Molly Roxanne Smith

Experience

• 

  FDM Group

  Jul 2013 - Sept 2014

  Marketing And Recruitment Assistant

  Responsibilities include:Implementation of social media strategies amongst social platformsInternal/External blog content writingAdvertisingInternal event organisationPress releasesCorporate RatesMerchandisePromotion of FDM Women in IT initiative Execution of a PR plan for our Ex-Forces ProgrammeUniversity liaison Creation of internal document contentAssisting with recruitment assessment days and careers fairsPPC AdWord ManagementWordpress Management Show less

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  Cunning Plan Marketing

  Feb 2016 - Feb 2018

  In this role I managed all content for our clients in the retail, travel, hospitality and fashion industries. My responsibilities included: content production for owned channels, managing a team of internal and external staff, overseeing video strategy and production, PR and blogger outreach, paid social and content strategy as well as managing client relationships. A highlight of my time at Cunning Plan was one of my campaigns being shortlisted for the UK Social Media Awards and the Northern Marketing Awards for Best Social Media Campaign. Show less As Account Exec at Cunning Plan I was responsible for developing social content plans across all social platforms for four clients in the hospitality and retail industries. I also created a blog strategy and wrote the articles with the goal of driving traffic and engagement. drive website traffic. I turned around my client’s social media following and engagement rates in a matter of weeks by experimenting with new techniques. It was here that I developed my skills across a range of tools such as: Hootsuite, Sprout Social, Wordpress, Hubspot, Facebook Advertising, YouTube, Twitter, Instagram, Youtube, Pinterest and Google +. Show less

  • Digital Content Manager

    Feb 2017 - Feb 2018

  • Senior Account Executive

    Feb 2016 - Feb 2017
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  GrowthOps

  Mar 2018 - May 2019

  Content Manager

  At Growthops, I was responsible for delivering multi-format content to a range of national and international clients that would deliver a performance outcome across SEO or Social. Not only did I create social media strategies and content strategies for clients, I also managed content projects of a large scale which really developed my project management skills. I was also responsible for developing the content product offering for the business through creating a strategic content framework.

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  IProspect

  May 2019 - Nov 2020

  Content Strategist

  At iProspect, I am responsible for delivering best-in-class content for some of Australia's most recognised brands. My role includes delivering client workshops, creating strategy documents, uncovering insights, keyword research, defining and mapping audiences, influencer marketing, social listening, developing and briefing creative concepts, content amplification, digital PR, measurement & reporting, and managing and developing the content team. I work closely with the SEO and performance teams to ensure our content has a strong focus on performance outcomes for clients. Show less

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  Space 48

  Dec 2020 - Jun 2024

  • Head Of Marketing

    Mar 2022 - Jun 2024

  • Content Marketing Manager

    Dec 2020 - Mar 2022
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  Brave the Skies

  Mar 2023 - Jun 2024

  Head of Marketing
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  Dark Matter Commerce

  Jun 2023 - Jun 2024

  Group Head Marketing
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  Codal

  Jul 2024 - now

  Head of Marketing, EMEA