
Frank Bernal Melgar
Commercial & Pricing Executive

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About me
Port Management
Education

EAE Business School
2018 -Master degree Sales & MarketingBarcelona, SpainUniversitat Politècnica de Catalunya & EAE Business School led this Master Degree, in Commercial Management and Marketing with the objective of develop and re-inforce: Sales strategies, CRM analysis, Marketing campaignes, SEM, SEO, Digital structures for sales and financial analysis (P&L), KPI´s and Ratio Indicators to analyze the profitability of a company and shareholders.

Universitat Politècnica de Catalunya
2018 -Master's degree Commercial ManagementBarcelona, SpainBusiness and marketing planning, Customer Management, CRM analysis, Commercial Management, Development of Commercial strategies, Marketing in digital environments, e-marketing, Market research, Financial impact of strategic decisions and Creating value in businesses, Financial KPI´s to control a healthy development of the business.70 ECTS

Universidad Peruana de Ciencias Aplicadas
2015 -Licentiate degree Administration and ManagementMonterrico, Lima, Perú

Universidad Peruana de Ciencias Aplicadas
-Bachelor's degree Business Administration and Management, General Business AdministrationMonterrico, Lima, PerúAnalytic thinking, adaptable into changing environments, oriented to results and productivity. Good communications skills, knowledge of science, financial, economics, logistics, ethical and humanity oriented to development of local and abroad business, caring about creation of value through the development of human resources and understanding of needs.

Universidad Interamericana de Panamá
2012 -Forum of Logistics Planning in "Panama Canal" International BusinessPanama City, PanamaThis forum was developed in Colón and Balboa in Panama. We analyzed the importance of Comex and international businesses in the current century and the value of their "Panama Canal". In addition, we had a meeting with Evergreen, one of the largest shipping lines in the world, and we had a better understanding about their productivity indicators and vision for the future.

Universidad ESAN
-Associate's degree Lean Supply Chain Management (SCM) Business AdministrationMonterrico, Lima, PerúInternational postgrade course. Most relevant topics were linked with: Process improvement, Lean manufactoring (Value chain), kanban model, TOC (Theory of Constraints), Lean SCM (Purchase, distribution, storage), Six Sigma and Lean thinking

Universidad Peruana de Ciencias Aplicadas
2014 -Licentiate degree International BusinessMonterrico, Lima, Perú
Experience

Estrategia Marítima Peruana - Freight Forwarder
Jan 2010 - Jan 2012Commercial & Pricing ExecutiveSupport to Sales and Commercial areas, giving quotations and looking for best prices with different providers such as Shipping Lines and Airlines. Benchmarking of best practices since this was a startup in Perú with a head office in México. Maintain good level of communications with stakeholders. Direct Negotiation with providers. Prospection and meetings with customers.

DP World
Jan 2012 - Jan 2016Maximize efficiency of the Terminal developing a vessel schedule in a daily basis. This plan must cover: Safety operation, efficient use and consumption of Quay cranes, RTG, ITV, and Gates, and maintain high standards of performance (KPIs).I was leading 3 Vessel and 1 Yard Dispatchers during operations, I was responsible of coordinate with the Chief Officer of each Vessel arrived to Callao (From Europe and North America mostly) and guarantee them, the successful execution of the plan agreed.Responsible of direct communication and negotiation with Shipping Lines, planners abroad in charge of their vessels, managers and superintendent. Customer management of Key Partners. Control of containers movements and guarantee a proper delivery. Show less Monitor terminal operations. Control of crane work list plan, Guarantee high levels of productivity and performance. Control of KPIS: Efficiency in uses of fuel, energy and MPH (Moves per hour), leadtime, Service level, etc. Distribution of resources: ITV (Internal vehicle transfer), Gantry cranes and RTG (Yard cranes). Control of an extensive working group: 4 QC´s, 15 RTG´s, more than 40 people during operations. Good communications skills from operations staff with the superintendent and managers. Show less
Operations Planner
Jan 2014 - Jan 2016Vessel & Yard Terminal Dispatcher
Jan 2013 - Jan 2014Data Setup Coordinator
Jan 2012 - Jan 2013

Samsung Electronics
May 2016 - Sept 2017SCM IM DivisionImprovement of KPIs and guarantee a lean logistic operation. In charge of coordination with factories abroad (China, Vietnam, Korea and Hong Kong). Request the purchase and production of mobiles according to my customer requirements. Responsible to deliver the goods to their warehouse (DDP) From factory to Distribution Center.I was the SCM in charge of a key account “América Móvil- Claro”, one of the biggest telecom operators in the Peruvian market. Responsible of their supply of mobiles in coordination with the KAM. Development of short and long-term strategies. Analysis of prices fluctuations, seasonality. Align deliveries with marketing campaignes, CRM.Analysis of Sell In, and Sell Out (Final user) correlation caring of indicators such as WOS (Week of Sales). Apply back up plan when unexpected situations happed like shortage of materials, increase of prices on raw materials, of logistics issues. Planning of supply for campaigns and inventory control. Show less

Unique Telecomunicaciones
Feb 2018 - Jul 2018Project Planning Manager (Temporary)Development of projects, events and giving support to the commercial management and my teamwork. Highlight the value that our company can give to the customers and management of key factors such us: Sucessfull-fee, costs-optimization, CRM, costs analysis, care of key accounts.Planning and execution of process for CDTI (Governamental institution) financiation with a development of Machine Learning project (IA). Direct communication and coordination with CSIC (Cientific institution of Barcelona). Support to the marketing planning and organization of our company in worldwide forus like: Mobile World Congress and the 4YFN 2018 in Barcelona. Show less

APM Terminals
Feb 2019 - Jul 2023Supervise Planning. Implementing procedures of optimization.Direct coordination with Shipping Lines, freight forwarders, agents and warehouses.Monitoring deadlines and scheduling of vessels & Berthing plan managementIn charge of development: Planners (Vessel and Yard), Dispatchers, VBS, CoordinatorsResolution of critical processes (Operations and planning)
Container Shift Manager
Mar 2021 - Jul 2023Senior Planner
Feb 2019 - Feb 2021

Contecon Guayaquil
Jul 2023 - nowOperations Superintendent
Licenses & Certifications

Advanced English level
Idiomas Católica (PUCP)Jan 2011
Cálculo de capacidad de contenedores en Terminal Portuaria
Autoridad Portuaria Nacional - PerúFeb 2021
Honors & Awards
- Awarded to Frank Bernal MelgarMPH Record DPW Callao 2015 Movements per hour during a working day. It was a team work success during the terminal operations in Callao. Movements implies a success cycle of discharge and loading of containers with efficiency of resources, timing and a high synchronize team work leaded by each area. In my case. At that time, I was leading Vessel dispatchers and working together with the Supervisors in charge.
Volunteer Experience
Support Worker
Issued by TECHO on Sept 2017
Associated with Frank Bernal Melgar
Languages
- frFrench
- spSpanish
- enEnglish
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