Preston Dube

Experience

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  Self-Employed

  Jan 2013 - Apr 2020

  English Language Trainer

  - Using customer needs and goals to develop, lessons and training plans- Analyzing learning progression to coordinate training strategies and activities- Negotiate and develop specific corporate packages with HR partners on-site - Provision of a productive and effective training environment- Experience with TOEFL and TOEIC exam preparation

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  DCI Digital Career Institute GmbH

  Apr 2020 - Feb 2022

  Digital Marketing Student

  - Completing a one-year-full-time training focusing on Social Media Marketing, SEO/SEM Marketing, E-Mail Marketing, and PR- Supporting WP Event Manager with all their online marketing activity including SEO, SEA, Social Media and all metric analyses- Creating content for landing pages, social media, and email marketing- Tutoring and supporting other students on the course

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  WP Event Manager

  Aug 2020 - Feb 2022

  Online Marketing Consultant

  - Optimizing and boosting social media presence (Paid and Organic) to increase brand awareness and drive traffic from social channels to the website - Developing product-specific Google Ads that drove conversions - Maintaining KPI and Key Metrics spreadsheet using data collected from Google Analytics and Google Search Console- Proposing and implementing paid and organic marketing strategies- Developing content for social media and blog posts

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  Communardo Products

  Feb 2022 - Dec 2022

  Marketing Specialist

  As a Marketing Specialist at Communardo Products GmbH, I was responsible for all marketing activities for 3 products, within a total of 16 products. I played a key role in developing and implementing go-to-marketing strategies and brand communication for product launches and feature updates. My responsibilities included supporting the product team with competitor, market, and trend analysis to optimize product strategy. I organized and participated in industry events and conferences, both virtual and in-person, to increase brand awareness and lead acquisition. I also built partnerships with other companies for joint marketing activities. Additionally, I analyzed and reported marketing outcomes to increase the efficiency of marketing activities. I managed organic and paid search campaigns in partnership with an external agency and created content, including written, graphics, and video, for the blog and social channels, as well as press releases. My role required cross-functional communication with the product and solution teams and external partners, and I was responsible for website optimization and developing and implementing email marketing campaigns. Show less