Jaqueline Wong

Experience

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  Avenue Production

  Jan 2010 - Jan 2012

  Head Of Public Relations

  - Planning publicity strategies and campaigns.- Developing event concepts.- Create and manage events..- Dealing with enquiries from the public, the press, and related organisations.- Organising promotional events .- Providing clients with information about new promotional opportunities and current PR campaigns progress.- Analysing media coverage.- Commissioning or undertaking relevant market research.- Liaising with clients, managerial and journalistic staff.

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  StratAgile

  May 2016 - Oct 2017

  - Set and monitor the campaign objectives.- Identify potential customers and set approach strategies.- Maintain the on-going projects.- Develop strong and long-term client relationships.- Act as the liaison between clients and account executives.- Supervise the account executives and representatives team and ensure deadlines are met.- Resolve issues and handle complaints quickly and effectively.- Negotiate contracts and close agreements.- Get feedback and suggest ways to increase customer engagement. Show less - Meeting clients to discuss their digital needs.- Working with account planners to devise a campaign that meets the client's brief and budget.- Presenting campaign ideas and costings to clients.- Briefing the creative team who will produce the content and creative.- Negotiating with clients, solving any problems and making sure deadlines are met.- Checking and reporting on the campaign's progress.- Keeping in contact with the client at all stages of the campaign.- Managing the account's budget and invoicing the client.- Making 'pitches' to win new business. Show less

  • Senior Account Executive

    Oct 2016 - Oct 2017

  • Account Executive

    May 2016 - Oct 2016
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  CEO SUITE Indonesia

  Oct 2017 - Sept 2018

  Sales and Marketing Manager

  • Develop and execute sales & marketing strategies• Develop new accounts, and organise lists for cold-calling• Manage sales process, from enquiry calls to closing• Play a communication linkage role for client after move-in (if necessary)• Update and finalize monthly Sales Reports• Planning, execution and maintaining all digital marketing activities• Attend networking functions• Organize events with partners• Establish and work out partnership arrangements with new parties• Participate in negotiating with investor• Participate in making SOP and marketing strategy• Particpate in making budget for operational and employees salary• Participate in day to day operational• Building and maintaining strong relationships with clients and internal team• Delivering exceptional customer service and a client-tailored sales approach Show less

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  Eatigo

  Sept 2018 - Sept 2019

  Business Development Manager

  - Identify & contact potential restaurant partners that can benefit from incremental diners during their off-peak hours- Present convincing business cases to demonstrate clear value to these potential restaurant partners- Continuously analyse, identify & execute value creation opportunities for existing restaurant partners- Meet rigorous daily reporting requirements

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  Mitra Boga Ventura

  Sept 2019 - May 2020

  Head Of Marketing

  Brands to handle:Xiboba IndonesiaXiji StreetsnackBakso Kemon- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative- Set, monitor team goals- Ensure our brand message is strong and consistent across all channels and marketing efforts - Analyze consumer behavior and determine customer personas- Identify opportunities to reach new market segments and expand market share- Monitor competition (acquisitions, pricing changes and new products and features)- Coordinate sales and marketing efforts to boost brand awareness- Maintain team performance- Day-to-day social media marketing Show less

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  Wagginton

  Sept 2021 - Aug 2022

  Head Of Marketing

  - Strategic Marketing Leadership: Develop and execute innovative marketing strategies to drive user acquisition, engagement, and retention for our pet-focused mobile app.- Team Management: Lead and mentor a passionate marketing team, fostering a collaborative and creative environment.- Campaign Development: Conceptualize and oversee the implementation of integrated marketing campaigns across digital channels (social media, email, PPC) to promote app features and attract pet owners.- Brand Building: Define and maintain the app’s brand identity and voice, ensuring consistency across all communications and marketing materials.- Market Research and Insights: Conduct market research and analyze user data to identify trends, user behavior patterns, and opportunities for growth within the pet care industry.- Budget Management: Manage marketing budgets effectively, allocating resources to campaigns that yield the highest ROI.- Performance Analytics: Utilize analytics tools to track campaign performance, measure KPIs, and optimize marketing strategies based on data-driven insights.- Partnerships and PR: Develop strategic partnerships with pet-related influencers, organizations, and media outlets to enhance brand visibility and credibility.- Product Marketing: Collaborate closely with product development teams to align marketing strategies with app features and updates, ensuring effective product launches and updates.- Community Engagement: Drive community engagement initiatives, including user-generated content campaigns, contests, and events to foster a loyal user base and increase app usage. Show less

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  Boga Group

  Aug 2022 - Jan 2024

  Marketing Manager

  Brands to handle:Shaburi & Kintan BuffetYakiniku Like- Strategic Marketing: Lead the development and execution of comprehensive marketing strategies to drive brand awareness, customer acquisition, and sales growth across our F&B product lines.- Team Management: Manage and inspire a high-performing marketing team, providing guidance and support to achieve departmental and organizational goals.- Campaign Management: Oversee the planning, implementation, and optimization of marketing campaigns across various channels including digital (social media, email, website), traditional (print, TV), and experiential (events, promotions).- Brand Management: Define and uphold the company's brand identity, ensuring consistency in messaging, visuals, and customer experience across all touchpoints.- Market Research and Analysis: Conduct thorough market research and competitor analysis to identify market trends, customer insights, and opportunities for growth within the F&B sector.- Budget Oversight: Develop and manage the marketing budget effectively, allocating resources to maximize ROI and achieve business objectives.- Performance Tracking and Optimization: Utilize analytics and KPIs to measure the effectiveness of marketing efforts, continuously optimizing strategies to improve performance and ROI.- Cross-functional Collaboration: Collaborate closely with product developmen and operations teams to align marketing strategies with overall business objectives and support product launches and promotions.- Customer Relationship Management: Develop and implement strategies to enhance customer engagement, loyalty, and retention through targeted marketing campaigns and personalized communication.- Public Relations and Partnerships: Manage public relations efforts and cultivate strategic partnerships with influencers, media outlets, and industry stakeholders to enhance brand visibility and reputation. Show less

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  SARIRASA GROUP

  Jun 2025 - now

  Marketing Manager

  - Develop and execute marketing strategies across multiple brands, ensuring alignment with overall business objectives- Oversee brand positioning and identity to maintain consistency while differentiating each brand in its target market- Lead and manage marketing teams, providing guidance, coaching, and performance feedback to achieve goals- Plan and allocate budgets across brands, ensuring optimal ROI and cost efficiency- Design integrated marketing campaigns (digital, offline, PR, events, partnerships) tailored to each brand’s needs- ⁠Monitor market trends, competitors, and consumer insights to adapt strategies and identify new opportunities- Collaborate with cross-functional teams (Sales, Product Development, Operations) to ensure marketing supports business growth- Build and maintain external relationships with media, agencies, influencers, and key partners- Track, analyze, and report KPIs for brand performance, campaign effectiveness, and market share- Drive innovation in marketing approaches, exploring new channels, technologies, and creative ideas Show less