Vaso Nasi

Experience

• 

  L'Oréal

  Jun 2011 - Sept 2011

  Marketing Trainee

  Project Development: Marketing ResearchDigital Research: The Competition watch through social media and digital marketingPresentation of the project: A presentation of all the data gathered and analysis Assistance in the marketing department

• 

  L'Oréal

  Jun 2012 - May 2014

  Assistant Product Manager YSL

  Assist in implementing new product launches and striving to maintain growth on pillar products Track expenses- watch the budgetCommunicate with external business providersPropose and implement promotional and trade marketing plan for product(s)Interact effectively with other departments to support marketing objectivesCompetition watchCreate and update marketing presentationsAssist in executing the local adaptation of advertising creative material

• 

  L'Oréal

  Apr 2015 - now

  Define the brand frame/strategy and growth plan using insights from DMI, Zone and countryDefine the brand image, development and communication strategiesManage the brand budget using inputs from financeEnsure consistent 360 approach to brand expression and execution across channelsDrive top opportunities and core SKUs growth for the brandOversee launch executions and media planningAct as the external voice for the team and represent the brand in Zone & Global meetingsDrive collaboration ensuring alignment, sharing & leveraging of best practicesEnsure employee growth & development, positive morale & engagement & empower for decision makingFoster collaboration with brand teams, BUs & Expert Communities & coach my team (both direct & indirect reports)Implement 360 ways of working & mindsetBe an active promoter of the Simplicity principles and agile ways of workingEnsure the L’Oréal Ethic principles are respected Show less - Managed a team of product managers- Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.- Collect and analyse consumer and market insights and competition strategies to make recommendations to management- Implement new launches, maintain growth in pillar products and animate core catalogue- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences- Adapt communication material (imagery, digital, point of sale)- Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)- Manage PPP budget and ensure sales forecast accuracy- Effectively prepare clear messages for senior management- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand- Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.) Show less Responsible for Make Up and Fragrances.- Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.- Collect and analyse consumer and market insights and competition strategies to make recommendations to management - Implement new launches, maintain growth in pillar products and animate core catalogue - Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences - Adapt communication material (imagery, digital, point of sale) - Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines - Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.) - Manage budget and ensure sales forecast accuracy - Effectively prepare clear messages for senior management Show less Responsible for Skincare and Corporate.- Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.- Collect and analyse consumer and market insights and competition strategies to make recommendations to management - Implement new launches, maintain growth in pillar products and animate core catalogue - Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences - Adapt communication material (imagery, digital, point of sale) - Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines - Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.) - Manage budget and ensure sales forecast accuracy - Effectively prepare clear messages for senior management Show less

  • Brand Business Manager | Giorgio Armani, Prada, Valentino, Mugler

    Feb 2024 - now

  • Online and Offline Brand Activation Manager YSL

    May 2022 - Feb 2024

  • Senior Product Manager Lancome

    Sept 2021 - Apr 2022

  • Product Manager Lancome MakeUp& Fragrances

    Feb 2019 - Sept 2021

  • Product Manager Lancome Skincare

    Apr 2015 - Feb 2019