Amit Chaudhary

Experience

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  Brainpulse Technologies

  Sept 2005 - Mar 2006

  Sr. SEO
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  NetCreativeMind Solutions Pvt Ltd.

  Apr 2006 - Jan 2007

  Web Marketing Analyst
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  Inventa Technologies

  Feb 2007 - Jul 2010

  Web Analyst
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  Ed Ventures E-Learning Pvt LTD

  Aug 2010 - Oct 2020

  Conducting Website analysis and traffic evaluations using Adobe Analytics, Google Analytics 360 and Standard & Implementation of web analytics code with help of Google Tag Manager. Defining Business Objective, KPI's to implement the tool to generate the required reports, tool configuration, and preparing performance reports. Reporting, analyzing data, implementation using Google Tag Manager and recommendation on web data for in-house websites and client’s websites.Spearheading team of 4 members and managing all analytics scheduled and ad-hoc reports.Identifying KPIs for websites and interpreting these KPIs leading to performance improvements of the websites and online marketing programs.Performing Experiments (A/B testing and multivariate tests) like Adobe Target, Optimize & Visual Website Optimizer (VWO)Significant Accomplishments:Streamlined the request intake process and monitoring the utilization of the tasks to make informed decisions and planningExtended support in optimizing overall marketing budget by successfully completing 500+ A/B and MTV testsConceptualized and executed new tagging initiatives and used APIs for easy reporting and automation of reporting to focus more on insights resulting in reducing 30% of the data pull timeDeveloped Executive Dashboards with top metrics and insightful data into visitor behavior on sign-ups & checkout and did Advanced segmentation and custom filters for checking the performance of websiteExtended support to PPC team to optimize campaign and cut down the unwanted cost. Show less Developed Executive Dashboards with top metrics and insightful data into visitor behavior on sign-ups (checkout), which is very helpful track it on daily basis and find out if there is any drop-off on any funnel steps of the website.Identify trends, issues and opportunities to improve performance and the overall user experience.Advanced segmentation and custom filters for checking the performance of website with specific segment and channel based.Analyze the competitor Websites and creating competition analysis reports.Monitoring and debugging tagging for proper tracking of web data.Help SEM team to optimize campaign and cut down the unwanted cost. Show less

  • Senior Manager Analytics

    May 2019 - Oct 2020

  • Manager Analytics

    Apr 2017 - Apr 2019

  • Assistant Manager Analytics

    Aug 2015 - Mar 2017

  • Senior Web Analyst

    Aug 2013 - Jul 2015

  • Web Analyst

    Aug 2010 - Jul 2013
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  Tech Mahindra

  Nov 2020 - Feb 2021

  Senior Manager Analytics
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  Mindtree

  Mar 2021 - Nov 2022

  Technical Architect
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  LTIMindtree

  Nov 2022 - Apr 2024

  Adobe certified professional (Technical Architect), offering 17+ years of experience in organizing, analyzing, synthesising and summarizing data using appropriate methodologies & tools namely Adobe Analytics, Google Analytics 360 and Standard. Rich knowledge in page tagging, segment creation, path analysis, shopping cart analysis, customer behaviour & funnel analysis; hands-on experience on Tag Manager Tools Adobe Launch, Adobe DTM, Google Tag Manager (GTM), A/B testing tools – Adobe Target, Optimizely and VWO (Visual Website Optimizer). Data visualization tool - Looker & Tableau. Show less

  • Associate Principal - Data science

    Apr 2023 - Apr 2024

  • Technical Architect

    Nov 2022 - Apr 2023
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  Tata Consultancy Services

  Mar 2024 - now

  Associate Consultant