Elena Iakina

Experience

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  MiraLab

  Aug 2011 - Sept 2017

  Senior account Manager —> Head of Client relations department

  - Campaign strategy development, setting goals, team coordination, controlling KPI fulfilment;- Onboarding and training new team members;- Interaction with customers and contractors. Maintaining customer loyalty, customer development, presales, upsales;- Negotiations, conflict resolution, customer retention;- Document flow, payment control, accounting, reporting;- Key project management in SEO, contextual advertising, RTB.

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  Your Holiday Homes Ltd.

  Nov 2013 - Nov 2015

  SEO & content management

  - UX design, functional refinement;- SEO optimization;- Interacting with the customer and contractors (developers);- Content managing, copywriting.

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  Improvado

  Sept 2017 - Mar 2020

  Customer Support Manager

  - Acting as the primary point of contact with the customer - Issue Resolution - Managing and mentoring the customer support team; - Tracking and analysing customer feedback and support metrics, implementing strategies for improvement;- Coordinating with analytics and developers teams to resolve client issues and improve overall service delivery;- Upsales

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  Between Exchange

  May 2020 - Feb 2022

  Paid social & programmatic manager

  - Developing and executing paid social and programmatic strategies: Designing and implementing comprehensive strategies for both paid social media (e.g., Facebook, Instagram, LinkedIn, TikTok, Google Ads) and programmatic advertising campaigns (using DSPs like Google DV360, The Trade Desk).- Managing cross-platform campaigns:Setting up and managing campaigns across multiple platforms, including social media networks and programmatic exchanges.- Budget management and media planning:Planning and overseeing the allocation of budgets across paid social and programmatic campaigns, ensuring the efficient use of funds to achieve the highest ROAS.- Client communication and reporting:Delivering detailed reports and presentations that summarize results, including metrics like ROAS, audience engagement, and brand lift. Show less

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  EBAC - Escola Britânica de Artes Criativas e Tecnologia

  Apr 2022 - now

  Senior paid social manager

  - Developing and executing paid social and programmatic strategies:Designing and implementing comprehensive strategies for both paid social media (e.g., Facebook, Instagram, LinkedIn, TikTok) - Managing cross-platform campaigns:Setting up and managing campaigns across multiple platforms - Budget management and media planning:Planning and overseeing the allocation of budgets across paid social campaigns, ensuring the efficient use of funds to achieve the highest ROAS.- Communication and reporting:Delivering detailed reports and presentations that summarize results, including metrics like ROAS, audience engagement, and brand lift. Show less