Paige Walker

Experience

• 

  WPXI-TV

  May 2015 - Aug 2015

  Web/ Creative Services Intern

  • Took photos and created slideshows for events around Pittsburgh, posted content to WPXI.com• Wrote articles about local events for WPXI.com• Assisted with promotional events for WPXI around the coverage area• Did research to update WPXI phone apps with updated information for events around the city

• 

  The Daily Collegian

  Sept 2015 - Oct 2016

  Staff Reporter

  •Wrote articles for the newspaper concerning campus events, arts and entertainment, and feature stories•Interviewed faculty members and students for quality sources for articles•Worked alongside editors to improve grammar and writing style, while also pitching ideas for future stories

• 

  Fox News Channel

  Jun 2016 - Aug 2016

  Producer Intern (College Associate)

  • Worked with producers, writers, and bookers to produce the 2 PM hour live• Researched and pitched story ideas to producers to put on air for a national audience• Located and edited stills and videos to use with stories using Ardome and iNews• Created graphics using Vizrt, adding them into the iNews show rundown• Utilized Spredfast to gather data and posts from social media to use on air• Wrote VOs for anchor to read on air

• 

  WTAJ-TV

  May 2017 - Feb 2018

  News Producer & Web Editor

  • Wrote and edited stories with corresponding graphics to produce 6 & 11 p.m. live weekday shows, filled in to produce all other shows as needed• Wrote and posted stories to website and social media using content management systems, interacted with viewers on social media• Worked with reporters to develop newsworthy stories, directed reporter live shots • Timed show from control room, made split decisions on what stories to drop or add

• 

  WGAL 8 TV

  Feb 2018 - Mar 2020

  News Producer & Web Editor

  • Wrote and edited stories with corresponding graphics to produce the 6, 10 & 11 p.m. live weekend shows, filled in to produce all other shows as needed• Planned for weekend coverage by gathering events and local news, worked with reporters and photographers to develop newsworthy stories• Researched and selected news stories of local, national, and international significance to make the newscast a memorable experience for viewers• Adapted broadcast stories for website and social media use, including Facebook, Twitter, and Instagram• Communicated, coordinated, and executed creative vision with a team of anchors, reporters, meteorologists, photographers, and production staff Show less

• 

  The Hershey Company

  Mar 2020 - now

  • Analyze data from social listening tools to proactively measure brand health,marketing effectiveness, hot topics, and consumer trends. Share results inreal-time so the business can react effectively. Identify actionable insights,present tactical recommendations to solve business challenges• Manage the global Social Media Engagement Team. Lead social mediaengagement training for the team to ensure consistent response and usageacross regions. Support team with best practices, system issues, engagementquestions, and escalated/sensitive cases as needed• Develop, execute, and evaluate the strategy for consumer engagement. Facilitate and foster effective and authentic relationships with consumers onFacebook, Twitter, Instagram, and TikTok• Responsible for responding to consumers via brand social media channels,answering brand questions, and documenting quality assurance issues Show less • Analyze data from social listening tools to proactively measure brand health, marketing effectiveness, hot topics, and consumer trends• Share results in real-time so the business can react effectively, identify actionable insights present tactical recommendations to solve business challenges• Establish and lead social media engagement training for the global team to ensure consistent response and usage across regions. Support team with best practices, system issues, engagement questions, and escalated/sensitive cases as needed• Develop, execute, and evaluate the strategy for consumer engagement. Facilitate and foster effective and authentic relationships with consumers on Facebook, Twitter, and Instagram• Responsible for writing and responding to consumers on over two dozen brand social media channels, answering brand questions and documenting quality assurance issues Show less

  • Associate Manager, Consumer Insights

    Dec 2024 - now

  • Supervisor of Social Media Intelligence

    Apr 2023 - Dec 2024

  • Sr. Social Media Analyst

    Nov 2022 - Apr 2023

  • Social Media Engagement Specialist

    Mar 2020 - Oct 2022