internal and external deliverable to advance strategic opportunities.

  • Head of Data & Analytics

    Jan 2017 - now

  • Head of Investment & Knowledge

    Jan 2014 - Jan 2017

  • Strategy & Innovation Business Director

    Jan 2010 - Jan 2014