Gloria Smith

Experience

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  KeyBank

  Jan 1999 - Jun 2013

  •Prioritized and coordinated development life cycle including maintaining backlog, analyzing and documenting business requirements, creating test scripts, conducting QA/UA testing, project delivery and ongoing maintenance for over 100 successful implementations. •Developed strategy and executed enhancements, improving online experience, driving online sales, and reducing servicing costs.•Coordinated with cross-functional teams in IT, Product Management, Marketing, Legal, and Compliance meeting project timelines and managing budgets.•Facilitated the development of user stories to meet secured application regulatory requirements while maintaining user experience.•Managed online account origination process and doubled online shopping cart completion rates.•Negotiated vendor contracts and monitored ongoing relationships, ensuring partners met or exceeded service levels.•Monitored and analyzed website analytics such as product and conversion metrics, driving site and process improvements.•Managed outbound transactional email and implemented smart marketing within email program to increase client acquisition.•Partnered with vendors and Marketing in ongoing optimization of paid search and display campaigns. •Conducted competitor reviews, industry research, usability sessions, SME interviews and client surveys in the development of business requirements•Partnered with IT project manager and stakeholders to identify critical dates for requirements, testing schedules and implementations in order to meet project timelines. Show less •Managed online product development in multiple capacities including analysis/prioritization, business requirements, QA testing, and implementation with experience in agile and waterfall project management.•Successfully implemented multiple projects to produce revenue and improve client experience while managing expenses.•Developed copy for marketing materials, brochures and internal communications.•Coordinated with IT, contact centers and third party providers to resolve online banking issues and facilitate changes.•Successfully implemented merger/acquisition and related online conversion of acquired clients. Performed gap analysis between services and identified conversion plan to minimize client impact. Show less

  • Digital Product Owner

    Jan 2005 - Jun 2013

  • Online Banking Product Manager

    Jan 1999 - Jan 2005
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  Brookfield Properties

  Dec 2013 - now

  •Design, build and deliver robust Tableau, SAP Business Objects, and other BI solutions in support of business and corporate performance goals.•Monitor BI analytics and feedback, improving engagement through training, issue resolution, and system enhancements.•Analyze and transform complex business needs into functional and technical requirements, consolidating multiple data sources, and delivering efficient and effective BI solutions.•Collaborate with cross functional teams utilizing agile, waterfall, and rapid application development methodologies. Show less

  • Data Visualization and Analytics Manager

    Jan 2023 - now

  • Data Visualization and Analytics Lead

    Apr 2020 - now

  • BI Data Analyst/Lead

    Dec 2013 - Mar 2020