Sarah Priestman

Experience

• 

  Vodafone

  Nov 2005 - Mar 2013

  • Pay as you go Base Management Planning Mgr

    Feb 2011 - Mar 2013

  • Customer Analytics Manager

    Feb 2010 - Feb 2011

  • Senior CRM analyst

    Nov 2005 - Feb 2010
• 

  Vodafone Ireland

  Mar 2013 - now

  • Leading a team of 6 CVM specialists with range of expertise • Manage Cherry Points, and Cherry strategy refresh, one of the largest loyalty programmes in Ireland that generates high perceived value within the Pay as you go market and provides an integrated differentiated customer experience which has delivered extremely successful results to date, delivering both churn and NPS targets. • Develop and implement robust contact strategies on a multi-channel basis that incorporate lifecycle management. These value creating activities have driven product uptake, engagement, reduced customer churn and improve NPS. • BTL marketing – Managing real time BSMS campaigns to the pay as you go base, driving top up and revenue uplift, retention, and customer engagement. Constantly refreshing and improving campaigns to ensure the optimum results. • Manage team to deliver targeted retention strategies across all segments, including pay as you go, Billpay consumer and enterprise, Fixed Consumer and enterprise. Delivering budget churn targets in all segment. Monitoring competitor and Vodafone performance and driving creation and delivery to channel of new/updated offers.• Drive proactive pre to post migration campaigns through multi-channel approach. Reducing both pay as you go churn and increasing ARPU. • Manage upgrade eligibility rules for Consumer bill pay and Soho segments, and ensure proactive upgrades budget achieved and not exceeded• Evolve billpay and fixed thank you programme in order to reward customers, increase NPS and loyalty in billpay and fixed bases. • Channel management Planning and managing campaign capacity for sales channels with over 300 FTE. Show less

  • CVM Senior Manager – Mobile and loyalty

    Apr 2021 - now

  • Consumer CVM Senior Manager

    Apr 2015 - Apr 2021

  • Retention and Loyalty Senior Manager

    Mar 2013 - Apr 2015