Brad Drennan

Experience

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  Sears Stores

  Sept 2004 - Sept 2006

  Sales Lead & Stock Manager

  - Promoted from Stock Manager in shoe department to Sales Lead of tool department.- Responsible for maintaining stock levels of floor and back-stock. - Trained new employees on sales processes. - Held highest secret shopper rating in department.

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  Original Penguin

  Sept 2006 - Apr 2011

  Associate Manager

  • Trained and managed a sales team to achieve 10%+ growth year-over-year.• Lead sales team in building clientele and improving customer service relations.• Implemented bi-weekly inventory processes that increased efficiency.• Received awards from company’s president for success in sales and management. • Managed quarterly in-store events and parties to increase store traffic.

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  Lululemon

  Oct 2007 - Jan 2008

  Educator (seasonal)

  • Understood and taught clients about the features and benefits of technical fabrics. • Lived and promoted the Lululemon manifesto- living a healthy, active, and happy lifestyle.

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  Jamison Services, Inc.

  Apr 2010 - Nov 2011

  Assistant Property Manager

  - Managed capital improvement projects to update and improved visual appeal of portfolio to increase occupancy rate ranging in value from $5,000 to $125,000.- Established a rapport with key vendors and obtained competitive bids for all services performed.- Efficiently managed a team of seven engineers to maintain facility and general upkeep.- Built strong interpersonal relationships with tenants.- Strategically and tactfully plan and execute all tenant improvement projects for new and existing tenants, ranging in budget from $300 to $20,000. Show less

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  The Bruery & Offshoot Beer Co.

  Aug 2011 - Oct 2013

  Tasting Room Supervisor

  • Sourced necessary vendors and managed monthly club member events in Tasting Room.• Maintained the highest customer service satisfaction possible.• Facilitated a high customer turnover in a fast-paced environment.

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  Rudy Project North America

  Nov 2011 - Aug 2013

  Account Manager

  • Expanded sales significantly from $750K to $1.1MM per year with almost no travel expenses. • Utilized data, metrics, and trends to come in under the proposed $25K budget.• Introduced “Team Nights” that generated north of $2K in gross profit. • Increased the dealer network by 22% to more than 550 active stores.

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  BMC

  Sept 2013 - Jan 2016

  Regional Sales Manager

  • Negotiated pre-season fill-in orders and expanded the territory by 25%. • Increased the total dealer base from 35 to 50 locations. • Offered sales support fort the Eastern U.S. dealers which captured $7.5MM of business. • Handled the warranty process for inside and outside sales territory.

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  Rapid Appraisal Management System

  Feb 2016 - Aug 2016

  Operations Manager / Key Account Manager

  • Formed a strong relationship with the largest portfolio client that resulted in increased business. • Accomplished quick turnaround time on all orders. • Grew portfolio billings by 5% through successful client acquisition.

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  Sunrun

  Jul 2016 - Feb 2018

  Sales Consultant / Project Manager

  • Crafted a quote for the client and subsequently revised the pricing to work within the budget of the client while still protecting and maintaining margin. • Negotiated various deal points associated with each contract.• Selected as a Project Lead throughout the life cycle of the process from initial contact through installation. Served as the main point of contact between customers, designers, technicians, and installation crews. • Lauded for being a significant contribution to the 2016 record sales year of $7.71MM. Additionally, nominated for the 2016 Consumer Obsessed Award. Show less

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  Uncharted Supply Company

  Feb 2018 - Dec 2019

  Marketing Manager / Customer Experience

  • Spearheaded the development and launch of new product initiatives, overseeing the process through the entire life cycle of the project. • Built and implemented new product go-to-market strategies for launch and growth.• Achieved and maintained a sub 24-hour customer support response time. • Recognized as a key contributor to the increase of profit margin by 30%.

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  Backcountry

  Mar 2020 - Apr 2020

  Associate Brand Manager, MDF

  • Supported in executing the annual MDF program plan through vendor management, campaign planning, creative management and reporting• Assisted in product go-to-market strategy for vendors within backcountry.com e-commerce space• Worked with vendors to understand strategic needs and created meaningful customer-facing campaigns that expressed vendor brand objectives

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  Backcountry

  Aug 2020 - Sept 2022

  • Work cross-functionally with customer research, merchandising, PR, engineering, and creative teams to deliver on marketing campaigns• Oversee all brand partnership marketing strategies, including the 2022 launch of 5-time Olympian, Shaun White’s Whitespace brand• Manage multiple projects at different stages, aligning with key stakeholders to ensure campaign success and deliver on KPIs• Monitor campaign data and develop strategies for success

  • Integrated Marketing Program Manager

    Mar 2021 - Sept 2022

  • Associate Brand Manager, Integrated Marketing

    Aug 2020 - Mar 2021
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  SIGNA Sports United

  Sept 2022 - Oct 2023

  Email & Digital Marketing Manager

  • Develop from the ground-up, end-to-end lifecycle marketing journeys and email campaigns including welcome flows, post-purchase retention and win-back initiatives• Manage customer list segmentation strategies to provide tailored a customer experience and maximize retention and LTV• Summarize and report on data to C-suite pertaining to list growth, retention rates, churn, and customer LTV• Collaborate regularly with internal stakeholders and brand managers to identify marketing and commercial goals and execute campaigns to support • Optimize full suite of marketing automation tools including Klaviyo ESP Show less

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  Wahoo Fitness

  Jan 2024 - now

  Sr Email Marketing Specialist