Greg Anobili MBA PMP®

Experience

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  MTV UK, Northern & Eastern Europe

  Aug 2009 - Sept 2014

  Commercial Manager

  As Commercial Manager at Viacom International Media Networks, I spearheaded the brand's establishment in challenging local and regional markets while focusing on sales performance and strategic partnerships.Key Responsibilities:• Established brand presence against competitive and cultural headwinds.• Administered sales and marketing budgets to optimize ROI.• Managed and tracked progress across all sales channels and projects.• Collaborated with ad agencies to execute targeted marketing strategies.• Monitored competitor activities and market trends to inform strategies.• Developed revenue channels, particularly in digital sales.• Managed relationships with internal and external partners, including sales agencies.• Identified new brand expansion and selling opportunities through market analysis.• Led brand management initiatives for high-profile clients like Coca-Cola, Pepsi, and Samsung.• Directed product launches and campaigns, including the LG "Chocolate Phone" campaign.• Oversaw client relations and contract negotiations.• Conducted customer data analysis to refine sales and marketing approaches.• Leveraged industry trends to determine new opportunities.• Handled commercial aspects of high-profile events like the MTV MAMA Awards.• Created fully integrated sales and 360 deals for clients.Key Achievements:• Negotiated innovative commercial deals, yielding 95%+ profit margins.• Developed alternative revenue streams to fund brand and commercial activities.• Managed the commercial aspect of the globally acclaimed MTV MAMA Awards.Through strategic planning, client relationship management, and a focus on creating new revenue streams, I was able to drive significant brand growth and profitability. Show less

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  Viacom

  Oct 2014 - Sept 2016

  Head Of Advertising Sales

  As Head of Advertising Sales at Paramount, I was responsible for driving sales and brand growth, meeting ambitious targets in a highly competitive landscape.Key Responsibilities:• Managed country-wide sales and performance targets for marketing and advertising.• Spearheaded brand-building, team management, and performance initiatives.• Developed and executed comprehensive marketing plans and media offers.• Identified and capitalized on new business opportunities.• Monitored and adjusted the effectiveness of campaigns.• Conducted market research to identify key customer segments.• Expanded brand coverage through strategic advertising campaigns.• Managed client relationships to maintain high customer satisfaction.• Adapted sales strategies to market changes and new opportunities.• Managed the sales pipeline to maximize revenue.• Produced accurate sales forecasts to inform future strategies.• Offered tailored solutions to meet clients' marketing and advertising needs.• Coordinated cross-departmental initiatives for sales optimization.• Analyzed consumer data to refine sales approaches.• Led the negotiation and closure of high-value contracts.Key Achievements:• Exceeded performance goals and reduced customer churn by 90% annually.• Consistently surpassed an annual target of $3,000,000.• Orchestrated Nigeria's largest family festival, the Viacom Nick Fest Event.• Initiated the first sponsorship sale for Comedy Central in Nigeria.• Secured a multi-million-dollar sponsorship deal with Nigerian Breweries.With a focus on customer satisfaction, data-driven decision-making, and strategic relationship-building, I consistently delivered strong sales results and substantial brand growth. Show less

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  Paramount International

  Oct 2016 - Mar 2018

  Project Manager

  As Project Manager at Paramount from 2014 to 2018, I was deeply involved in ensuring agile project delivery, facilitating team cooperation, and communicating effectively with senior stakeholders.Key Responsibilities:• Led project management, ensuring timely and effective delivery.• Co-facilitated a Community of Practice (CoP) to enhance learning, cooperation, and internal communication.• Engaged with senior-level stakeholders, providing transparent reporting on project statuses and milestones.• Actively managed RAIDs (Risk, Assumptions, Issues, Dependencies) to improve value delivery flow.• Assisted the team in writing user stories and defining key acceptance criteria.• Conducted iteration planning, daily stand-ups, demos, and retrospectives.• Orchestrated inspect-and-adapt sessions for continuous improvement.• Prioritized tasks and objectives in collaboration with Business Owners and Product Owners.• Identified and proactively removed obstacles, escalating issues when appropriate.• Documented challenges and solutions for future reference and organizational learning.• Provided hands-on training on agile tools to acclimate the team to sprint methodologies.• Leveraged industry best practices to identify areas for improvement and support.• Facilitated effective communication channels between team members and stakeholders.Key Achievements:• Successfully aligned tasks and objectives with Business and Product Owners, streamlining project delivery.• Took initiative in removing roadblocks, contributing to a smoother project lifecycle.• Conducted hands-on training that significantly boosted the team’s adaptability to agile methodologies.• Implemented industry best practices, leading to measurable improvements in project performance.My role was integral in shaping a collaborative environment, driving agile best practices, and delivering projects that met or exceeded expectations. Show less

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  Turner (Turner Broadcasting System, Inc)

  May 2018 - Apr 2020

  Country Manager

  As the Country Manager for Turner Broadcasting / Warner Media in Nigeria, my role was multi-faceted, combining strategic communication, partnership development, and performance tracking to extend the company's reach and profitability in the region.Key Responsibilities:• Oversaw all press releases and public communications, marking Turner's entrance into the Nigerian market.• Developed and executed creative messaging strategies to elevate the company's profile and promote products across the country.• Managed project timelines, deliverables, and performance metrics for communication outputs.• Monitored and analyzed the ROI of various marketing campaigns and communication strategies.• Coordinated closely with the global team to align on key business and marketing objectives.• Maintained up-to-date market intelligence to inform and adjust strategic plans.• Conducted periodic reviews with internal teams to assess campaign effectiveness and pivot as needed.• Oversaw the financial aspect of marketing and communication campaigns, ensuring budget compliance.• Implemented digital marketing strategies to optimize online presence.• Liaised with legal and compliance teams to ensure all communications were in line with regulations.• Developed relationships with industry influencers and key stakeholders.• Created comprehensive reports to communicate results to higher management.• Trained and mentored junior team members to ensure consistent performance.Key Achievements:• Secured multiple terrestrial partnerships including two network channels, considerably widening our broadcasting network across the country.• Successfully negotiated and sold the sponsorship rights for the Cartoon Network Live Event for $200k.• Surpassed my first-year revenue target of $50,000 by over 100%, demonstrating a high level of sales efficacy.My tenure was marked by exceeding performance metrics, forging valuable partnerships, and creatively positioning the brand in a new market. Show less

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  Greenworld Communications

  May 2020 - Oct 2022

  Chief Marketing Officer

  As Chief Marketing Officer/Sales Director at Greenworld Communications, I played a key role in shaping the organization's future, driving revenue growth and enhancing our brand reputation.Key Responsibilities:1. Co-developed company structure and strategic vision in partnership with the President.2. Implemented financial and non-financial control systems for effective management.3. Conducted competitor analysis to refine marketing strategies.4. Cultivated company culture and values across markets and stakeholders.5. Spearheaded customer-centric marketing solutions.6. Oversaw the design and execution of business and marketing campaigns.7. Managed financial resources, budgeting, and administration.8. Prioritized team efforts through daily operational planning.9. Assessed and improved communication strategies.10. Innovated customer acquisition, retention, and development tactics.11. Identified and capitalized on new business opportunities.12. Directed the planning and tracking of sales and marketing strategies.13. Led key brand and communication initiatives.14. Negotiated high-profile contracts and partnerships.15. Organized a landmark industry conference for risk management and compliance.Key Achievements:• Elevated productivity by 80% through streamlined operations.• Drove an 85% revenue increase via strategic business planning.• Boosted sales from $60,000 to over $300,000 USD.• Secured Rights Holder Status for a major Olympic game.• Closed a long-term contract with Warner Media.• Successfully organized a high-impact industry conference.My tenure combined strategic leadership with hands-on execution, significantly boosting both our operational efficiency and bottom line. Show less

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  Africa XP

  Nov 2022 - Apr 2024

  Regional Business Director & Group Head of Projects

  As the Regional Director for West Africa at PremiumFree TV & AdNet Media, I'm at the forefront of shaping and executing robust marketing and business development strategies. I spearhead initiatives that align with the company's commercial and business goals, ensuring that our brand doesn't just resonate but thrives in a highly competitive market.Key Responsibilities:• Develop overarching marketing plans.• Align marketing strategies with business goals.• Manage the complete sales cycle and customer acquisition.• Handle all branding and corporate communications.• Lead content monetization initiatives.• Utilize marketing analytics for data-driven decisions.• Monitor market trends and competitive landscape.• Establish and maintain terrestrial TV partnerships.• Coordinate with external agencies and consultants.• Boost regional brand visibility and positioning.• Oversee internal and external communications projects.• Collaborate with leadership for commercial planning.• Develop brand-specific messaging.• Drive customer engagement through campaigns.• Utilize analytics for future planning and insight generation.My role demands a blend of creativity, strategic thinking, and operational prowess, and I thrive on the challenge of turning vision into reality. Show less

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  BDR Group

  Nov 2024 - Jan 2025

  Project Manager

  • Delivering telecommunications and IT solutions for modern businesses at BDR Group.• Implementation of cloud phone systems and services, broadband solutions, IT hardware, IT managed services, and cybersecurity measures.• Collaborate with cross-functional teams to successfully deliver cutting-edge solutions to clients.• Lead the successful delivery of telecommunications and IT solutions, aligning with client needs and business objectives, achieving a 40% increase in customer satisfaction and a 50% reduction in project timelines.• Collaborated with sales and marketing teams to tailor project proposals, securing 5+ new contracts and contributing to a 15% revenue growth.• Manage cross-functional teams of 21 to implement cloud phone systems, connectivity solutions, and cybersecurity measures, achieving a 95% project completion rate within scope and budget.• Develop strategic project plans, integrating market insights to drive a 25% increase in service adoption for IT services and hardware solutions.• Monitor project performance metrics, refining delivery processes and improving operational efficiency by 30% across key projects.• Championed the adoption of IT hardware and proactive managed IT services, resulting in a 10% growth in client referrals and exceeded client expectations. Show less