Iryna Nalyvaiko

Iryna Nalyvaiko

Digital Media Manager

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location of Iryna NalyvaikoNew York City Metropolitan Area

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  • Timeline

  • About me

    Marketing Manager with Expertise in Digital Advertising and Sales Growth

  • Education

    • Academy of Labour and Social Relations

      2000 - 2004
      Marketing
    • Bereznovsky College of Berezne

      1998 - 2000
      Associate's degree Accounting 5
  • Experience

    • UMH group

      Jul 2009 - Jan 2017
      Digital Media Manager

      • Conducted media planning efforts focusing on paid, social, video, and display platforms to optimize campaign results.• Analyzed campaign data to provide recommendations for future flights and processed vendor invoices for timely payments.

    • Grape

      Feb 2017 - Aug 2019
      Digital Media manager

      • Developed and updated reports for clients, measuring performance against goals for digital marketing campaigns• Managed campaign budgets and optimized campaigns on Facebook/Instagram, Google• Sourced creative assets and conducted A/B tests for marketing campaigns• Provided detailed reports on various digital platforms such as AdWords and Google Display Network

    • Subaru and Nissan VIDI

      Sept 2019 - May 2022
      Marketing Manager

      • Managed and optimized social media and Google advertising campaigns, email marketing, branding, and SEO• Analyzed performance metrics to assess campaign effectiveness and implemented improvements for better results.• Coordinated with cross-functional teams, including agencies and content creators, to ensure cohesive marketing strategies.

  • Licenses & Certifications

    • GemiusAudience

      GemiusAudience
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      IE Business School
      Mar 2025
      View certificate certificate
    • Customer Understanding and Digital Marketing Channels

      Unilever
      Aug 2024
      View certificate certificate
    • Digital Channel Planning and E-Commerce Strategy

      Digital Marketing Institute
      Apr 2024
      View certificate certificate
    • Certified Digital Marketing Associate

      Digital Marketing Institute
      Feb 2024
      View certificate certificate