Federico Posada

Experience

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  Off Bound Adventures SAS

  Jan 2014 - Apr 2018

  Instructor
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  LEGACY Global Sports

  Aug 2014 - Mar 2017

  Sports Coach
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  Tipsy App

  May 2015 - Nov 2018

  Product Manager

  Startup development of a mobile application to increase traffic, sales and customer loyalty at establishments by implementing EFT processes and in-app digital marketing alternatives.Established criteria for each milestone within product roadmap as means to measure developmental progress.Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.

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  Flopi

  Dec 2018 - Jan 2020

  Google Account Manager

  Secured high-value accounts through consultative selling, effective customer solutions and strategic business opportunities.Optimized and reported performance of all digital marketing campaigns, and assessed against ROI and KPIs.Maintained expert-level skills in digital platforms such as Google Ads and Facebook Ads Manager.

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  AME Music

  Jan 2020 - Apr 2022

  Marketing Director & Co-Founder

  Developed and led marketing department focused on the promotion of artists and music related services.Spearheaded market research to identify branding opportunities, cement strategies and create fan base.Created and designed efficient growth campaigns with over 10M generated actions.Developed key operational initiatives to drive and maintain substantial startup growth.Measured and implemented segmentation, growth experimentation, and funnel analysis.

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  Intimarte

  Mar 2020 - Nov 2020

  Business Architect

  Structured business plan and successfully launched specialized e-commerce store with profitable growth.Designed site journeys and marketing campaigns to drive the full customer lifecycle, including lead management. Developed and implement risk mitigation plans, customer relation manuals, and brand identity.

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  Pollen

  Apr 2022 - Sept 2022

  Brand Communications Specialist II

  Responsible for planning and executing all Latin brand email, SMS, and push marketing campaigns for music and travel experiences with artists such as J Balvin, Sech, and Rels B, among others.Structured strategies for optimizing marketing processes to increase productivity and boost customer interaction.Led weekly meetings with stakeholders to coordinate marketing activities around the lifecycle of leads and customers.

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  Dragon Army

  Sept 2022 - now

  Product Strategist

  Responsible for evaluating business processes, anticipating requirements, and uncovering areas for improvement.Collaborate with cross-functional teams to identify and prioritize new product opportunities, and communicate clear product requirements and specifications to engineering and design teams.Presented concepts and research to both client and project teams to ensure alignment and deliverability on product strategy and objectives.