
Vishal K.
Summer Trainee

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Skills
Marketing managementDigital marketingFacebook marketingSemLead generationMarketing communicationsAccount managementTwitter marketingOnline marketingMarketingGoogle analyticsSeoAffiliate marketingContent strategySocial media marketingBrand managementGoogle adwordsCrmSmmPinterest marketingMarketing strategyGoogle+Media planningEmail marketingOnline advertisingBusiness developmentTeam managementMarket researchEvent managementMedia salesNew business developmentAdvertisingBrand developmentMarket planningCompetitive analysisMarket analysisIntegrated marketingSalesSuperior client serviceSales managementMobile marketingPublic relationsSocial mediaKey account managementCorporate communicationsWeb analyticsManagementStrategyBloggingFacebookAbout me
I’m, Vishal Kangane, a passionate Online Marketing Consultant. You can also look to me as an entrepreneur, online marketer, blogger, traveler and a cook. With my 7+ years of experience, I managed to develop my technical skills into- Search Engine Optimization, Content Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Affiliate Marketing. Apart from this, I've also been able to groom my managerial skills, leadership skills & entrepreneurial skills. I'm BE Electrical & MBA in Marketing from Pune University. Started my career from Indiamart Intermesh Ltd, then moved to Rank Uno Pvt Ltd & later Bajaj Finance Ltd. Now I'm working as a Co-Founder & Digital Marketing Director at DigiSpread. My passion for Internet Marketing helped me grow in my career. Working with big brands, CXO level people & end consumers helped me understand the Digital Marketing Eco-System as well as a Consumer Behavior over the Internet. Cheers! Vishal
Education

Sinhgad Institute of Management, Pune University
2010 - 2012Master of Business Administration (MBA) Marketing First ClassActivities and Societies: National Level Marketing Competition: MARK and ADZ Completed my Masters in Marketing Management

K K Wagh College of Engineering
2003 - 2009Engineer's Degree Electrical and Electronics Engineering Distinction with first classActivities and Societies: Member of IEEE. BE in Electrical & passed with Distinction. Actively involved in all the extra curricular activities from technical events, sports event to cultural events. Participated in National level & State level technical competitions. Played Cricket & Volleyball for Electrical Dept. Also done Modelling in a Fashion show.
Experience

MediaCom
May 2011 - Jul 2011Summer Trainee-Name of Company: Mediacom Communications Pvt. Ltd. Mumbai-Project Title: To measure effectiveness of Marketing Communication of toothpaste Category (FMCG) through channel partner responses & customer responses in tier 1, 2 & 3 cities.-Project Objective: 1. To understand the concept & importance of Channel Marketing.2. To decide on Marketing Communication required at different levels of distribution chain.3. To measure effectiveness of Marketing Communication based on sales pattern of toothpastes.4. To study ATL & BTL activities & measure their effectiveness based on sales pattern of toothpastes.-Key Learning’s: 1. Significance of Channel Marketing in distribution chain.2. Applications of different Marketing Communication Tools & their effectiveness.3. Understanding the varied need of communication at each stage of distribution chain. Show less

IndiaMART InterMESH Limited
May 2012 - Jan 2014Asst. Manager- Client ServicingProfile: Create enhanced value to and from the existing clientele through servicing & account management by rendering best Internet marketing services. Be the face of Indiamart Intermesh Ltd. in ATL & BTL activities & enhance brand reach.Functions: -Understand client’s business & domain challenges & provide strategic creative direction for their website marketing needs to emerge as a brand-Looking after client’s ATL activities to build brand & to generate more business leads through internet marketing-Carry out SEO on page as well SEO off page activities for clients-Client website maintenance: Content updating, product/ service updating-Website service/ product mapping into relevant categories-Classified postings-Client servicing to ensure retention & revenue optimization per client-Be the main point of contact for clients & maintain effective coordination with production, promotion departments & clients to ensure timely & effective delivery.-Carry out BTL Marketing activities for Indiamart Intermesh Ltd. along with promotion team to enhance Brand reach. Show less

RankUno Interactive Technologies
Feb 2014 - Dec 2014SEO Analyst- Handling On-page and Off-page SEO activities of clients- Taking care of Social Media Marketing activities of clients- Content strategy formulation- Link building strategy formulation and its implementation- Organic Social Media Marketing to build social signals and to acquire social links- Blog writing and its promotion through SMM- Forum submissions- Identify blogs on subjects relevant to client business for participation and commenting on aspects related to client interest- Submission to Article Directories, Social Content websites and Document Sharing Websites- Guest posting- Identify one way link opportunity on high quality industry websites.- Conducting promotional campaigns on Social Media like Facebook, Twitter, LinkedIn, YouTube as well as managing the fan page- Evaluate effectiveness of all online marketing programs, draw conclusions and develop recommendations based on results obtained from various tools like MOZ, Rankwatch, Search Metrics, Screaming Frog, Alexa, Google Analytics etc. Show less

Bajaj Finserv
Oct 2015 - Apr 2017Digital Marketing Manager- Build Bajaj Finance Ltd. brand through organic marketing activities by optimizing company's digital assets and leveraging the external ecosystem of World Wide Web (i.e. Digital Marketing activities)- Manage entire digital assets of the Bajaj Finance Ltd. company- Website, Blog, Social handles- Optimize digital assets in terms of Information Architecture, Content, On-page SEO etc. in order to improve user experience and search performance- Content development for digital assets keeping in mind product features and consumer interest - Devising Digital Marketing strategies to drive digital assets on World Wide Web in order to build a brand, drive visibility and generate business- Execution of Digital Marketing strategies and measuring its performance against industry standards and set targets by leveraging tools like Google Analytics, CrazyEgg, MOZ, SEMRush etc.- Drive and coordinate internal Bajaj Finance's team of content writers, developers, social media, business team etc. in order to drive brand and business online- Drive and coordinate external Agency partner team in order to drive business and brand online- Run special promos such as flash sale, RTM (Real Time Marketing) on a periodic basis to build brand and business online- Practice and implement latest trends in Digital Marketing (SEO, SMM, SEM, Google Analytics, Paid Marketing) in order to build brand and business online- Carry SEO activities for Branded and Non-branded product keywords in order to improve rankings in SERP, to drive organic and referral traffic- Run text and display paid campaigns on Google, GDN, CDN, and Facebook in order to drive traffic, content engagement, and business- Work on annual business plans using data based forecasting model- Work on Digital Marketing budget planning and allocating funds to online marketing campaigns Show less

VMavericks
May 2017 - nowFounder- Manage entire Digital Marketing operations of VMavericks as well as its clients- Business strategy formulation, business planning and execution of the business plans- Managing company's balance sheet, finances, resource planning, budget allocation etc.- Leading and managing in-house Content team, Digital Marketing team, HR and admin- Running lead generation and affiliate marketing campaigns for in-house Business Development team- Execute client's promotional activities: SEO, Facebook Marketing, Content Writing, Content Marketing, SMM, SEM etc. Show less

QuizTarget Technology Solutions LLP
Dec 2022 - nowCo-FounderWe focus on helping businesses and marketers turn their websites into lead-generation machines using QuizTarget.Being a Co-Founder and CMO of QuizTarget, my job is to strategies, plan and execute digital marketing campaigns to promote QuizTarget lead generation products.It involves carrying out SEO, Affiliate Marketing, Email Marketing, and Paid Marketing campaigns. It also involves being part of the product development team and helping them in coming up with new lead generation features that will enable our customers to generate high-quality leads using QuizTarget products. Show less

QuizTarget Technology Solutions LLP
-Co-Founder
Licenses & Certifications

Google Analytics
Google
Languages
- enEnglish
- hiHindi
- maMarathi
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