Experience

• 

  Ve commercial vehicles ltd.

  Apr 2018 - May 2018

  Summer intern

  Led the GTM strategy for a new product launch of 49T at VE Commercial Vehicles Ltd. in Gurgaon, India. Conducted market research, designed questionnaires, and utilized data analytics to drive successful project outcomes.

• 

  Strides

  Nov 2019 - Apr 2021

  Business partner - digital transformation

  Led the digital transformation efforts at Strides by identifying and implementing technologies like data analytics, AI/ML, and AR/VR to optimize business processes. Collaborated with cross-functional teams to drive innovation and efficiency in Bangalore. Implemented business analytics, IT consulting, and project management strategies to support the organization's growth. Achieved measurable cost savings and increased efficiency through the adoption of new technologies.

• 

  Noon - the social learning platform

  Apr 2021 - Sept 2022

  In my role as the Global Growth Analyst at Noon, I led data analytics and visualization efforts for the marketing team, tracking KPIs for teachers and students. By conducting market research and competitor analysis, I identified Noon's SWOT and drove strategic decision-making. This resulted in optimized marketing strategies and an increase in student enrollment. Led the 0-to-1 journey for Noon India BizOps, defining key metrics and delivering actionable insights through SQL queries & reports. Implemented CRM systems to enhance platform performance, boosted student engagement using gamification strategies, and developed a lead scoring model increasing telesales conversion rates.

  • Global Growth Analyst

    Jul 2022 - Sept 2022

  • Business Analyst

    Apr 2021 - Jul 2022
• 

  Wakefit

  Oct 2022 - now

  Growth insights manager

  In my role as the Growth Insights Manager at Wakefit, I spearheaded data analytics and visualization efforts for acquisition & retention marketing. Managed retention, referral, and loyalty programs, identified key performance indicators, and created Tableau dashboards for executive monitoring.