Claire Peng

Experience

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  Taipei Yuehfu Drum and Bugle Corps

  Sept 2011 - Aug 2014

  Trumpet Player | Music Performance, Marching Arts, and Entertainment

  As a dedicated trumpet performer of the prestigious Taipei Yuehfu Drum and Bugle Corps, I showcased my musical talents on both national and international stages, contributing to the ensemble's reputation for excellence in performance.Key Responsibilities and Achievements:- Won 1st prize in the International Class of the Drum Corps International tournament in the U.S., demonstrating exceptional musical proficiency and ensemble coordination- Delivered captivating performances at various commercial events, including a concert with an audience of more than 10,000 people- Performed at esteemed music festivals including the Shanghai International Band Festival and Chiayi City International Band Festival- Held an orientation camp as one of the team leaders Show less

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  Freelance

  Jun 2014 - Sept 2016

  Freelance Translator and Interpreter | Trados Studio, Language Services, and Localization

  As a freelance translator and interpreter, I provided professional language services across diverse sectors, showcasing my linguistic prowess and cultural fluency.Key Responsibilities and Achievements:- Translated technical and financial documents for OURS Linguistic Services, ensuring accuracy and clarity in specialized content- Translated TED Talks videos, facilitating the dissemination of knowledge and ideas on a global scale- Acted as the emcee of the Ninth International Conference of the Taiwan Association of Classical, Medieval, and Renaissance Studies, fostering an engaging and inclusive event environment- Provided interpreting services for representatives from the University of Westminster and Newcastle University at two Study World Exhibitions, facilitating meaningful exchanges between the universities and prospective students Show less

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  Tickle Labs, Inc.

  Aug 2016 - Aug 2017

  Marketing and Business Development Intern | Software Project Management and Social Media Marketing

  Tickle Labs, Inc., a programming EdTech software startup established in Silicon Valley, provided me with a dynamic learning environment where I honed my skills in marketing and business development.Key Responsibilities and Achievements:- Created Twitter posts targeting North Americans and Europeans to promote STEAM education- Led and designed an SOP for the brand ambassador program, recruiting 12 American ambassadors- Led the mobile app translation project to provide services in different locales- Facilitated customer acquisition and retention through email communication Show less

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  Ogilvy Taiwan

  Nov 2018 - Feb 2020

  Account Executive | Account Management, Advertising, and Customer Relationship Management (CRM)

  As the main contact person for clients at Ogilvy Taiwan, a branch of a global advertising, marketing, and public relations agency with 120+ offices in nearly 90 countries, I clarified clients’ needs and communicated with all relevant parties to deliver advertising solutions and drive client success.Key Responsibilities and Achievements:- Built and managed relationships with 3 clients in the FMCG industry by thinking one step ahead for the clients, one of whom offered me an opportunity of working on another project after my resignation from the agency- Collaborated with an artist to create 12 premium gift boxes at a price of USD 2,700 for a whisky brand and successfully sold them all- Won the 4A Creative Award with a video series produced for a client by finding consumer insights via qualitative research, conducting competitor analysis, making creative proposals to the client, and solving the client’s concerns- Translated the global marketing materials provided by a client from English into Chinese to help the internal creative team understand the product stories and create a commercial video achieving more than 2.8 million views on YouTube- Coordinated internal and external resources and took care of the details to enable my managers to focus on strategic planning and business pitch preparation- Served as the go-to person for several account executives in the company when their managers did not have time to guide them Show less

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  Taiwan Morinaga Co., Ltd.

  Mar 2020 - Aug 2022

  Product Manager | Product Development, Agile Methodologies, and Product Marketing

  As a pivotal member of Taiwan Morinaga, a subsidiary of the global confectionery company Morinaga Co. in Japan with net sales of CAD 1.8 billion in fiscal year 2023, I spearheaded the whole product development process, market research, marketing initiatives, and brand management of the globally well-known soft candy brand, HI-CHEW.Key Responsibilities and Achievements:- Developed 12 new products over 2.5 years to attract new customers, replace the existing products that did not meet sales targets, and maintain relationships with retailers, generating revenue of more than USD 1.6 million- Achieved a 7% YoY growth of HI-CHEW’s sales in FY21 while the non-mint candy market declined byanalyzing sales performance, planning product strategies, launching new products, executing marketing campaigns, and collaborating cross-functionally- Led product development projects by facilitating the communication between different departments (R&D, marketing, sales, supply chain management, production control, and food safety teams) and managing project timelines- Designed focus group discussions to learn about consumers’ perceptions on a new product series under development and post-test advertising campaigns conducted in recent 3 years- Executed taste-testing quantitative surveys and analyzed the responses with statistical methods to inform the R&D team of the directions for adjusting the taste of the soft candies- Set product pricing with clear cost structure and allocated marketing budgets to optimize net profit- Briefed advertising and media agencies to execute integrated marketing campaigns, achieving on average 16M+ impressions, 130K+ clicks, and 1.5M+ video views per campaign- Supervised all marketing materials and product packaging to ensure their alignment with brand guidelines- Presented sales analysis reports, product strategies, product development progress, and marketing results to key internal stakeholders in monthly meetings Show less

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  Ible Technology Inc.

  Aug 2022 - Feb 2024

  Senior Marketing Specialist | Digital Marketing, Web Analytics, and Copywriting

  At a one-person global marketing team at ible Technology, a leading IoT & wearable device startup with 300,000+ wearable air purifiers sold in Europe, North America, and Asia, I led international business expansion across Europe, North America, and Asia. I identified market insights through quantitative research and partnerships with local distributors, planned global marketing strategies and key messages, and conducted both B2B and B2C marketing campaigns to drive the growth of the Taiwanese consumer electronics brand in global markets.Key Responsibilities and Achievements:- Devised marketing strategies for overseas markets, accounting for 65% of the company’s total sales, via market research and data analysis- Briefed and supervised distributors in 8 countries, including the U.K., Switzerland, Israel, Japan, Thailand, Singapore, Malaysia, and the Philippines, to execute localized marketing campaigns, leading to 100+ positive customer testimonials on ecommerce platforms and a 50% YoY revenue growth in FY23- Managed a go-to-market crowdfunding project in Japan and reached the funding goal in 2 weeks by creating the content on the crowdfunding page, developing pricing strategies, planning and conducting marketing initiatives (push notifications, Meta ads, newsletters, commercial videos, press releases, SEO, SEM, and in-store display) with external agencies, and negotiating product launch timeline with the product team- Enhanced the company’s LinkedIn presence and reached sales leads through media buying and performance tracking, achieving a 169.2% increase in followers, an 85.9% rise in unique visitors, and a 20.7% boost in engagement within 1 month- Delivered business pitches to showcase the brand’s offerings, gathered 40+ business leads, and collected 50+ media contacts with the Sales Head at the CES (Consumer Electronics Show) trade show in the U.S. Show less

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  Freelance

  Mar 2024 - now

  Freelance Digital Marketing Specialist and Chinese-English Translator

  During my job search in Canada, I actively enhanced my professional skills through various initiatives. I completed online courses in digital marketing and managed a public Instagram account that focused on sharing my experiences abroad. Additionally, I translated marketing materials for a global tech company, further refining my linguistic and marketing abilities.To better integrate into North American culture and life, I regularly engaged with local news, watched videos on business strategies, and obtained my driver’s license after completing two months of driving lessons. I also expanded my professional network by attending business events and embraced leadership opportunities by mentoring a current student as an alumnus of Leeds University Business School. Show less