Scott Noble

Experience

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  GE Americom

  Oct 2000 - May 2001

  Legal & Regulatory Affairs

  Responsible for redesigning and managing the global regulatory Intranet site.

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  OT Africa Line

  May 2001 - Dec 2003

  Marketing Executive

  Managed all ATL and BTL marketing communications including the creation, design and content management of the company's first website and development of the Intranet site.

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  Singapore Airlines

  Oct 2004 - Oct 2007

  Responsible for AU A380 launch campaigns, online sales and trade initiatives in regional territories.- Executed new customer and loyalty campaigns through online media including integrated campaigns, eDM, SEM, display and affiliate marketing- Worked with regional travel agents to initiate communications plans to increase revenue- Regional compliance and localisation of Head Office marketing communications - Regional budgets, planning and forecasting Primarily responsible for e-commerce and digital marketing for New Zealand.- NZ lead for the implementation of the new website, drove online ticket sales and promotions- Managed NZ loyalty marketing, developed and executed acquisition and retention strategies- Analysis and presentation of campaign revenue, sales and competitor information

  • Regional Marketing Manager

    Oct 2006 - Oct 2007

  • Marketing Executive

    Oct 2004 - Oct 2006
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  American Express

  Nov 2007 - Apr 2009

  Senior Assistant Marketing Manager

  Devised tactical plans which shifted traditional B2B acquisition and loyalty campaigns to digital.- Redesigned the layout and IA of the Australian website with rollout to Asia/Pacific markets- Enhanced the online prospect and customer journey/experience by implementing Eloqua- End to end paid media tactical campaign creation and management- Developed BTL strategies and communications plans for both acquisition and loyalty- Managed substantial A&P budgets (including forecasting) and campaign analysis Show less

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  Laureate International Universities

  Apr 2009 - Aug 2012

  This position focused on digital marketing and brand development for Blue Mountains International Hotel Management School, devising channel strategies and activating digital campaigns in key markets to drive qualified leads.- Briefed, planned and partnered with an agency to create a new website (devised the information architecture, site map, content, wireframes and conducted UAT).- Demand generation and targeted marketing programs- Digital channel management including paid media, display, SEO and social Show less

  • Marketing Manager

    Sept 2009 - Aug 2012

  • Digital Marketing Manager

    Apr 2009 - Aug 2009
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  Glion Institute of Higher Education

  Sept 2012 - Jul 2017

  GIHE was part of Laureate International Universities and I was fortunate to be promoted and transferred to Switzerland. Reporting to the CEO, member of the senior leadership team, I was responsible for achieving commercial objectives by expanding digital capability and launching Customer Experience (CX) projects.- CX: Championing the voice of the customer with the creation of a holistic experience program.- Service design: For in-person and on-site channels at early lifecycle stages.- Digital transformation: Led the process to enable prospects to be part of a community throughout their nurturing, on-boarding and on-campus journey. Show less I was actively involved in developing the design system, brand architecture and a new position that resonated with audiences across the globe. - Digital strategy: Devised a brand and design strategy with digital integration across all touch points.- Responsive websites and landing pages: Business lead for the new website development project devising the IA, site map and proactively contributing to wireframes, prototypes, user testing and UAT.- Product management: Nurturing/conversion service design for new campuses and programmes.- Impact: Implemented tracking capabilities to monitor ROI, measure effectiveness and budget control.- Partnerships: Grew strong relationships with digital and brand agencies to provide strategic direction and creative assets. Show less

  • Global Marketing Director

    Oct 2015 - Jul 2017

  • Senior Marketing Manager

    Sept 2012 - Sept 2015
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  Australian Institute of Music

  Aug 2017 - Dec 2017

  Consultant

  A 12 month sabbatical that included Australia, New Zealand, Europe and Canada. In Sydney I offered to support the Australian Institute of Music (not-for-profit university). I worked directly with the CEO and Sales & Marketing Director on UX and developing digital experiences for customers and partners.- User research: Developed personas, user scenarios and stories to set context for the website brief and design agency.- Site map: Created the information architecture and site map for the new website.- Agency partnerships: Worked with designers and developers on wireframes, managed stakeholder feedback loops.- User tests: User testing of the prototype including testing scripting, scenario and structuring actionable user insights.- UX copy: Briefed and worked with a copywriter on copy, microcopy and CTAs.- Digital: Activated digital channels including the creation of landing pages and marketing automation implementation.I then went to Canada and successfully completed ski instructor and improvement courses. Show less

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  The Emirates Academy of Hospitality Management

  Jul 2018 - Dec 2019

  Director of Marketing and Enrolment

  The Emirates Academy is a strategic business unit of Jumeirah Group, owned by investment company Dubai Holding. With AED130b in assets across 10 countries, Dubai Holding has interests in 12 industry sectors including hospitality, media and real estate.- Design system: Created and launched the first phase of a design system to be applied across all physical properties, digital and offline channels in key markets.- User centered design: Introduced processes founded on user research including user interviews, satisfaction surveys and customer focus group results.- Experience architecture: Devised and implemented across all touch points based on user journey maps for each segment.- Campaigns: Designed a data-driven digital strategy and roadmap to build the lead pipeline.- Stakeholder management: Executive Committee member, contributor to the board with P&L responsibility driving gross operating profit and EBITDA. Show less

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  Self-employed

  Feb 2020 - Jan 2022

  UX Designer and Project Manager

  My client was Globeducate, one of the world’s largest and most respected private international K12 school groups providing a premium education experience to over 25,000 students in 50+ schools in Europe, North America and Asia.Working in close collaboration with the CMO and senior leadership in the UK, France and Spain, I managed projects which built user centered digital solutions.- Project management: From concept initiation, through to development, UAT and launch.- User research: Led the approach, development and execution of research projects.- Personas: Created primary and secondary user personas and requirements.- IA: Ran card sort workshops to create the information architecture and site maps.- Design and dev: Partnered with designers and frontend developers on lo-fi wireframes and high-fidelity prototypes and design. - User tests: Formulated tests and design prioritization matrices. Show less

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  Philip Morris International

  Jun 2022 - Sept 2024

  Product Owner

  My role as a Product Owner is driven by my dedication to deliver high-quality user experiences while fostering collaboration between stakeholders, developers and external expertise. - Product Owner for two customer-facing digital platforms and one internal platform, focusing on end-to-end user journeys across all digital touchpoints and interactions.- Worked with a high-performing Scrum team of 8 developers specializing in frontend, backend, brand activation, CRM, and UX/UI to consistently deliver value in each sprint for both external and internal customers.- Collaborated closely with senior and key stakeholders across the business to ensure their needs, goals and overarching strategy were met. Key stakeholders included product portfolio, customer care, communications, external affairs, legal, and brand.- Actively shared insights and learned experiences to promote and expand agile methodologies and Scrum practices while living to the values of commitment, focus, openness, respect and courage.- Certified PSPO 1 and PSPO 2 Show less