Makayla Klug

Experience

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  Nordstrom

  Aug 2017 - May 2018

  Fashion Intern
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  Institution of Hand and Microsurgery

  Dec 2018 - Aug 2019

  Front Desk Receptionist
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  Ulta Beauty

  Dec 2019 - Oct 2020

  Sales Floor Associate

  - Provided exceptional customer service, offering personalized makeuprecommendations and facilitating sales to ensure customer satisfaction.- Assisted with in-store marketing and displays, aligning with corporate guidelinesto enhance visual merchandising and promote product visibility.

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  Aflac

  May 2022 - Apr 2023

  Sales Intern

  - Initiated new business opportunities through strategic networking, referrals, andoutreach efforts, engaging decision-makers to evaluate and adopt optimal voluntarybenefits programs.- Communicated Aflac’s value proposition and benefit packages to clients,facilitating enrollments and cultivating enduring client relationships.

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  Fast Forward

  Oct 2022 - now

  - Executed content strategy, budget, content creation, influencer partnerships,digital community management, and analytic reporting, resulting in over 530%growth in digital audience.- Led the design and implementation of marketing automation systems, resulting inthe acquisition of large-scale sponsorships.- Planned and executed content marketing initiatives, including sales decks andproposals for sponsorships up to $350,000.- Created content marketing campaigns across various channels, including emailmarketing, web performance, and SEO, resulting in over 800 million marketing impressions annually and multiple sold-out events. Show less -Supported sales and marketing functions, driving revenue growth and expansionby collaborating with the marketing team.- Coordinated lead generation campaigns to bolster the sales pipeline, optimizingaudience acquisition strategies and executing targeted email campaigns.- Provided on-site support at major events like the San Diego Bay Wine & FoodFestival and SommCon, ensuring seamless execution and customer satisfaction.- Maintained detailed sales reports, analyzed performance metrics, and assistedwith administrative tasks to streamline operations and support sales efforts. Show less - Assisted the marketing manager in preparations for major events like the SanDiego Bay Wine and Food Festival and SommCon, contributing to event success andbrand promotion.- Designed and executed engaging email campaigns, reaching thousands ofrecipients and driving event awareness and attendance.- Developed captivating social media content, including posts, stories, and reels, topromote upcoming festivals and events, enhancing brand visibility and engagement.- Identified and collaborated with influential personalities, managing influencerengagement, negotiating contracts, and securing brand deals to expand event reachand impact. Show less

  • Sales Marketing Coordinator

    Mar 2024 - now

  • Sales Marketing Assistant Coordinator

    May 2023 - Mar 2024

  • Marketing Intern

    Oct 2022 - May 2023
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  PitchBox Media

  Jan 2023 - May 2023

  Sales Associate

  - Cultivated and nurtured relationships with brands and PR agencies, fostering trustand enhancing sales opportunities.- Leveraged social media channels to engage with prominent brands directly,ensuring inclusion in themed subscription boxes sent to leading press outlets such asCosmopolitan, Forbes, and USA Today.- Utilized CRM platforms proficiently to identify and qualify high-potential leads,contributing to increased conversion rates and revenue growth.- Collaborated closely with team members to produce insightful trend reports,engaging blog posts, informative brand pages, and compelling social media content,enriching brand presence and audience engagement. Show less