Shing Yue (Vanyss) Tan

Experience

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  Hewo Corporation Sdn. Bhd.

  Sept 2007 - Nov 2009

  Senior Researcher

  • Led a dynamic writing team of three, producing engaging articles on health and social topics published on the company website.• Created and delivered customized health education content for undergraduates from private institutions, utilizing interactive presentation methods for enhanced engagement.• Analysed and organised data on medicinal plants, creating a reference database for consumer searching for health information in company website.• Engaged with participants of company-organised international healthcare conference, through sharing and educating them on complementing their search of health information by utilising company website. Show less

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  Pfizer

  Jan 2010 - Aug 2011

  Sales Executive - Malaysia (central)

  • Strategized and implemented impactful sales calls and events targeting obstetrics and gynaecology specialists and paediatricians, achieving highest national infant and nursing mother milk formula sales in 2010.• Secured a tender for new product launched within 3 months in two hospitals.• Penetrated new market among oncologists, successfully secured new contracts with two hospitals for the distribution of adult nutrition formula.• Established rapport with hospital management team which maximised product recommendation from key hospitals.• Organized marketing campaigns via ante-natal classes targeting consumers directly, effectively increasing brand awareness and generating consumer interest. Show less

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  Merck Serono

  Oct 2011 - Jun 2015

  Hospital Executive - Malaysia (central)

  • Grew, converted and defended market share of diabetes and heart disease medications within private hospital and pharmacy channels through strategic customer relationship management, effective product sharing based on clinical studies and key-opinion-leader (KOL) management, achieving growth surpassing national average in 16 accounts in 2014.• Selected for a talent development program in 2014, mentored new recruits on product knowledge, selling skills, and territory management, contributed to team growth in technical and sales competencies.• Developed potential KOLs by close collaboration with marketing team in organizing forums as platforms for sharing expertise with general practitioners, thereby enhancing the company's influence and the KOLs’ professional value towards the healthcare community.• Analyzed deficit and potential private hospital accounts to meet sales objectives for the anti-diabetes portfolio in 2013. Show less

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  Cook Medical Asia

  Sept 2015 - Sept 2019

  Territory Sales Manager - Malaysia & Singapore

  • Expanded fertility and reproductive healthcare markets in Singapore, Central, South and East Malaysia across private and government facilities through effective key account management, resulting in USD 500k sales in 2018.• Strategized product optimization when company discontinued manufacturing of a product line, capturing a higher volume of the same item, maximizing sales by 27%.• Established transparent communication channels with tender agents, stakeholders, supply chain, and management team, fostering efficient collaboration.• Trained clients and distributors on optimized medical device operations to ensure smooth guided seamless transitions for new distributors entering Cook Medical. • Negotiated with supply chain and management to devise solutions for delivering delayed goods, demonstrating adaptability in addressing challenges and ensuring partial fulfilment of orders. Show less

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  Kemin Human Nutrition and Health

  Oct 2019 - Dec 2022

  Sales Manager - South APAC

  • Expanded distribution network by diversifying the South APAC region's reach with 8 key distributors and also direct customers, exceeding 2020-2022 sales targets: 128%, 130%, and 124%.• Fuelled commercialization projects and product registrations targeting on local markets, listed as ‘Gold Coin Winner’ in Q1 2021 for significant sales growth.• Initiated business communication with top management team regarding project management, contract negotiation and commercial proposal for ultimate decision making.• Collaborated with cross-functional teams, ensuring seamless commercialization of focused products by integrating efforts across regional regulatory affairs and legal team.• Cultivated healthcare partnerships with the Malaysia Healthcare Society, secured agreements for brand promotion and educational awareness through periodic online programs.• Orchestrated trainings and webinars initiatives, equipped distributors with product knowledge to increase market outreach across global market.• Developed and hosted self-initiated marketing activities, effectively increasing brand awareness among distributors and customers. Show less