Ariq Rakanda

Experience

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  PT Saboga Food Indonesia

  Jul 2015 - Oct 2016

  Graphic Designer Marketing Assistant

  Responsibilities:- Manage all the company's design needs- Controlled all functions media marketing at Bandung outlet (Raja Baso Tahu Saboga, Berkat Cake & Bakery, Sukigao, Melbourne Kitchen)- Monthly report all design activities

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  ITB Press

  Jun 2016 - Dec 2023

  Chief Marketing Manager

  Responsibilities:- Involves administrative activities of project procurement.- Analyze the costs and price bids offered by the users and contractors or vendors based on bill of quantity and quotations- Generate effective communications, good relationships, and a positive image with client and co-workers- Handle operational marketing using ERP and marketing tools such trello, google data studio and jira

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  Bandung Cheesecuit

  Jan 2024 - now

  Marketing Manager

  - Develop and execute innovative marketing strategies to enhance brand awareness and drive customer acquisition in the F&B industry.- Manage end-to-end marketing campaigns, including digital, social media, and offline activations, ensuring alignment with brand identity and business objectives.- Collaborate with product development, operations, and sales teams to create compelling promotions, seasonal campaigns, and menu launches.- Analyze market trends, customer preferences, and competitor activities to identify growth opportunities and refine marketing efforts.- Build and maintain strategic partnerships with media outlets, influencers, and key industry stakeholders.- Lead and mentor the marketing team to foster creativity, innovation, and professional growth.- Monitor and report campaign performance using KPIs, providing actionable insights for continuous improvement.- Drive customer engagement through loyalty programs, CRM initiatives, and community-building activities.- Stay updated on F&B trends and emerging marketing tools to ensure the brand remains competitive and relevant. Show less