Iryna Nalyvaiko

Experience

• 

  UMH group

  Jul 2009 - Jan 2017

  Digital Media Manager

  • Conducted media planning efforts focusing on paid, social, video, and display platforms to optimize campaign results.• Analyzed campaign data to provide recommendations for future flights and processed vendor invoices for timely payments.

• 

  Grape

  Feb 2017 - Aug 2019

  Digital Media manager

  • Developed and updated reports for clients, measuring performance against goals for digital marketing campaigns• Managed campaign budgets and optimized campaigns on Facebook/Instagram, Google• Sourced creative assets and conducted A/B tests for marketing campaigns• Provided detailed reports on various digital platforms such as AdWords and Google Display Network

• 

  Subaru and Nissan VIDI

  Sept 2019 - May 2022

  Marketing Manager

  • Managed and optimized social media and Google advertising campaigns, email marketing, branding, and SEO• Analyzed performance metrics to assess campaign effectiveness and implemented improvements for better results.• Coordinated with cross-functional teams, including agencies and content creators, to ensure cohesive marketing strategies.