Olivia Hong

Olivia Hong

Publicity Manager

Followers of Olivia Hong246 followers
location of Olivia HongSubang Jaya, Selangor, Malaysia

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  • Timeline

  • About me

    Social Media Executive at Wing Tai Fashion

  • Education

    • INTI

      2021 - 2024
      Bachelor's degree International Business
    • INTI

      2017 - 2019
      Fashion/Apparel Design 3.08
  • Experience

    • Inti Dance Club

      Jan 2017 - Jan 2019
      Publicity Manager

      - Create poster to publicize upcoming events- Responsible for gathering and translating knowledge of the club to the club members- Develop creative ideas for seasonal projects

    • Pink N' Proper

      Jan 2018 - Jan 2019
      Marketing And Public Relations Intern

      - involves in all aspects of marketing and Social Media,including dealing internal and external partners.- Work closely with the Social Media team on all aspects of the day to daysocial media departmental needs. It includes: creating, scheduling, andposting content for all social platforms, monitoring platforms throughout theday and handling customer inquiries, assisting with social media contests andgiveaways, and special projects.- Creating graphics contents based on the monthly campaign that its going on: Valentines day, upcoming new product launch and new project - Get involved in content creating as the model of the IGTV content- attending events that are invited by our partner and build connection from the events- Work closely on logistics aspect: process and pack orders. Tunjukkan kurang

    • Uniqlo Malaysia

      Apr 2018 - Jan 2018
      Retail Sales Executive

      - Attend to customers; provide customer service with politeness and friendliness- Carry out visual merchandising and stock replenishment duties - Perform housekeeping duties to maintain shop image - Understand all the products and recommend matching coordinates to customer to increase sales

    • Dreamscape Enterprise Sdn.Bhd

      Jan 2019 - Jan 2021

      - Manage various social media platforms on a daily basis for a fashion e-commerce company.- Plan, create and schedule content for two Facebook and Instagram accounts (dreamscape and barebydreamscape).- Creating appealing content for stories in order to engage followers- Product listing on new products launch with product description- Develop and execute the sales campaign- Developed an Instagram filter to increase exposure and engagement.- Share daily content that builds a good brand and encourages people to leave a positive impression on the page.- Daily social media insights monitoring- Assisting and participating in weekly LIVE sessions as a LIVE HOST - Content model for IGTV - Assisting and participating in weekly LIVE sessions as a LIVE HOST - Styling a new arrival before moving on to model photoshoots- Create a visual merchandising setup for photoshoots. Tunjukkan kurang - Manage and clear daily orders; ensuring orders are delivered on time.- Send out tracking numbers once the orders are been packed and picked up by courier services- Weekly stock checking- QA on new stocks arrival- Ensure inventory are always neat and tidy for smooth operation- Prepare new arrival details: item description, material chart and measurements- Upload new items to websites with all the sources that are being prepared ahead- Customer services on walk-in campaign during CNY- Assists them based on their needs with a recommendation on what suits them the best Tunjukkan kurang

      • Social Media Designer

        Feb 2020 - Jan 2021
      • Logistics Executive

        Jan 2019 - Feb 2020
    • Dear19

      Jan 2021 - Jul 2021
      Creative Executive

      - Develop and plan campaign ideas for festive season- Assisting rebranding project from Nineteen89 to Dear19- Copywriting on social media d2d posting & campaign that collaborate with external partner- Designing on story and graphics- Assists in photo shootings- Plan on weekly arrival- Manage various social media on daily basis

    • Self-employed

      Jul 2021 - Feb 2022
      Self Employed

      - Implement and handle the E-Commerce platform’s orders and inquiries - Updating and maintaining platform backend such as pricing, product listings, promotions, inventory of products, etc- Liaise and coordinate with customers on sales inquiry, quotation, order processing, and deliveries arrangement, resolving complaints

    • J-Brands (M) Sdn Bhd

      Jan 2022 - Jan 2022
      E-commerce and Social Media Executive

      - Manage and plan marketing campaigns for social media and marketplaces.- Manage and optimize online stores.- Work alongside management in updating social media platforms and media planning.- Design and enhance existing/new images for marketing purposes.- Analyze and report online marketing and sales campaign performances.- Assist in preparing marketing materials.- Ensure optimal product presentation and description on all online platforms.- Maintain customer relationships and retain consumer satisfaction Tunjukkan kurang

    • Wing Tai Fashion Sdn Bhd

      Sept 2022 - Apr 2024
      Social media executive

      - Oversee all Influencer Marketing & social posting for various brands such as Mango, Furla, Sergent Major &, etc.- Build and maintain relationships with media, KOLs & influencers.- To plan, and execute the brand's PR strategies, engaging PR content, and seeding initiatives with KOL and media according to budget to create branding awareness and a positive public image.- Provide summaries of previous influencer campaigns in order to emphasise their achievements, lessons learned, and opportunities for development.- To develop, manage, and oversee content, external partners, assets, and output for digital marketing and brand social media, as well as to regularly create and engage with creative and innovative content, schedule posts, and promote brand-focused messages for PR and branding purposes.- Coordinate social media content to align with brand campaigns, promotions, and product highlights.- To effectively analyze and manage social media presence, digital advertising costs, and returns, as well as assess social media campaigns using tracking systems to gather visitor data and identify areas for improvement in terms of efficacy and campaign performance.- Monitor and develop reports on competitors' activity within social media spaces.- Work with other departments to develop social media timelines coinciding with new product launches / AD campaigns / other messages. Tunjukkan kurang

  • Licenses & Certifications

    • The Fundamentals of Digital Marketing

      Google
      May 2021