Experience

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  National service / atman ltd.

  Oct 2011 - Jun 2013

  Graphic designer

  Designed layouts of marketing communication materials putting into consideration arrangement, size, font size and style, and related design principles and elements.

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  Uba group

  Jun 2013 - Nov 2015

  User experience designer

  Designed online account opening portal user interaction and interface which produced over 15,000 new accounts and over $6.3 million balance a year after its launch.Designed and proposed two e-commerce products for bills payment and e-tailing.Tracked and measured user traffic using web analytics solutions, enabling informed UX decisions and timely optimizations.

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  Fidelity bank plc

  Dec 2015 - Jan 2019

  User interface and experience (ui/ux) designer

  Designed, developed, managed and regularly optimized the Fidelity Small and Medium Enterprises website, returning up to 200 leads per week.Created new interactions and user interfaces for online banking applications (web and mobile - Android and iOS), serving over 4 million customers.Coordinated design projects, ensuring harmony with brand standards, without forfeiting creativity, quality assurance and business goals.

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  Rbc

  Sept 2019 - Jan 2022

  Senior product designer

  Led user research, ideation, interaction, visual design and usability testing activities for investment portfolio management tools, thereby promoting end-user needs while also achieving business objectives.Redesigned and exceptionally improved usability of the Policy and Procedure Library which houses over 30,000 documents and is used by 86,000 employeesLed UX efforts on business intelligence systems, researching and designing IA, data visualization and interactive reports for digital products. Show less

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  Vmware

  Feb 2022 - Jan 2024

  User experience lead

  Oversaw and contributed to the user experience of products, taking products from conception to launch, and collaborating with cross-functional teams including product managers, engineers, UX researchers, and content designers.Created resources for team management, resource allocation, and project prioritization. Fostered a culture of design excellence and shared visibility of overall team capacity.Led ideation sessions to shape collaborative product design and development.