Cornelia Kennedy

Experience

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  RADIO-DIFFUSION ET TELEVISION MSA-TV DU GROUPE AFRICAN HEALTH MODEL ORGANISATION MODELE SANTE AFRICA

  Jan 2008 - Jan 2014

  Senior Creative
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  Red Giant Media Agency

  Jan 2014 - now

  In my role, I spearhead a diverse array of corporate events and Below-The-Line (BTL) marketing initiatives, each meticulously designed to meet our organizational objectives and engage our audience at a personal level. I've successfully orchestrated conferences, trade shows, corporate retreats, and team-building events, enhancing internal collaboration and showcasing our latest innovations. My responsibilities include leading executive meetings and AGMs to steer strategic decisions, while also celebrating our achievements through award ceremonies and corporate anniversaries. I've championed charity events, promoting corporate social responsibility, and facilitated industry networking, workshops, and training sessions for skill development.In parallel, my expertise extends to executing dynamic roadshows, interactive expo booths, and immersive brand activations that provide hands-on product experiences. I've employed guerrilla marketing to create memorable public encounters and utilized direct mail for personalized consumer outreach. My strategies encompass promotional merchandising, in-store demonstrations, and crafting exclusive pop-up store experiences, alongside running targeted social media contests and customer loyalty programs to extend our brand's reach. By leveraging mobile marketing, custom branded experiences with VR/AR technology, and influencer collaborations, I've played a pivotal role in building brand loyalty and fostering meaningful connections, thereby driving our business growth and enhancing stakeholder relationships in a significant way. Show less

  • Managing Director

    Jan 2015 - now

  • Director

    Jan 2014 - now