Simone Renzi

Experience

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  Providian Financial Corporation

  Feb 2000 - Dec 2004

  Senior Product Manager, Membership Products Marketing

  Led product development, marketing, sales, retention and renewal of four fee-enhancement products generating $40 million in revenue annually; managed budget, forecasts and strategic plans> Saved $2.4 million in operating expenditures annually while improving quality by rebuilding auto and travel product and sourcing and negotiating with third party benefit providers> Enhanced response rates by 43% to 89% by developing series of highly-targeted direct mail tests

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  Washington Mutual Bank

  Jan 2005 - Aug 2008

  Executed and managed omnichannel campaigns targeting inactive and low-purchasing credit card holders; analyzed results, presented recommendations and strategized with senior leadership team> Increased incremental activation rates by 4% in accounts with 6+ months of inactivity through development and launch of innovative suite of cards with increasing benefit levels> Realized improved incremental activation and purchase rates of 4% to 13% as a result of corporate-wide rebranding; integrated new logos and messaging in direct mail and email creative tests Show less

  • Assistant Vice President, Omnichannel Marketing, Retention

    Oct 2007 - Aug 2008

  • Assistant Vice President, Omnichannel Marketing, Customer Lifecycle

    Feb 2006 - Sept 2007

  • Assistant Vice President, Channel Marketing for Membership Products

    Jan 2005 - Jan 2006
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  JP Morgan Chase

  Sept 2008 - Jun 2009

  Assistant Vice President, Digital Marketing

  Selected to WaMu/Chase transition team; supported successful completion of wamu.com to chase.com conversion

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  Wells Fargo

  May 2010 - Dec 2011

  Digital Marketing Consultant, Internet Services Group

  Developed, executed and analyzed email and web-based campaigns promoting adoption and utilization of online and mobile banking; tracked campaign performance and participated in optimization efforts> Achieved average lift of 35% in online banking activations through implementation of semi-annual incentive email campaigns; oversaw creative development, targeting and execution> Key contributor to launch of personal financial management tools hub, My Money Map; participated in development of copy platform and supported multi-channel announcement campaign Show less

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  Union Bank

  Mar 2012 - Mar 2013

  Marketing Consultant, Mergers and Acquisitions

  Managed marketing and communications projects before, during, and after successful acquisition and merger. Oversaw customized direct mail campaigns for consumer, small business, and commercial portfolios.Spearheaded marketing and communications for successful bank merger> Implemented 100+ direct mail campaigns by providing guidance over creative development process> Partnered with cross-functional team, identifying requirements for integration campaigns> Documented process framework and contingency plans for campaign development Show less

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  MUFG

  Apr 2013 - Jul 2023

  Led team of 3 senior marketers on development and execution of enterprise-wide direct mail, marketing campaigns, and other client communications. Maintained oversight of creative agency and print vendors, ensuring budgetary and branding guidelines were met.Executed deliverables to audience of 1.4 million by sending 50+ critical M&A direct mail regulatory communications> Developed schedules, messaging, and processes by partnering with internal and external stakeholders> Ensured compliance with regulatory requirements through contingency plans and fluid timelines> Partnered with vendor to solve complex letter layout requirements to align with data inputsExceeded product goal 48% by developing direct mail campaigns> Produced direct mail campaigns by blending tactical skills with trends and innovations> Maintained guidance to Standard Operating Procedures, company brand, and legal requirements> Led and motivated team of 3 direct reports on vision, goals, and cultureReduced production time 31% while executing $15 million worth of vendor contracts annually> Built strategic relationships with Sourcing team and vendors> Conducted regular meetings with stakeholders, tracking progress of contracts and addressing obstacles> Guided team on full implementation of campaign plans to ensure smooth approval processDecreased cost 60% and production time 80% onboarding print-on-demand service> Collaborated with Sourcing team to ensure that needs aligned with vendor capabilities> Tested vendor process end-to-end, to identify risks and weaknesses> Publicized new capabilities to internal clients Show less Operated conversion-related communication efforts, supporting bank reacquisition of credit card portfolio. Drove redesign and implementation of 9 debit cards and accompanying mailers. Developed direct mail and collateral for credit card and HELOC programs.Facilitated relaunch of key consumer lending products by restructuring marketing program> Spearheaded channel strategy for direct mail, ensuring optimization of creative and messaging> Evaluated data and refined campaign approach based upon findings > Sourced, onboarded creative agencies and print vendors to support development of card acquisition campaigns Show less Managed and coordinated marketing efforts in support of integration with US-based operations of Bank of Tokyo-Mitsubishi. Acted as subject matter expert for domestic and international brand disclosures.Supported launch of new rebrand by coordinating marketing for integration of Bank of Tokyo-Mitsubishi> Led Brand Disclosure project in collaboration with compliance and legal teams> Reviewed and approved 1K+ branded assets, ensuring compliance with brand guidelines> Coordinated Global Brand Summits, introducing MUFG brand across enterprise Show less

  • Vice President, Enterprise Marketing, Direct Mail

    Jun 2019 - Jul 2023

  • Vice President, Enterprise Marketing, Consumer Lending

    Oct 2015 - May 2019

  • Vice President, Enterprise Marketing, Brand Management

    Apr 2013 - Sept 2015
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  Bank of Marin

  Mar 2024 - now

  Vice President, Marketing Manager