Experience

• 

  Ficci research and analysis centre

  Jun 2015 - Jun 2015

  Intern

  Lab training in Instrumentation, Wet Chemistry and Microbiology.

• 

  Highfields tea factory, coonoor, nilgiris, tamil nadu

  Jun 2016 - Jul 2016

  Intern
• 

  Bayer

  Apr 2019 - Jun 2019

  Summer intern

  ·Implementing and monitoring Pre-sales promotional activities of Arize hybrid seed, specifically Arize AZ 6633ST.·Collecting and analyzing farmers' preferences of seed variety.·Validate the influencers in customers’ buying behavior.·Interacting with the retailers and distributors to understand the commercial acumen of business.

• 

  Namdhari seeds private limited (nspl)

  Oct 2019 - Oct 2019

  Winter intern

  Understand and map the process flow for farm produce from inbound to outbound of pack house.Analyse and identify the gaps in the whole process of movement of articles in the pack house (retail).Find the impact of cost of various gaps and suggest ways to mitigate the gaps.

• 

  Coromandel international limited

  Sept 2020 - now

  Designed, Implemented, and Tracking strategies related to building brand awareness and creating salience for the brand.Synchronized BTL with Digital activities to enhance the customer engagement.Ran 30+ successful paid Social Media campaigns.Managed 1000+ farmers' WhatsApp groups with 1 Lakh+ farmers.Created in-house capability to develop good quality creative content, including Farmer Testimonials.Teamed up to plan content, architecture, look & feel of the corporate website & app, and execute their development.Evaluated reach and impact of digital campaigns to identify opportunities and leverage the same later on.Vendor Management: Identifying, negotiating, onboarding, and reviewing the services of creative, printing, and digital marketing agencies.Reviewing budget vs. expense. Show less

  • Manager

    Jul 2023 - now

  • Deputy Manager

    Sept 2020 - Aug 2023