Rachel Lasky

Experience

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  New Orleans Hillel

  Jun 2002 - Oct 2003

  Marketing and Development Associate
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  Ogden Museum of Southern Art

  Jan 2004 - May 2004

  Graduate Assistant, Exhibitions
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  The National Academies

  Oct 2004 - Jun 2005

  Senior Program Associate
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  American University Museum

  Jun 2005 - May 2008

  • Oversaw opening of 30,000 sq.-foot contemporary art museum and sculpture garden• Managed and executed logistics for 70 exhibitions, marketing, media relations, operations, development, $750,000 budget, scheduling, and event planning• Supervised and managed Chief Registrar and Preparator, 14 undergraduate and graduate student assistants, and 60 volunteer docents• Designed and managed the production and content of all museum’s promotional materials and publications by working with external and internal stakeholders Show less

  • Assistant Director

    Jun 2006 - May 2008

  • Gallery Manager

    Jun 2005 - Jun 2006
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  Grafik Marketing Communications

  Sept 2009 - May 2010

  Interactive and Account Strategy Consultant

  • Formulated client branding and marketing strategies for agency foundation, real estate, technology and corporate clients, while in graduate school full-time• Provided account and interactive strategy and guidance on advertising campaigns, branding and website design and development• Crafted brand attributes and messaging to support national foundation• Conducted market and stakeholder research; analyzed’ market landscapes• Audited marketing initiatives, SEO, site navigation and site content• Wrote press releases and creative briefs• Managed project budgets ranging from $50K-$300K Show less

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  McKinley Advisors

  Aug 2010 - May 2015

  • Oversaw marketing and managed business development for consulting firm specializing in membership organizations• Developed and implemented firm’s digital, content and business development strategies• Applied market research, competitive analysis and metrics to inform client marketing and digital strategies and maximize performances• Consulted for digital marketing expertise and developed and implemented strategies through design, concepts and copywriting to drive clients’ revenues• Directed and leveraged SEM/SEO, social media and email strategies to drive engagement and support client goals• Strategized, wrote and managed approx. 250 proposals in response to RFPs and other inquiries annually, resulting in 195% revenue growth and 14 new employees• Led two website redesigns leading to an enhanced user experience, elevated brand reputation and increased sales for firm• Created and owned data-centric systems and processes to track and optimize KPIs and marketing effortsClients: American Alliance of Museums, Independent Film & Television Alliance, American Society of Anesthesiologists, Electronic Transactions Association and others Show less

  • Senior Business Development and Marketing Manager

    May 2014 - May 2015

  • Business Development and Marketing Manager

    Jun 2013 - May 2014

  • Marketing Manager

    Aug 2010 - Jun 2013
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  The American Institute of Architects (AIA)

  May 2015 - Apr 2016

  Strategic Marketing Consultant

  ►American Institute of Architects • Interim Director of Digital Marketing focused on membership marketing and AIA Convention 2016 • Developed marketing strategy and action plan leading to increased early registration• Wrote and edited email marketing copy and recommended digital ad/retargeting tactics and processes for tracking analytics ►Honey House Provide strategic business and marketing direction and guidance to define and launch real estate and concierge company

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  Throughline, Inc.

  Apr 2016 - now

  • Oversees $3.5M annually in client work, project costs, resources, scope, schedules and performance across a variety of public and private sector clients• Provides customer-centric strategies and coordinates the conception, design, and delivery of communications, strategic visuals and interactive products • Manages team of 15+ content strategists and designers to create visual communications and solutions • Provides insight and planning for strategic off-sites for C-suite executives, working directly with clients to establish scope and exercises and facilitate execution and collaborating with industry leaders to provide value• Manages and works directly with new and existing clients to define project scopes and requirements • Crafts and manages proposals and contracts for new and existing clients including a multi-million dollar competitive bid • Manages creation of presentations and keynotes for C-suite and executives to foster change within large organizations and industries• Co-lead and program manager for DC office Show less

  • Vice President, Marketing, Sales + Innovation

    Apr 2023 - now

  • Portfolio Director

    Jul 2021 - Apr 2023

  • Senior Consultant & Strategist

    Dec 2018 - Jun 2021

  • Co-Sector Lead / Strategist

    Feb 2017 - Nov 2018

  • Senior Marketing Strategist

    Apr 2016 - Feb 2017