Mélanie Krajewski

Experience

• 

  HRef

  Jul 2013 - Jul 2013

  Web Editor SEO

  • Writing and spell checking of web and press articles. • SEO : Learning the basics of web referencing.

• 

  Soierie Vivante

  Jun 2015 - Jul 2015

  Community Manager

  Community Management• Increasing of impressions by 13% during the summer. • Mobile App : guided audited tours to gain visibility on tour guide applications. Benchmark : Competitor analysis through surveys and data analysis. Animation of guided tours of the museum of the association in French and English.

• 

  PARM Concept

  Aug 2015 - Aug 2015

  Marketing Assistant

  Community Management• Creation of Parm Concept's digital identity• Creation of a Facebook page, a Twitter account and a Pinterest account. • Monitoring the brand image on social networksMarketing• Layouts of the company's marketing-customer files and design.

• 

  Mutuelle.fr

  Jan 2016 - Jun 2016

  Web Editor SEO

  SEO• Writing articles regarding health, e-health, health mutual, insurance. • Graphic redesign and rewriting of some of the contents and pages of the website. o Objectives : Semantic optimization and popularity (content, netlinking) => Results : improvement of visibility from 7% to more than 9.5%, increase of traffic from 214 to 327, improvement of the average position from 44 to 41. • KPI Monitoring of positioning and performance indicators (Google Analytics, Google Trends, Search Console, SEMRush, aHref ...) • Participation in the new loan insurance comparator project : creation of SEO content and reflection on tools facilitating navigation. o Objective : to have more than 50 contents on loan insurance to publish as soon as the future site is online • SEO optimization (meta tags and title tags). => Results : Gain between 5 and 10 positions for some keywords.Community Management• Community Management : monitoring and organization of social networks (Twitter, Facebook, Google+, LinkedIn), reporting...=> Results : Increase of the number of subscribers by more than 30%, increase of the number of average impressions by more than 4 100%.SEA• Analysis and creation of Adwords campaigns and ads, analysis of daily data. => Results : increase in rates by more than 3%. • Redesigning of all SEA landing pages. => Results : Increase in the conversion rate from 40% to 88% Other• Monitoring National Collective Agreements for Allianz once a week. • Website creation to promote the new CCN services offered by Mutuelle.fr on Wordpress (graphics, content). • Participation in the development of the monthly scorecard for the SEO and SEA tabs through Analytics, Adwords and Qlikview. Show less

• 

  Jobmania

  Sept 2016 - Jan 2017

  Communications Manager and Content Manager

  SEO• Writing of blog articles on the topic of student news (internship, employment, recruitment tips, etc.) • KPI Tracking of performance positioning indicators (Google Analytics, Search Console, SEM Rush ...) • Management and research of netlinking partnerships • SEO optimization (meta tags and title tags) => Results : 8% increase in traffic and position gains on certain keywords (from one to two places)Community Mangagement • Community Management : monitoring and organization of social networks (Twitter, Facebok, LinkedIn, Google +) and monthly scorecard => Results : Increase in the number of subscribers by more than 6.7% and the number of impressions by 847% . • Digital strategy development and a communication plan focused on students • Implementation of web operations : promotional offers... • E-mailing campaigns development on bases of more than 10 000 candidatesGraphic design division • Creation of a dozen banners as part of the partnership between Jobmania and Devred 1902 • Creation of "Coachmania" website : graphic reflection, UX, UI, content writing (optimized SEO), creative briefs, testing, etc. • Graphic redesign of the presentation brochuresOther• Benchmark of the cooptation market • Management of student job ads Show less

• 

  Assurgérance

  Sept 2017 - Dec 2017

  Communication Manager and SEO

  SEO• Complete overhaul of the website www.assurgerance.com o Design : UX et UIo Creation of all the SEO contentso SEO semantic optimization (meta tags, title tags, internal linkages, etc.)• Benchmark • KPI Follow-up (Google Analytics, Search Console, SEMRush, Screaming Frog, Yooda)• User Study: Determination and Classification of Keywords• Blog creation and writing on real estate and brokerage• Management and research of netlinking partnerships=> Results : 425% traffic improvement, positioning on 400 more keywords, + 42% traffic cost, improving the positioning from 1 to 20 places on certain keywords. Community Management • Monitoring and organization of social networks (Twitter, LinkedIn, Google+)• Development of a digital strategy and a communication plan more in line with the codes of social networks • Creation of emailing campaigns (mailchimp) => Results : number of subscribers + 95%, impressions from 100 to more than 35,000, profile visits + 96%. Show less

• 

  Ignition Program

  Mar 2018 - now

  Community Member

  Ignition Program is the first graduate program for the next generation of A-players and entrepreneurs.- Passed successfully the selection process keeping the top 5-10% of the +800 monthly applications.- Attend trainings and workshops to grow one's entrepreneurial spirit

• 

  TEACHUP.COM

  Oct 2018 - Jan 2020

  Communications Manager
• 

  Instructional Designer

  Jan 2020 - now

  Instructional Designer

  Co-design and creation : blended learning training programsProduction : e-learnings, face-to-face training programs, videos, podcasts, webinars, Powerpoints...