Sarra Dadoul

Experience

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  Henkel

  Jan 1994 - Jan 2000

  Manager, Innovation, Marketing, Sales I Henkel and Schwarzkopf I EMEA I International

  🔸 Detergents, fabric softeners, hair care, hair color, skin care, body care🔸 CompanyHenkel KGaA, Dusseldorf and Henkel & Cie AG SwitzerlandHenkel Beauty Care $4Bn in net salesKey markets: France, Germany, Switzerland, Austria, Benelux, Italy, Eastern Europe, Brazil, Australia, Thailand🔸 Senior Category Manager Skin Care & Body Care, EMEA✓ Responsible for operational marketing, trade marketing, key account management, regional and export sales development for Diadermine, and Teraxyl✓ Definition of line-ups by market and account✓ Launch of Diadermine in Benelux, Spain and Portugal✓ Execution of regional launches for anti-aging skin care and firming body care✓ Sales growth of Teraxyl toothpaste +30%🔸 Product Manager Hair Color & Hair Care Innovation, Worldwide✓ Management of Schwarzkopf’s global fashion portfolio (Brillance, Hair Make-up), collaboration with Christian Lacroix✓ Launch of Schwarzkopf hair color brands in France, with a 20% market share in one year, in Russia, Asia, Latin America, Thailand and Australia✓ Initiation and lead of internal Innovation and Prospective Consulting for the SBU Hair (color, care, styling) with experts and influencers✓ Implementation of the Schwarzkopf umbrella brand strategy following the acquisition and integration of Schwarzkopf🔸 Junior Product Manager Detergents and Fabric Softeners, Germany & Switzerland✓ Global and operational marketing light-duty detergents (Mir Laine, Filetti) and fabric softeners (Minidou, Vernel)✓ Development of new communications for Mir Laine, cobranding sealed with Gore-Tex✓ Setting up a test market for liquid detergents, green repack, box samplingFMCG, consumer goods, CPG, hair care, hair color, skin care, strategy, innovation, product development, marketing, image, communication, consumer insight, retail panels, market research, key account management, trade marketing, business development, sales Show less

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  Boucheron

  Jan 2000 - Jan 2003

  Group Manager Business Unit I France I EMEA I US

  🔸 High jewelry, watches, fragrance🔸 CompanyBoucheron (Gucci Group), heritage brand and leading jeweler on Place Vendôme$250M net sales, 200 employees (2002)Perfumes account for 75% of the house's sales🔸 Role (newly created position)✓ Management of the Fragrance portfolio in-house: Boucheron The Ring Perfume, Boucheron pour Homme, Jaïpur and Jaïpur Homme collections✓ Brand management in France and the US (affiliates), and the EMEA region (distributors)✓ Brand strategy, consumer insight, product development, olfactory design, image, PR, media, merchandising, operational marketing, trade marketing✓ Key markets: France, USA, Middle East, Italy, Spain, Germany, Switzerland🔸 Challenges✓ Modernize brand image and rejuvenate customer base✓ Enhance brand desirability and engage customers✓ Acquisition by Gucci Group Kering in 2000🔸 Actions✓ Brand study France, USA✓ Reenchantment and spotlighting of the Boucheron fragrance portfolio across select consumer touch points✓ Translation of the Haute Joaillerie and Horlogerie DNA into scented luxury objects and creative assets under the artistic inspiration of Tom Ford and Solange Azagury-Partridge✓ Creation of Holiday campaigns and festive programs with American luxury department stores🔸 Results✓ Net sales growth from $100 to $185 million✓ Reimagining of Boucheron The Ring Perfume icon through bottle design and communication, +15% growth✓ Launch of Jaïpur Saphir, Boucheron Trouble, Boucheron pour Homme Cologne and Jaïpur Homme Cologne✓ Limited-edition product cocreations with Swarovski and BaccaratLuxury, brand, strategy, innovation, olfactory design, marketing, clienteling, media, PR, communications, merchandising, retail, execution, P&L, budget Show less

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  Coty

  Jan 2003 - Jan 2011

  🔸 Fragrance, sensory body🔸 CompanyCoty is the world's leading company in fragrance with entrepreneurial heritage, based on the legacy of the visionary François Coty; a house of creation known for its creativity and collaboration with high profile designers🔸 Role (newly created position)✓ Built portfolio strategy for designer brands by geography✓ Pilot the global launch calendar✓ Key markets: US, UK, EMEA, Japan, Travel Retail🔸 Challenges✓ Elevate the designer portfolio✓ Expand in the US, Asia and the Middle East🔸 Actions✓ Building 5-year business and marketing plans to acquire new licenses✓ Lead the relationship with Creative Directors and Luxury Maisons🔸 Results✓ Acquired Bottega Veneta and Roberto Cavalli and Just Cavalli licenses✓ Built the Bottega Veneta Fragrance House from scratch up to $30M in 5,000 doors in co-creation with Tomas Maier, developed the first fragrance ever, Essence Aromatique duo and luxury artisanal collection Fragrance, fashion, accessories, luxury, brand, strategy, innovation, product development, olfactory design, image, marketing, communications, merchandising, retail, execution, CRM, digital, social media, e-commerce, business development, licensing management, negotiation, P&L, budget Show less 🔸 Fragrance, sensory body, make up, skin care, sun care🔸 Role✓ Management of fragrance and beauty licenses for designer brands✓ In charge of brand strategy, product development, olfactory design, marketing, image, communications, media, digital, social media, e-commerce, merchandising, CRM✓ Key markets: US, UK, EMEA, Japan, Travel Retail🔸 Challenges✓ Expand in the US, Asia and the Middle East🔸 Actions✓ Develop the fragrance and beauty pillars of Chloé and Jil Sander and launch e-commerce sites✓ Lead artistic collaboration with Jil Sander and Raf Simons🔸 Results✓ Chloé grew from $28 to 150M through innovation, brand activation and geographic expansion, reaching Top 1 in Japan, Top 10 in Travel Retail, Top 20 in Europe, Top 25 in the US✓ Roll out of Chloé signature, launch of Love Chloé, L'Eau de Chloé, Eau de Fleurs, Crème de la Rose skin care collection, development of the Chloé Nomade concept✓ Growth of Jil Sander from $70 to 120M in German-speaking countries, with first place in Germany, Top 3 DACH and Benelux, entry into the Top 15 in Italy and the US✓ Launch of Jil Sander Style, Jil, Jil Sander Man, Scent 79 luxury duo, sun care, make up collections, construction of masterbrands Sun, Pure, SportFragrance, make up, fashion, luxury, brand, strategy, innovation, product development, olfactory design, image, marketing, communications, merchandising, retail, execution, CRM, digital, social media, e-commerce, business development, licensing management, negotiation, P&L, budget Show less

  • Director Business Development and M&A New Designers I Bottega Veneta and Roberto Cavalli Fragrance

    Jan 2008 - Jan 2011

  • Director Global Marketing, Communications, Digital I Chloé and Jil Sander Fragrance and Cosmetics

    Jan 2003 - Jan 2009
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  The Estée Lauder Companies Inc.

  Jan 2011 - Jan 2018

  🔸 Fragrance, make up, skin care, sun care🔸 CompanyEstée Lauder Companies, The Global House of Prestige Beauty, is a digital-first organization and consumer-centric culture delivering product and retail excellence$11Bn net sales (2018)🔸 Role✓ Lead fragrance, color cosmetics, sun and bronzing categories from concept to launch for the Estée Lauder flagship brand, $3Bn net sales, +6% growth, 20,000 doors✓ Spearhead innovation, brand strategy, consumer insight, business intelligence, strategic planning and 360 consumer engagement omnichannel (media, digital, social media, communications, CRM, e-commerce, merchandising) ✓ Lead global and regional teams >60 (North America, UK, EMEA, APAC, Latam, Travel Retail)✓ Key markets: US, UK, China, Korea, Middle East, emerging markets, Travel Retail🔸 Challenges✓ Modernize the Estée Lauder flagship brand, know what to preserve and what to change✓ Rejuvenate the brand clientele, engage millennials✓ Transform the organization building and recruiting the consumer engagement team🔸 Actions✓ Definition of product offering, storytelling content, go-to-market, operational excellence✓ Pilot the omnichannel experience ‘Every woman can be beautiful’ and ‘Who is your Muse’ campaigns✓ Pilot the 360 consumer engagement across all touch points, drive the digital transformation and retail excellence🔸 Results✓ Inspired the brand platform ‘Be an Inspiration’, launched conversational engagement campaigns✓ Implemented ambassador strategy with Kendall Jenner, created mobile apps boosting e-commerce to 20%✓ Launch of new fragrance pillar Estée Lauder Modern Muse $120M Top 10 US (2 FIFI Awards), Bronze Goddess make up and bronzers €30M, Pure Color Envy lip, palettes, capsules $300MLuxury, brand, strategy, innovation, product development, marketing, business analytics, digital, social media, influence, PR, communications, CRM, e-commerce, merchandising, retail, D2C, execution, P&L, budget Show less 🔸Make up, fragrance, sensory body, home, accessories🔸CompanyAerin is the eponymous brand of Aerin Lauder, the granddaughter of Estée Lauder.The ultimate women’s luxury brand is inspired by the signature effortless style, the aesthetic point of view and the legacy of its founder. The brand capitalizes on Aerin’s femininity, her support of tradition, her passion for flowers, art and travel.Beauty net sales of $16M, +57% growth, 550 doors, 2 stores (2018)🔸 Role (newly created position)✓ Launch and development of the Aerin brand internationally, online and offline✓ Key markets: US, UK, Middle East, Korea🔸 Challenges✓ Achieve scale, move from micro niche to niche, with fragrance and select doors✓ Building a sustainable and profitable business model🔸 Actions✓ Incubation of a digital native luxury niche ✓ Launch of Aerin in the US and UK, followed by a global roll out✓ Define a distribution model by market and at the door✓ Set up a multi-disciplinary, digital, e-commerce and D2C-oriented team🔸 Results✓ Sales growth to $16M and profitable venture in four years ✓ The fastest growing brand and flagship of luxury at the Estée Lauder Companies✓ Market openings (US, Canada, UK, France, Korea, Australia, Mexico, Middle East)✓ Opening accounts (Selfridges, Printemps, Sephora, Al Tayer), e-tailers (Net-a-porter), pop ups and corners✓ Signature art of gifting and exclusive capsule collections✓ Launch of color cosmetics, fragrance collections, rose spa and beach rose beauty, accessories Luxury, brand, strategy, innovation, product development, marketing, social media, influence, PR, communications, merchandising, retail, D2C, execution, sales development, P&L, budget Show less 🔸 Fragrance, home, sensory body🔸 Role✓ End-to-end portfolio management for the Fragrance Division worldwide✓ Key markets: North America, UK, Middle East, emerging markets, Travel Retail 🔸 Challenges✓ Convince organization and CEO to reinvest in fragrance pillar✓ Restore category growth and profitability after a long period of decline and losses🔸 Actions✓ Reinvent and elevate the fragrance category with new business models, niche luxury and D2C✓ Implement the "where to play, how to win" strategic framework✓ Imagine luxury brand strategies and implement a bespoke omnichannel consumer experience (free-standing stores, department stores, perfume chains, e-commerce)✓ Personalize the customer experience on and off (fragrance layering/combining, bespoke)Results✓ Transformation of fragrance category to revive momentum, with sales growth of +12% (ahead of market +6%) and profitability of +5pts (business turnaround) to net sales of $1.8Bn✓ Optimization of the consolidated P&L included industrial decisions to transfer part of production from the US to Europe✓ Identification of new business models for multi-category beauty brands (Lauder, Clinique), licensed designer brands (Tom Ford, Donna Karan, Zegna ....) and artisan collections (Jo Malone), also leading to the acquisition of luxury niches (Le Labo, Editions de Parfums Frédéric Malle, Kilian, Rodin Olio Lusso) and the incubation of AerinLuxury, brand, portfolio, strategy, innovation, business development, turnaround, D2C, digital, e-commerce, retail, acquisitions, P&L, budget Show less

  • Vice President Global Brand, Product, Consumer Engagement I Estée Lauder Fragrance and Cosmetics

    Jan 2014 - Jan 2018

  • VP Global General Manager I Aerin Fragrance and Cosmetics

    Jan 2014 - Jan 2018

  • Vice President Fragrance Business Unit I International I North America

    Jan 2011 - Jan 2014
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  Fortune 500, Scale ups, Start ups, Private Equity, Consulting Firms, Expert Networks

  Jan 2013 - Jan 2024

  Advisor to CEOs | Luxury Goods and Services, Fashion, Jewelry, Beauty, Wellness, Online Marketplaces

  🔸 Luxury goods and services, clean beauty, wellness, fragrance, fashion, lifestyle🔸 Advisor to CEOs and FoundersOversee where to play how to win, brand building, geographic expansion, business development, e-commerce, go-to-market, client experience, innovation management, P&L optimization, organizational transformation, funding✓ Susanne Kaufmann skin & body care (Manzanita Capital): Brand review, repositioning on its Austrian roots and deploying its value proposition to unleash growth✓ Violet Grey: International expansion project for the LA-based beauty marketplace and development of a portfolio company for fragrance, beauty brands and licenses✓ Richemont White Paper: "Exploring and Optimizing Fragrance and Beauty for Fashion and Accessories Maisons by Crafting a New Operating Model" ahead of establishing the new Beauty and Fragrance Division✓ MCH Group BeyondWell, supporting the inception of the Art Basel of beauty and well-being, a phygital experience and marketplace✓ Nazan Schnapp luxury skin care brand elevation, sales development, funding✓ Epigeneva luxury skin care brand platform and pitch✓ Promoting French Art de Vivre among ultra-high-net-worth individuals for Barnes luxury realty✓ Aroma-Zone due diligence for General Atlantic✓ Filorga skin care US go-to-market and due diligence for HLD Europe leading to record sale to Colgate Palmolive✓ Licensing deal Bogner luxury skiwear and Mäurer & Wirtz✓ Innovation and foresight, House of Gifts, and brand platforms for Alchimie Paris branding agency, serving clients such as L'Oréal, Coty, Chaumet, Bottega Veneta and Dior✓ Creating Ossiel Beauty make up brand and D2C model from scratch for the French Mexican Makeup Artist, Ossiel Ramos Abarca🔸 Advisor for Expert Platforms since 2013✓ Guidepoint, GLG (Gerson Lehrman Group), BCC (Business Connect China), Dialectica, Atheneum Show less

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  Clarins

  Jan 2018 - Jan 2018

  Chief Brand Officer France I Trade Marketing, Retail, Merchandising, Media (Interim)

  🔸 Skin care, make up, body care, sun care and spa🔸 CompanyNo.1 skin care brand in selective perfumery in France400M€ net sales (2018)🔸 Role (introduced by Robert Walters)✓ Support the CEO of Clarins Group France on Clarins brand strategy in wholesale, freestanding stores, spas, e-commerce✓ Portfolio and launch management, digital marketing, media, social media, influence, visual merchandising, store design, trade marketing and key account management🔸 Challenges✓ Market share gains✓ Customer rejuvenation through innovation and digital✓ Re-establish the brand on the make-up axis🔸 Actions✓ Develop marketing plan, media plan, digital and social media marketing campaigns for 2019 and 2020✓ Roll out 360 activation, in-store brand navigation and customer experience✓ Implement repositioning strategy in the French market in partnership with Simon Kutcher🔸 Results✓ Always on 360 activation of Double Serum, re-enlightenment of best-sellers and power couples✓ Implementation of recruitment campaigns with cleansers and signature point-of-sale services✓ Launch of the MyClarins organic sister brand aimed at Generation Z and millennials exclusively at Sephora✓ Execution of sustainability campaign in partnership with Nocibé✓ Relaunch of the brand in pharmacies with an accessible line-up (make-up removers, moisturizers, sun care products)✓ Recommendation of a new make up strategy focusing on complexion✓ Design and implementation of new back wall and gondola at point of saleSkin care, make up, prestige, pharmacy, boutique, spa, brand, strategy, innovation, marketing, go-to-market, digital, influence, PR, communications, millennials, media, merchandising, retail, execution, business development, P&L, budget Show less

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  La Prairie Group AG

  Jan 2018 - Jan 2021

  General Director & Chief Brand Officer I Innovation, Client Excellence, Global Business Development

  🔸 Luxury skin care, complexion, spa🔸 CompanyLa Prairie Luxury House (Beiersdorf Group) elevates science to art in Swiss luxury anti-aging skin care$700M net sales, +20% growth, 1,500 employees, 3,500 doors (2020)🔸 Role✓ Lead end-to-end brand management from ideation to in-market luxury execution✓ Oversee 3 clusters involving global and regional teams >40✓ Lead innovation, product development, brand strategy, consumer insight✓ Pilot 360, client excellence and brand generosity through digital, social, influence, PR, communications, CRM, education, visual merchandising, store design✓ Drive business development, retailtainment, eventing in 4 regions (Asia, EMEA, Americas, Travel Retail), 15 affiliates and in 90 countries✓ Key markets: China, US, Travel Retail🔸 Challenges✓ Grow the brand to $1.2Bn by 2025✓ Accelerate digital, e-commerce, retail, Maison La Prairie🔸 Actions✓ Apply the Hard Luxury model to luxury skin care by infusing high jewelry codes✓ Deliver 5-year roadmap and vision "from Switzerland to the world"✓ Conduct brand equity study in 7 markets (US, France, Asia)🔸 Results✓ Launch of a holistic brand campaign with inspiring storytelling content and digital communication✓ Implementation of an innovation strategy and a panel of experts for responsible beauty✓ Innovation in eye, face and night beauty, revamped Precious Metal Collections, developed the new fully refillable Pure Gold collection ($55M in year 1), Platinum Rare Haute Rejuvenation Protocol, Skin Caviar Nighttime Oil and iconic products always on campaign✓ Design of an elevated phygital client path for the affluent discerning persona✓ Building the 360 client excellence team around the consumer-centric flow Content, Saliency, ExperienceSkin care, luxury, brand, strategy, innovation, product development, market research, go-to-market, client excellence, CX, UX, business development, P&L, budget, collaborations, online, e-commerce, retail, execution, CRM, merchandising Show less

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  Skyn ICELAND

  Jan 2021 - Jan 2023

  Non-Executive Vice Chair I Nordic Beauty

  The Clean Nordic Well-Aging Skincare Brand.Premium skincare D2C brand >€10M in net sales pioneering clean beauty, targeting Millennials and Gen Z. Scale-up through innovation, digital-first and influencer marketing, e-commerce, geographic expansion and fundraising. Company was acquired by Impala (Augustinus Bader, Lierac, Roger & Gallet) in June 2022Signed major retailer, pitching and fundraising leading to the acquisition by Impala

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  Sweet skin

  Jan 2022 - now

  Non-Executive Board Member I Aesthetic Clinic and Longevity Hub

  Founding member of the Non-Executive Board.Building a longevity and epigenetic ecosystem for the Sweet Skin innovative center for dermatology and most modern skin campus in Switzerland.

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  Alûstre™

  Jan 2022 - now

  Non-Executive Director I Luxury Goods

  Alûstre is a new Danish luxury brand offering exceptional quality products in the field of color cosmetics, perfumes and accessories.My role is to ensure the best future for Alûstre by bringing my experience and knowledge, and by ensuring that the Board of Directors has the information it needs to make the right decisions on positioning, value proposition, portfolio development, consumer communications, geographic expansion, distribution, costs, P&L and funding.Global scale-up, P&L steering, risk management, strategic planning Show less

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  Savannah College of Art and Design

  Jan 2022 - Jan 2022

  Lecturer, Mentor in Residence I The Business of Fragrance and Beauty

  ✓ Educated junior and senior students on Luxury Fragrance Marketing- Global Perspective of the Fragrance Industry in the Digital Age- Fragrance Brief- Art & Fragrance: “Synesthesia, Scent and Paint” Experiential Workshop✓ Mentored students on their new product development and capstone projects exploring white space opportunities

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  NOBLE PANACEA

  Jan 2022 - Jan 2024

  🔸 High-tech luxury skin care🔸 CompanyA new brand founded by a Nobel Prize winner riding the wave of disruption through stellar innovation, clean beauty, sustainability, targeting affluent self-optimizersA startup backed by Revonence Technologies Dubai, a fund specializing in nanoengineering, greentech and climate change>60 employees (2024)🔸 Role (newly created position)✓ Guide the Board/Chairman and mentor the organization on vision, execution, geographic expansion and overall growth model to ensure scale and profitability✓ Key markets: US, UK, Hong Kong, Middle East🔸 Challenges✓ Propel the brand to a prominent luxury niche position, in D2C and wholesale✓ Scaling up and driving profitability entails diversifying beyond the single dose system, modernizing brand communication, introducing cutting-edge innovations and prioritizing scientific leadership✓ Build a story of firsts🔸 Actions✓ Completion of a brand audit and a 3-year roadmap for double-digit growth✓ Briefing and piloting of global brand study and persona analysis in the US, Europe and Asia✓ Steering the innovation calendar in anti-aging, eyes and serums around the aspiration of longevity✓ Recommendation to hire a Chief Science Officer as a Nobel Prize skincare ambassador and mentee of the founder to spread scientific superiority🔸 Results✓ Development of proprietary "Good For Brand, Entry, Business, Launch" market entry and go-to-market models for domestic (UK, Japan, Middle East, China) and Travel Retail✓ Creation of the Luxury Tech brand platform to engage the target group✓ Implementation of a brand awareness strategy around private events, collaborations (fashion weeks, luxury tech and lifestyle labels), curated media and conversational engagement campaigns✓ Joining the Aura luxury blockchainSkin care, clean beauty, luxury, brand, innovation, vision, strategy, go-to-market, business development, sales, D2C, P&L, turnaround, consumer insight, data, private equity Show less 🔸 Role (newly created position)Build a future-proof organization and luxury brand with global and regional teams based in Zurich, London, New York, Los Angeles, Dubai and Hong Kong:Strategic planning, brand awareness and brand love, omnichannel go-to-market, 360, digital-first marketing, social media, influence, PR, events, collaborations, CRM, marketing operations, business intelligence🔸 Challenges✓ Drive brand awareness, topline growth, profitability, efficiency, sustainability while building brand equity✓ Expand sales through up- and cross-selling🔸 Actions✓ Definition of the target group of affluent self-optimizers with relevant brands to source from beyond beauty✓ Design of a pyramid of influence, driven by scientific authorities, skin artists and self-optimizers in residence✓ Development of the vision, strategy and experience for the tiered CRM loyalty program✓ Design of co-branded skincare rituals with influential experts to create signature experience✓ Creation of the immersive luxury hospitality platform with brand residence, virtual lounge and online store🔸 Results✓ Unprecedented brand exposure thanks to the collab with Christy Turlington, ambassador who boosted awareness and conversion in the UK and the US✓ Creation of campaigns and 360s: "Gift the Masterpiece", "A Celebration of The Exceptional" with actress Jodie Comer, "The Serum Icon" and "Haute Science" always on✓ Implementation of new processes: launch guidelines to maximize ROI, glocal approval, innovation and 360Skin care, luxury, brand, innovation, experience, client, CX, UX, awareness, marketing operations, omnichannel, digital, social media, online, SEO, Google ads, Google analytics, e-commerce, retail, execution, CRM, budget, multicultural leadership, mentoring Show less

  • Chief Growth Officer I Luxury Skin Care

    Jan 2022 - Jan 2024

  • Chief Marketing and Communications Officer, CMO I EMEA I North America I APAC

    Jan 2022 - Jan 2023
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  Jean Boulle Group

  Jan 2024 - now

  Non-Executive Director I Diamond Industries, Luxury Goods and Services, MedTech

  Jean Boulle Group is a diversified investment company spanning early-stage private funding for innovative technologies, including- Diamond mining,- The diamond industry (high jewelry, superyacht, automotive, private aviation segments) - Luxury real estate- Luxury hospitality- MedTech- Therapeutics- Agriculture- Conservation.Boulle Luxury creates, invests in and supports the development of emerging luxury brands.

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  Sun King Diamonds

  Jan 2024 - now

  Non-Executive Director I Diamond Coating

  Sun King Diamonds Ltd’s pioneering work has created a new niche in the diamond market with the introduction of Sun King® Diamond Coating. This innovation perfects a proprietary, patented process that incorporates real gem diamonds for specific applications, e.g., on supercars, superyachts, and private jets.Sun King Diamonds also collaborates with artists and luxury brands on projects that include the creation of works of art and the development of exceptional or limited-edition luxury products, all enhanced by the application of diamond coating. Show less

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  AEVIS VICTORIA SA

  Jan 2024 - Jan 2024

  General Management Advisory to Shareholders & Group CEO, Nescens Business Unit (Interim)

  🔸 Luxury hospitality, spas, longevity, life sciences🔸 Company"Investing for a better life", as an investment company listed on the SIX Swiss Exchange, AEVIS focuses on two pillars, Michel Reybier Hospitality and Swiss Medical Network, with a property portfolio in both the hotel and healthcare sectors, all sharing the mission of servicing people in the best possible way$1Bn net sales, 4,000+ employees🔸 Role✓ Conducted 360 audit with a commercial and financial focus to accelerate the development of the Nescens ecosystem in Switzerland and internationallyNescens offers a holistic experience through a longevity clinic in Switzerland, 9 avant-garde wellness spas in luxury hotels across Switzerland and France, and anti-aging skincare, integrating all elements of health and beauty (biohacking, fitness, nutrition, sleep, mental health, aesthetics)✓ Led organizational transformation and change management project across the supply chain, full P&L, distributors' agreements, go-to-market, D2C channels (hotel retail spaces, spas, e-commerce), traffic drivers, CRM, HR, succession planning✓ Growth markets: EMEA, US, China/Hong Kong, South East Asia🔸 Challenges✓ Turnaround the business from micro-niche to niche by focusing markets and doors, taking over international distribution✓ Revitalize a dormant asset around a new vision, innovation strategy and business acceleration🔸 Actions✓ Built a new economic model to increase topline sales to $40M and 1M units, improve gross margin by 10 points and achieve a 30% EBITDA✓ Development of a 5-year plan identifying key growth drivers, investment pillars and creating a vision “Life at the highest level”✓ Designed new organization around 3 regional hubs in EMEA, Americas, APAC✓ Conducted 60 interviews with insiders, business partners and HNW clients to shape a consumer-centric cultureTransformation, turnaround, P&L, growth strategy, portfolio management, distribution, awareness, acquisition, CRM, process design Show less

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  Lalique Group SA

  Jan 2024 - now

  Global General Manager I Lalique Beauty

  General Manager of the Lalique Beauty portfolio, a division of the Lalique Group, reporting to the Group CEO.Full P&L responsibility for 8 brands and licenses across all channels (wholesale, D2C retail and e-commerce).Management of multidisciplinary teams: international sales, new business development, go-to-market, retail excellence, finance controlling, fragrance creative studio, innovation, product development, omnichannel marketing, image, client experience.