Wayne Soares, MBA, PMP, CM

Experience

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  Bennett, Coleman and Co. Ltd. (Times Group)

  Aug 2008 - Jul 2010

  Achieved 50%+ higher sales targets with a can do attitude for two years running by employing innovative advertising formats and differentiated pricing during festive seasonsProvided creative marketing solutions by targeting key accounts (agencies) and provided meaningful customer service to facilitate increase in orders and salesMade extensive market visits for the brand to carry out market analysis and further understand the selling process, shelving patterns, competitive activity and optimize retail positioning Show less

  • Sales And Marketing Specialist

    Apr 2010 - Jul 2010

  • Sales and Marketing Executive

    Aug 2008 - Mar 2010
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  Toyota Motor Corporation

  May 2011 - May 2011

  Marketing Intern

  Analyzed service usage of Toyota customers with a competitive analysis in the Ugandan Automobile marketAnalyzed the service customer retention rate and formulated proposition to increase retentionTheoretical understanding of the Logistics and Supply Chain Management Systems at ToyotaConducted an immersion study project with regard to the cultural aspects of Uganda

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  Essar Telecom Kenya (YU)

  Jun 2011 - Jun 2011

  Marketing Intern

  Comprehensive study of brand "yuMobile". Brand visibility study of yuMobile in order to understand market dynamics and competitive brandsConducted an immersion study with respect to the cultural aspects of Kenya

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  Mindshare

  May 2012 - Jul 2014

  Media Planning Executive

  Recruited for the Mindshare agency (The premiere GroupM agency and winner of multiple "Agency of the year" awards)Consistently strategized and planned media effectively which kept Star Plus of the Star TV Network, the No. 1 General Entertainment ChannelDeveloped media plans and presentations for clients in combination with more senior staffMaintained day to day relationship with clients, channel media partners, publicationsMonitored status and managed projects to ensure on time completion of plans and portfoliosAssisted with and overseen media administrative duties including campaign set-up and maintenance Show less

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  M/SIX

  Aug 2014 - May 2015

  Media Planning Manager

  Promoted within the GroupM Agency and switched internal teams to be a Media planner with the m/Six agency (the newest GroupM agency)Strategized and planned media effectively on brands like Burger King, SAB TV, Abbott among others

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  VVF Group

  Jun 2015 - Sept 2018

  Promoted with added responsibility in Marketing to Associate Marketing ManagerInvolved in the complete marketing activities of Brand JO, the largest brand in the VVF stableResponsible in rolling out the brand guidelines, ensuring consistency across all key platforms for the JO and Mystia brandsResponsible for presenting marketing & promotion plan to distributors, retail partners and ensure proper implementationRegular market analysis of internal as well as competition brandsDirectly involved interaction with internal Research and Development teams in suggesting and creation of new formulations of current and potential products Show less

  • Associate Marketing Manager

    Jun 2016 - Sept 2018

  • Associate Manager, Corporate Communications

    Jun 2015 - Sept 2018
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  Allied Blenders & Distillers Pvt. Ltd.

  Sept 2018 - Feb 2020

  Brand Manager, Marketing

  Managed brand portfolios at both the mass market and premium segmentsPlayed a key role in the annual strategic marketing plans for brands to drive product awareness, volume, revenue and profitability through integrated communication and tactical programsWorked on ways to achieve brand financial targets by supporting and delivering on all lines of P/LManaged effective, uniform and consistent brand communication across numerous consumer touch points through the effective use of ATL and BTLAnalyzed brand track studies, industry and competition market data to check the health of the brand vis-à-vis competition and take necessary action to make the brand stronger.Partnered with internal and external stakeholders’ viz. Sales Staff, Trade Marketing Teams, Packaging / Media / Creative / Research agencies, for briefings and timely implementation of all marketing programs. Show less

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  CIBC Mellon

  Jun 2020 - Jan 2022

  Provide professional client service, account oversight and risk management to an assigned group of institutional clients / investment managers.Research and resolve client and investment manager inquiries within service standardsTake appropriate action to ensure timely market settlement of all cash and securities transactions Maintain effective working relationships with clients, investment managers to resolve queries

  • Senior Specialist, Custody Services

    Aug 2021 - Jan 2022

  • Specialist, Custody Services

    Jun 2020 - Jul 2021
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  Bell

  Jan 2022 - now

  • Product and Solutions Marketing Specialist

    Oct 2022 - now

  • Partner Marketing Manager

    Jan 2022 - Dec 2022