
Hayden Cutting
Fishmonger Meat/Fish Expert & Coach and C3 Team Manager

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About me
Master Fishmonger & assessor, certified by MFS/The Fishmongers company, niche marketing & advertising maestro, social media guy & concession manager @ Bells Fishmongers & game dealers ltd
Education

RSPH CIEH Level 3 Supervising Food Safety in Retail
-Level 3 Supervising Food Safety in Retail Pass
RSPH
-RSPH CIEH Level 2 Food Hygiene and Safety for Retail Level 2 Food Hygiene and Safety for Retail Pass
City & Guilds
-Functional Skills Level 1 Mathematics
ODI Pearson
-Key Skills Adult Literacy Level 1 Pass
Master Fishmongers Standard /The Fishmongers company
2023 -Fishmongering Certified Master Fishmonger & AssessorThe MFS Master Fishmonger accolade is reserved for those with at least ten years’ experience as a fishmonger.From sea to plate, MFS Master Fishmongers demonstrate excellence in, and dedication to, their field of work within the seafood industry. As a purveyor of the finest quality seafood, their practical skills know no boundaries and they do business with integrity, standing by their principles of exemplary customer service. Over the years, they have built strong relationships to… Show more The MFS Master Fishmonger accolade is reserved for those with at least ten years’ experience as a fishmonger.From sea to plate, MFS Master Fishmongers demonstrate excellence in, and dedication to, their field of work within the seafood industry. As a purveyor of the finest quality seafood, their practical skills know no boundaries and they do business with integrity, standing by their principles of exemplary customer service. Over the years, they have built strong relationships to ensure the highest quality standards and have helped to influence and improve practices across the supply chain.Achievement of the MFS Master Fishmonger accolade is significant, reserved for only the finest of fishmongers. It demonstrates their broad and balanced experiences within the industry, it celebrates their successes as a steward of the sea, and commends their continued commitment to the trade. It is an award that comes with great prestige and honour, as well as responsibility. Show less

Master Fishmongers Standard
2021 -Advanced Tier Master Fishmongers Standard Advanced tier Master Fishmongers standardPassionate about fish and the environment, whilst upholding the heritage and craftmanship of the fishmonger trade, the Master Fishmonger Standard celebrates professional excellence by certifying fishmongers with extensive professional skills and knowledge. To be a certified MFS Fishmonger shows a true commitment to the fish trade and to the future of our oceans.

Sainsburys RSPH (Royal Society For Public Health)
2015 -Managing Department Food Safety Pass
City & Guilds
2015 -Functional Skills English speaking, reading and writing Level 1 pass
Pearson ODI
2009 -Key Skills Adult Numeracy Level 2 Pass
Food and Drink Skills Council
2015 - 2016NVQ/Diploma Intermediate Apprenticeship in Fish & Shellfish industry Skills Level 2
Sainsburys L&D
2012 - 2012Advanced Counters Coaching workshop. Pass
Sainsburys Food College City & Guilds
2013 - 2013Advanced Meat skills/preparation and coaching course.
Sainsburys Food College City & Guilds
2013 - 2013Intermediate Meat & Fish skills/preparation course
Sainsburys Food College City & Guilds
2012 - 2012Foundation Meat skills/preparation course
Sainsburys Food College City & Guilds
2012 - 2012Foundation Fish Skills/preparation course
City & Guilds
2010 - 2010Functional Skills in English Level 1 Pass
Imperative Training
2015 - 2018QCF First Aid At Work TQUK Level 3
Newman Catholic School
2004 - 2008GCSE ICT, Maths, Literacy, Engineering, MVS C
Pearson College London
2014 -EDI Level 2 Diploma in Retail Skills Pass
Experience

Sainsbury's
Aug 2012 - Jul 2017Fishmonger Meat/Fish Expert & Coach and C3 Team Manager
Pioneer Foodservice
Jul 2017 - Jul 2019Team Manager
BELLS FISHMONGERS LIMITED
Jul 2019 - nowCertified Master Fishmonger & concession & social media/marketing geezerI carry out the day to day running of the Bell's Fishmongers concession in the Pioneer foodstore. Duties include and are not limited to; fish ordering, setting up the counter, preparing gourmet dishes and meals, preparing value added products, preparation of all products displayed on the counter, product development, and making sure it's the cleanest workplace this side of Shap, you name it I'm doing it.I also manage the company social media & marketing platforms, on Facebook, Instagram and our YouTube channel, which includes advertising, promotions, daily updates of content like photographs, videos etc, coming up with new ideas to develop the business, platters, deliveries, etc. Growing from under 800 followers in total to now 9000 combined on all platforms, with high engagement and reach from our loyal followers along with over 250,000 views and a reach of 500k per 6 months. We have reached the final of the Farm shop & deli show awards 3 years in a row with a win in our category last year, best large independent retailer North/Fishmonger OTY 2023.National Federation of Fishmongers, Fishmonger of the year award winners 2024.2024 Fishmongers of the year in the grocer FSD awards.MFS certified Master Fishmonger & assessor 2023.MFS Advanced Fishmonger tier 20212016 NFF Fishcracft championship 2nd place.2016 NFF certificate of excellence.2024 Finalist in the Cumbria life awards for best independent retailer.Not to toot my own trumpet In any way. Show less
Licenses & Certifications

Advanced Tier Master Fishmongers standard Certification
The Fishmongers' CompanyJul 2021- View certificate

Certified Master Fishmonger
The Fishmongers' CompanyAug 2023
Honors & Awards
- Awarded to Hayden CuttingMaster Fishmonger certification The worshipful Fishmongers company Sep 2023 Master Fishmonger standard certification
- Awarded to Hayden CuttingAdvanced Tier Master Fishmonger Certification The Fishmongers company Jul 2021 I had the absolute privelage of passing my Advanced Tier Master Fishmonger Certification after completing my video assesments and test. This is the second highest tier of certification that they offer and I'm one of only 7 Fishmongers in the country with this accreditation. I'm hoping to apply for the highest tier next year once I pass the 10 years minimum in the trade in the Master category.
- Awarded to Hayden CuttingFishcraft Apprenticeship Poster Boy/ case study. Sainsburys & Learn Direct 2017 I was selected out of all the apprentices to be the poster boy/case study for the fish craft apprenticeship scheme for Sainsbury's & learn direct. My picture and learning journey was put on posters around all the supermarkets across the company and on their website to showcase the apprenticeship and encourage people to sign up.
- Awarded to Hayden CuttingCertificate of Merit NFF National Fishmongers Federation Aug 2016 I received a certificate of excellence at the 2016 National Fishmongers Championships when representing Sainsbury's after being one of 4 colleagues selected to represent the company out of 100s of apprentices and 1000s of colleagues.
- Awarded to Hayden CuttingNew England Seafood Fish Craft Challenge 2016 NFF National Fishmongers Federation Aug 2016 I finished 2nd place in the 2016 British Fishcraft Championships, New England Seafood Fishcraft challenge round and received a certificate, prize money and a set of presentation knives. This was the first time I had entered the competition. I was selected to represent Sainsbury's out of 1000's of colleagues to go against the best fishmongers and processors around the country.
- Awarded to Hayden CuttingCity & Guilds Medal of excellence Nomination Sainsburys 2016 I was one of 2 apprentices out of hundreds nominated for a City & Guilds medal of excellence, for my high standard of work completed on my apprenticeship.
- Awarded to Hayden CuttingSainsburys Love Award Sainsburys 2016 Special Recognition Award for my work on my Fish apprenticeship.
- Awarded to Hayden CuttingSainsbury's Fresh Food Counters Group Moderator Sainsburys 2015 This is the companies official nationwide online social media group with well over 1000 colleague members. It was my responsibility along with the equipment and process manager operations manager, category manager and meat and fish buyer to support our colleagues in stores across the nation with their queries, helping them resolve issues, uploading examples of the right way of working, how to guides and uploading hints and tips to get the best from their products, colleagues and counters.
- Awarded to Hayden CuttingFinalists in the 2020 and 2021 Fishmongers of the year category in the Farm shop and Deli awards. Farm Shop and Deli Show We have twice been selected to the final of the Farm shop and Deli Fishmongers of the year award, we reached the last 4 in 2020 and were again selected for the final in 2021. The judging was decided by an independent panel and customer voting in separate categories.
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