Barbara Pavani

Experience

• 

  Allaser

  Feb 2018 - Apr 2021

  Responsible for developing the digital marketing area, planning and executing events, creating paid media campaigns, social media, inbound marketing and internal marketing. Customer service, focus on sales of healthcare courses, organization of events and online classes. Social media management, creation of inbound marketing and customer retention strategies.

  • Marketing Analyst

    Mar 2020 - Apr 2021

  • Executive administrative assistant

    Feb 2018 - Mar 2020
• 

  Alert Brasil

  Apr 2021 - Aug 2021

  Marketing Analyst

  Member of the commercial team, responsible for developing actions to acquire new customers, developing strategies focused on SEO performance. Support to the HR team in creating internal marketing actions.

• 

  Grupo Ambplan

  May 2021 - Sept 2021

  Content Marketing Analyst

  Member of the marketing team, responsible for developing rich content and materials. Blog management with a focus on SEO performance.

• 

  Agência 110

  Aug 2021 - Aug 2023

  Inbound Marketing Analyst

  Member of the inbound marketing team, creating inbound strategies for different niches. Development of email and SMS cadences. Creation of landing pages, rich materials and emails with support from the design team. Creation and presentation of reports to clients. Creation of customer enchantment and retention strategies. Blog management with a focus on SEO performance.

• 

  ASB Marketing Brasil

  Sept 2021 - Nov 2021

  Account Manager

  Project management, service to national and international premium clients, task and demand management. Leadership of a team of 6 people. Creating customer success strategies. Development of outbound marketing actions.

• 

  Grana Capital

  Dec 2021 - Jul 2022

  Inbound Marketing Analyst

  Responsible for inbound marketing and content creation. Contact with investors and create strategies for customer success. Creation of email campaigns, lead qualification, blog management with a focus on SEO performance. Creating notification cadences in applications.

• 

  SendFly

  Sept 2022 - Nov 2022

  Email Marketing Manager

  Management of email marketing strategies for e-commerce and dropshiping. Project management and team of 5 people. Creation of strategies for acquiring new customers and retaining customers. Writing review, graphic pieces and automation.

• 

  Attri

  Jan 2023 - Mar 2023

  Project Manager

  Responsible for the demands and deliveries of a team of 6 people. Management of 3 accounts. Creation of social media strategies. Analysis of team performance and deliveries to customers. Presentation of results and all competent tasks for a coordination position. Blog management with a focus on SEO performance.

• 

  Senhasegura

  May 2023 - Nov 2023

  Inbound Marketing Specialist

  Responsible for the development of the inbound area, lead qualification, supporting the content team, and creating lead engagement strategies.

• 

  Agência Seven7th

  Jan 2024 - now

  Inbound Marketing Specialist

  Responsible for the inbound marketing department at the agency.Off-page SEO consultant, UX/UI specialist, and AI implementation strategist for process optimization.Content creation lead.Managing the inbound scope for clients.Client meetings, implementing inbound activities, creating personas, developing customer journeys, and consulting on defining MQL and SQL opportunities. Blog management with a focus on SEO performance.Niches: automotive, steel industry, ice machines and purifiers, marketing agency. Show less