Simona Parajova

Experience

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  Texas Christian University

  Aug 2011 - May 2015

  Student Athlete

  • Dedicated 20+ hours per week to training while maintaining a full course load• Developed a strong work ethic as well as organizational skills to balance between the classes work and practices • Developed leadership skills and determination to meet personal and team goals • Team Captain, 2014-2015 • MVP, 2014-2015 • ITA Texas Region Most Improved Senior Player of the Year, 2015

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  O2

  Jun 2013 - Aug 2013

  Sales Promotion Intern

  • Promote products and facilitated sales transactions telecommunication operator

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  Dillard's Inc.

  Jun 2015 - Aug 2015

  Intern

  • Gained knowledge of managing a shoe department with 15 Sales Associates • Developed skills in sales analysis, markdowns, visual presentation, table audits, cashier audit as well as to work with Dillard’s computer system • Learned to motivate, evaluate and manage Sales Associates to ensure the highest possible sales

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  MAROON CREEK LLC

  Jun 2017 - Sept 2017

  Assistant Tennis Manager

  •Gained knowledge and skills of day to day organization of clinics for members, the organization of club’s tournaments, communications with members, coaching people of all ages and levels, understanding tennis department’s operation and management

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  Laver Cup

  Aug 2017 - Sept 2017

  Assistant Event Planner

  • Helped to organize a trip to Laver Cup for members of Vintage Club Indian Wells• Gained knowledge of serving and meeting needs of the prominent clients

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  La Golfeur Box

  Sept 2017 - Jan 2018

  External Consultant

  La Golfeur Box is a small French company operating in the golf business. As a part of my master’s dissertation, I created market analysis and country analysis to consult company with a tailored strategy for international expansion to the UK market.

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  MAROON CREEK LLC

  Jun 2018 - Aug 2018

  Assistant Tennis Manager

  • Gained knowledge of running tennis department and management of day to day operation• Organized events and tournaments for club’s members• Monitored business volume forecast and plans accordingly in areas of manpower, productivity, costs, and other expenses• Managed and motivated department members to provide excellent customer services

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  Unilever

  Sept 2019 - now

  Unilever Future Leaders Program (UFLP) is a three years rotational leadership program designed to raise future leaders. Fourth Rotation: Global Knorr Development ManagerKey Responsibilities :• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals. • Increased brand awareness by developing and implementing new brand identity ( sonic branding, mnemonic, product magic moment) • Developed creative briefs for external agency partners (1HQ, JKR), ensuring alignment with overall marketing objectives and brand guidelines. • Mentored interns, providing guidance and support to foster professional growth and skill development within the marketing department. Show less Unilever Future Leaders Program (UFLP) is a three years rotational leadership program designed to raise future leaders. Third Rotation: Key Account Manager eCommerce Key Responsibilities : • Analyzed sales and customer data to identify trends and opportunities for increased profitability. • Conducted regular account reviews with e-commerce clients to assess performance, identify areas for improvement, and strategize future growth opportunities. • Built and maintained strong client relationships to drive business growth. • Implemented strategic sales plans to achieve consistent revenue growth across key accounts. Show less Unilever Future Leaders Program (UFLP) is a three years rotational leadership program designed to raise future leaders. Second Rotation: Business Intelligence & Data Insights for Core Food Czech & Slovak MarketAbout the role: Transformation of data into actionable insights that help to shape the organization's strategic and tactical business decisions and provide meaningful information that drives profitable & competitive focused business actions.Key Responsibilities:• Enhanced data-driven decision making by conducting comprehensive market research and analysis via sell-out data (Nielsen, Dunnhumby, RetailZoom,GfK). • Developed actionable insights for business growth through in-depth competitor benchmarking and trend identification. • Pioneer NRM agenda in the Czech Republic. • Collaborate in localization of global marketing and channel strategies. Show less As a Flex Experience (voluntary project participation) to my current role, I developed new skills as Marketing Manager for Urban Monkey- a new brand coming to the Czech and Slovak market. Key Responsibilities:• Ownership of the Brand Communications Strategy (Events, Equity Building Locations, Causes, Social, brand component of a website)• Co-Ordinating Flexible Resources (MC, Social Media Manager, Student Agency & Activations Agency) against the above strategy• Co-ordination Sampling requirements (leveraging obsolete stock of concessionaires as a priority)• Copywriting / translation of global materials into locally relevant content• Full BMI Budget ownership (inc. Forecasting, Spend Tracking, Invoicing etc.)• Development of brand communication materials • Coordination of POS design (with POP Specialist)• Communication of above plans to working team through a) Weekly Marketing Meeting (Leader), b) Weekly Sales Meeting (Contributor)• Execution of brand events (i.e. Yoga Festivals) with flexible resources support Show less Unilever Future Leaders Program (UFLP) is a three years rotational leadership program designed to raise future leaders. First Rotation: Customer Channel Development Manager for Lipton&PukkaKey Responsibilities:• Created and executed the trade marketing activity plan for customers. • Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results. • Owned and allocated trade marketing budget to boost sales. • Achieved sales growth by identifying new business opportunities and implementing targeted trade marketing strategies. • Boosted brand visibility by executing BTL activities Show less

  • Business Analyst & NRM Transformation Manager

    Jan 2023 - now

  • Global Knorr Development Manager

    Jan 2022 - Dec 2022

  • Key Account Manager eCommerce

    Jan 2021 - Dec 2021

  • Business Intelligence & Data Insights

    Apr 2020 - Jan 2021

  • Urban Monkey Marketing Manager

    Feb 2020 - Oct 2020

  • Trade Marketing Manager

    Sept 2019 - Apr 2020