Experience

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  Digital trainee

  Oct 2018 - Dec 2019

  Internship trainee
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  Skovian

  Dec 2019 - Feb 2021

  Search engine optimization executive

  In Skovian Ventures, I have worked on multiple domains like Real estate, Hospital, Food, SaaS, Sports, Data analytics.1) Task and Responsibility- Here my goal was to handle the project from scratch. If the project is new. Then I have to perform an activity like gathering information from the client, creating a wireframe for the website, Keyword research for that, and setting up an account like (Google analytics and search console). And plan the activity we have to perform for the particular project i.e. On-page, off-page, and Technical SEO.Activity ListOn-Page SEO-1.Implementation of Meta title and description.2.Heading tag optimization3.Content optimization- whether the website has unique content or 4.not, are we using targeted keywords are not. 5. Find and fix the keyword cannibalization.6. Image optimization.Technical SEO-1. URL optimization- Whether URL is optimized with the targeted keyword or not.2. Find and fix crawl error3. Implementation of sitemap and robots.txt4. Implementation of structure data5. Checked whether we are using HTTPS are not6. Implementation of proper redirects7.Implementation of SEO friendly URLOff-Page SEO-1. Conducted the in-depth backlink audit2. Analyze the competitor's backlinks strategy.3. Perform the content gap analysis4. During research found out some website where we can get good backlinks.5. Email outreach activity Show less

• 

  Machintel

  May 2021 - Dec 2022

  Machintel is a private corporation is a part of the multi-national Lotus Group. Founded in 1999.I manage different publications websites to drive result.KRAs:• Performing all SEO Audits for 31 publication websites and resolving different issues to optimize the website for SEO.• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with goals.• Develop and implement an effective search strategy Based on Audience Insights and Search Behavior, map and improve websites SERPs.• Create quarterly SEO roadmap for targeted keywords and working on it to rank in top SERP results.• Coordinate with web designers and developers to ensure that websites are search engine friendly.• Implementing Anchor Tag optimization, Header Tag Optimization, Content Optimization, Robots. text optimization, optimizing custom404 page, Creating User sitemap• YouTube - Optimization on new video, research and implementation of title, description, tags, subtitles, end screen, cards and promotion of YouTube videos on different sites to get more views, • Optimization of website load time (suggesting methods like using CDN and Image optimization, code etc.)• Doing content gap analysis, competitor’s content analysis, keyword research frequently to get more traffic and creating SILO structure for all blogs.Creating SEO guidelines for content writing team and making sure all on-page SEO factors are implemented properly.Keeping track on published blogs, taking necessary and implementing schema mark-ups for better results.Plan and execute on-page & off-page optimization strategies• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with goals. Show less

  • Senior Executive- Search

    May 2022 - Dec 2022

  • Search Engine Optimization Specialist

    May 2021 - Jun 2022
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  Assembly global

  Dec 2022 - now

  Search engine optimization specialist