Benedicta Cindy Puspitariani S.E., M.M.,CPHCM,CHB,CHCM

Experience

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  PT Bintang Toedjoe

  Jul 2012 - Oct 2012

  Social Media Officer (Internship)

  - create AIDA ( Awareness, Interest, Desire, and Action)- create launching from soft until grand launching Extra Joss- admin for Mensana's social media- create content pillar for editorial plan social media

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  Frontier Consulting Group

  Feb 2014 - May 2015

  Digital Marketing Executive

  -Assist in the formulation of strategies to build a lasting digital connection with consumers-Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)-Plan and monitor the ongoing company presence on Email Marketing ( up to 15% for openrate)-Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness-Be actively involved in SEO efforts (keyword, image optimization etc.)-Prepare online newsletters and promotional emails and organize their distribution through various channels-Provide creative ideas for content marketing and update website-Collaborate with designers to improve user experience-Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)-Acquire insight in online marketing trends and keep strategies up-to-date--Maintain partnerships with media agencies and vendors Show less

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  RajaPremi.com

  Jun 2015 - Jul 2017

  Head of Digital Media

  - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns- Design, build and maintain our social media presence- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize user experience- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Show less

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  PT Astra Graphia, Tbk

  Jul 2017 - Sept 2019

  Head of Marketing

  - Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative- Prepare and manage monthly, quarterly and annual budgets for the Marketing department- Set, monitor and report on team goals- Design branding, positioning and pricing strategies- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)- Analyze consumer behavior and determine customer personas- Identify opportunities to reach new market segments and expand market share- Craft quarterly and annual hiring plans- Monitor competition (acquisitions, pricing changes and new products and features)- Coordinate sales and marketing efforts to boost brand awareness- Participate in the quarterly and annual planning of company objectives Show less

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  PT. Krisbow Indonesia

  Dec 2019 - Mar 2021

  Assistant E-commerce Manager
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  PT Global Cool

  Apr 2021 - Jun 2022

  Head Of Marketing

  - Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.- Managed branding campaigns and event marketing initiatives in print, video, web and social media.- Identified low-cost opportunities to increase visibility and drive traffic.- Increased market awareness and penetration through development of creative collateral.- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.- Coordinated teams of design and implementation professionals to manage all project objectives.- Increased consumer retention by reactivating dormant consumers through retention campaigns.- Produced media kits to showcase key marketing analytics and demographics for sales presentations- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.- Negotiated advertising and commercial sponsorship contracts to save company money.- Managed team engaged in ongoing product optimization, account management and ad placement.- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.- Improved website visibility through development and implementation of SEO strategies. Show less

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  CARSOME

  Jun 2022 - May 2025

  Ecommerce Manager
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  PT Kapal Api Global

  Mar 2025 - now

  Digital Marketing Manager