Tara Burns

Experience

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  Global

  Jun 1999 - Aug 2001

  Marketing | Communications | Events Manager

  I worked across four radio departments: News, Sponsorship & Promotions, Sales & Advertising and Marketing. Created news packages for presenters by interviewing people, editing audio writing bulletin scripts. Created on-air promotional campaigns, handled behind-the-scenes logistics. Supported commercial teams sell advertising by providing market analysis and listener data. Event lead at The Stations’ flagship ‘Party in the Park’ concerts managing artists, special VIP guests and ensuring logistics ran smoothly. Show less

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  Midnight Communications

  Aug 2001 - Aug 2009

  Head of Lifestyle & Events - Marketing & Communications

  Developed and implemented communications strategy across major technology, consumer and business accounts. Handled a portfolio of over seven accounts at any one time. Managed the agency’s PR Network relationship, including presenting at several global meetings. Advised global clients on UK market and media to help grow businesses locally. Handled press trips independently for major sporting events such as the FIFA World Cup in Germany on behalf of Fujifilm. Designed and managed a proficient product reviews system, ensuring over 600 cameras and mobile phones could be rotated and tracked across the media. Created and led a specialist consumer and events team, working with London’s Notting Hill Carnival, Fujifilm, Adobe, O2, MTV, Pernod Ricard. Managed successful celebrity partnerships ranging from government officials and royalty to TV personalities and pop groups. Show less

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  Spink

  Sept 2009 - Nov 2013

  Associate Director Marketing & Communications

  Agency leader, responsible for driving revenue growth and team development. Built strategic media, consumer and health care professional communications, influencer engagement and integrated marketing programs for global health brands including Reckitt Benckiser, Merck, GlaxoSmithKline, Bayer and Pfizer. Responsible for agency and staff development as well as the strategic direction and tactical implementation of fully integrated communications campaign programs – delivered within a highly regulatory landscape. Skilled in the creation of expert advisory boards, press trips to global conferences, media launches, publishing house tours and roundtable briefings. Regularly consulted, presented and advised executives, senior marketing stakeholders and cross agency partners. Consistently overachieved on targets resulting high message penetration and direct sales impact. Line manager responsibilities include creating development plans, training workshops, appraisals and ensuring staff remain focused, motivated and inspired. Show less

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  Man Bites Dog

  Nov 2013 - Nov 2017

  Divisional Director | Marketing & Communications

  Industry lead at Man Bites Dog, leading the strategic development of the division heading up its largest technology, energy and professional services clients including: Google, Cisco, BP Castrol, ABM AMBRO, Dropbox, Linklaters, Grant Thornton and Agility Logistics. Skilled at working with complex businesses and bringing the best minds to work to build creative and concise PR, content and marketing campaigns that deliver commercial impact. Responsible for driving revenue, team development and managing satisfaction across the portfolio. Member of Man Bites Dog Board of Directors. Regular speaker at events, contributor for marketing publications and company blogs. Led the “Google Retail Agility Challenge” campaign, an immersive lead-generation event aimed at engaging C-suite of the UK’s largest retailers. Won gold at The Drum Awards, Corp Comms Awards, B2B Marketing and EMEA Sabre Awards. Show less

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  Accenture

  Nov 2017 - now

  Leading global communications strategy for Accenture's Retail and Consumer Goods industry groups. Direct communications priorities, create and implement global integrated communications campaigns that show how Accenture's Retail and Consumer Goods industry groups are helping the world’s most admired brands disrupt and grow. Focus on themes around consumption trends, industry disruption, brand purpose, trust, competitiveness and sustainability. Part of Accenture's 'Accent on Gender' group, working to connect Accenture women and men across the globe to inspire, drive change and work together towards gender equality. Show less

  • Director Global Communications Consumer Industries | Retail, Consumer Goods, Travel

    Sept 2024 - now

  • Global Communications Director | Retail & Consumer Goods & Services

    Jun 2021 - Oct 2024

  • Global Communications Manager | Consumer Goods & Services

    Nov 2017 - Jun 2021