Samuel Isaac

Experience

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  EFunds International Ltd.

  Mar 2004 - Sept 2005

  Team Member (Part time)

  Was part of the WEST (US & Canada) process which specialized in tele-marketing order capturing and banking applications for JP Morgan Chase.

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  ICICI Bank Ltd

  Aug 2006 - Apr 2008

  Officer - Corporate Operations Group

  Was part of the reconciliation team in the Wholesale Banking Operations team responsible for reconciliation of corporate accounts. The role involved co-ordination with branches and regional processing centers across India to ensure timely transfers and also solve corporate queries.Also was part of the team that setup automation of the reconciliation process through testing, implementation and migration to the new system.

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  Direxions Marketing Solutions Pvt. Ltd

  Aug 2010 - Jul 2012

  Sr. Account Executive – Client Servicing

  At Direxions, I was part of the client servicing teams that handled the Condé Nast India, Levi’s and Castrol accounts. Also handled direct marketing campaigns for The Collective for a limited period.Key responsibilities included ideating, conceptualizing and executing acquisition, activation and retention programs, response and ROI tracking, email marketing, managing websites and handling the online/offline redemption processesAchievements include doubling the subscription numbers for Vogue, increasing repeat customer transactions of Levi’s Loop customers and also launching the dealer loyalty program for Castrol. Was promoted twice in less than 2 years. Show less

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  Worldwide Media Pvt. Ltd (Bennett, Coleman Co. Ltd. - Times Group)

  Jul 2012 - Dec 2016

  Managed the entire pan-India product marketing portfolio for 9 consumer lifestyle magazine brands – Femina, Filmfare, TopGear, Hello!, Grazia, Lonely Planet, BBC Knowledge, GoodHomes & Home & Design Trends and 4 brand extensions – Femina Hindi, Femina Tamil, Femina Bangla and Femina Salon & SpaKey responsibilities included category management, product positioning across mediums (print + digital), 360 degree marketing programs, pricing strategy, sales enablement and cross-functional implementation & demand generationFew key achievements;Implemented and managed alliances for increasing reach and awareness by partnering with brands like Reliance Jio, Jet Privilege, SBI Cards, Paytm, Science Olympiad Foundation, etc. Part of the team directly responsible for one of the largest deals in institutional salesFacilitated the transfer of Femina.in and Filmfare.com from the Times Internet Ltd. to Worldwide Media by effectively setting up the processes for inventory management – web & social media, campaign tracking and MIS reporting. Achieved 10x growth in digital audience (2015-16 vs LY) Successfully managed the first ever Facebook live streaming activity at the Filmfare Awards which resulted in generating close to 50 million impressions Show less

  • Manager - Consumer & Retail Marketing

    Apr 2015 - Dec 2016

  • Deputy Manager – Consumer & Retail Marketing

    Apr 2014 - Mar 2015

  • Assistant Manager - Subscription Marketing & CRM

    Jul 2012 - Apr 2014
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  The Ken

  Jan 2017 - Dec 2017

  Marketing Lead

  Though, my association was for a short period, yet I delivered exemplary performance while working on a marketing plan focusing on the expansion of the brand, readership and subscriptions. Here, I managed to accentuate the subscriber base by three-fold with the help of effective strategy and a running CRM programme. My strategy resulted in double the increase in revenue for the organization. I also managed to increase MoM web and social traffic by 1.5X by studying social trends, user and transaction data and chalking out a far-reaching master-plan. Show less

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  Cox and Kings India

  Jan 2018 - Oct 2019

  Deputy General Manager

  It was just the beginning with Cox & Kings, but my eagerness to transform the scenario was evident with the success of a new venture ‘Tour to Feast’. Tour To Feast, experiential culinary holidays made by food lovers offered Holidays On A Plate. Just into the first 6 months since launch, TTF had the latent potential to attract the massive food loving community globally and if the initial traction was an indication, TTF was set to revolutionize culinary travel. As of Feb'19, TTF covered 16+ destinations globally, including India with more additions in the offing.My strong expertise in marketing and churning out ground-breaking strategies had resulted in cash flow positive revenue within 3 months of launch. I was accountable for preparing roadmaps, managing pricing models for B2B and B2C clientele while simultaneously carving out budgets for the plan. As a believer in working in unison, I made it a point to collaborate with sales, digital, operations, creative, customer service and finance teams to ensure the success of each plan. Show less

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  Freelance

  Jan 2020 - now

  Marketing Consultant

  I am currently advising brands and agencies in my individual capacity of a marketing, brand and CRM professional.