Nicolas Penayo

Experience

• 

  Nielsen

  Jan 2016 - Apr 2016

  Technical Analyst, Custom Solutions Team.
• 

  Cordial Compañía Financiera S.A.

  Apr 2016 - Jan 2018

  Incorporated as responsible of Loans Product Strategy. • Planning and Management of the Loans Commercial Campaign Budget. (100.000 us Dollars).• Project Management and performance evaluation in the implementation of digital marketing channel.• Design of model of profitability adjusted to risk, used to define the Pricing Strategy for the different client’s segments. • Diagnosis and implementation of improvements in the process of reception and resolution of claims in Customer Experience Sector. Show less

  • Marketing Analyst

    Mar 2017 - Jan 2018

  • Young Protagonists Trainee Program

    Apr 2016 - Mar 2017
• 

  Roche

  Feb 2018 - now

  Assessment and development of strategies to maximize drug reimbursement and patient access to innovative therapies. • Elaboration and presentation of pharmacoeconomic models (Drugs Budget Impact Estimation and Cost-Effectiveness Evaluations), based on clinical and observational evidence, to leaders within the Health Care Funding system.• Co-design and presentation of alternative funding strategies for reimbursement of innovative therapies in the Argentinian Public Health System to Key stakeholders.• Responsible for the epidemiological estimates and commercial potential assessment of each drug, according to the pathology.• Development of commercial and access solutions to maximize the reimbursement of medicines to patients in the different health care funding segments. • Design and implementation of the Access Strategy of both launching and mature products. Show less

  • Market Development & Operations Manager

    Aug 2021 - now

  • Value Proposition Manager

    Nov 2020 - Aug 2021

  • HEOR & Access Planning Manager

    Mar 2020 - Oct 2020

  • Value Proposition Specialist

    Nov 2019 - Mar 2020

  • HEOR & Access Planning Analyst

    Feb 2018 - Nov 2019