
Adair L.
Marketing & Trade Show Coordinator

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About me
Fraud Investigation
Education

Nardin Academy
1997 - 2001Regents Diploma
Canisius University
2001 - 2005Bachelor's degree Communication, General 3.57
Experience

Caplugs
Jul 2007 - Feb 2009Marketing & Trade Show Coordinator• Implemented marketing programs to increase sales and coordinated logistics of trade shows in Guadalajara, Monterrey, and Mexico City.• Collaborated with Senior Executives on strategic marketing initiatives and managed the website, tracking hits and monitoring trends.• Managed Trade Show budgets and promotions, collected and tracked sales leads, and worked with vendors for promotional opportunities.

Self Employed
Dec 2009 - Nov 2010English Second Language Tutor• Relocated to Shanghai to teach ESL to grade school students• Studied beginner Mandarin to better connect with students• Developed tailored lesson plans to improve students' English proficiency• Utilized interactive teaching methods to engage students and enhance learning outcomes

Be Relevant Group
Nov 2010 - Jun 2011Inside Sales Representative• Developed new business for contracted clients through cold calling a minimum of 50 accounts per day.• Collaborated with sales team to identify potential leads and opportunities for growth.• Achieved a 20% increase in new client acquisitions.

Pro Benefits Administrators
Jul 2011 - Apr 2014Licensed Sales Representative• Managed sales activities for employer-sponsored dental and vision benefit plans at Pro Benefits Administrators.• Developed customized benefit designs to meet client needs and ensure competitive administration costs.• Achieved a 15% increase in client retention through exceptional customer service and tailored product offerings.

Buffalo Sunrise Rotary
Oct 2011 - Oct 2015Volunteer District Vice Chair, Central EuropeRotary’s main objective is service — in the community, in the workplace, and around the globe. The 1.2 million Rotarians who make up more than 34,000 Rotary clubs in nearly every country in the world share a dedication to the ideal of Service Above Self.Rotary clubs are open to people of all cultures and ethnicities and are not affiliated with any political or religious organizations.

Buffalo Niagara Human Resources Association
Jul 2013 - Jul 2014Board Member- Director of Marketing and CommunicationsThe Buffalo Niagara Human Resource Association (BNHRA) is the pre-eminent human resource professional organization in Western New York. We are a group of diverse professionals involved in a variety of leadership and support roles within the human resource management profession.

Keller Williams Realty, Inc.
Jul 2015 - Mar 2018Licensed Real Estate Salesperson• Provided expert advice on property market trends, pricing strategies, and contract negotiations to clients.• Developed engaging property listings, online ads, and social media campaigns to increase property visibility and lead generation.

The Home Depot
Oct 2016 - Mar 2019Flooring Specialist• Provided exceptional customer service in the flooring department, utilizing extensive product knowledge to guide customers in their purchasing decisions.• Demonstrated and explained installation processes for various flooring products, enhancing customer understanding and satisfaction.• Operated equipment and machinery for cutting wire shelving and carpeting, ensuring efficient and accurate service.

Garrett Leather
Apr 2019 - Sept 2023Organized and led regular leadership meetings, delivering actionable insights to senior leadership that facilitated impactful organizational improvements.Established and maintained an open-door policy, fostering a culture of trust and open communication that enhanced employee engagement and collaboration.Mediated conflicts between employees and management, achieving amicable resolutions that promoted workplace harmony and strengthened team dynamics.Directed the development and implementation of sustainability initiatives, partnering with cross-functional teams to integrate environmentally responsible practices into daily operations, resulting in measurable improvements in environmental performance.Designed and facilitated workshops and seminars focused on sustainability in leather processing, cultivating a culture of environmental awareness and responsibility.Conducted detailed sustainability audits and assessments of leather production facilities, identifying key areas for improvement and driving the implementation of actionable changes. Show less
Employee Advocate & Sustainability Leader
Apr 2022 - Sept 2023Client Service Representative
Apr 2019 - Apr 2022

Freelance
Aug 2023 - nowPhotographer• Captured high-quality images for various clients including real estate, events, portraits, and product photography.• Edited and retouched photos to meet professional standards and ensure client satisfaction.• Volunteered time and resources to document animal rescue efforts, fostering public awareness of ethical treatment and wildlife protection.
Licenses & Certifications
- View certificate
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Anti-Fraud Fundamentals Certificate
Association of Certified Fraud Examiners (ACFE)Apr 2025 
Food Production & Sustainability
T. Colin Campbell Center for Nutrition StudiesSept 2021
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