Experience

• 

  Portent, inc.

  Nov 2013 - Sept 2016

  Analytics strategist

  - Built automated reports via custom macros and conditional formulae in Excel.- Provide opportunity analysis for unique and creative ways for companies to enhance their digital marketing techniques.- Implement tag management solutions to enhance site speed and for auto-event tracking in analytics platforms.- Proficient at running A/B testing scenarios via Optimizely and CrazyEgg for client CRO. - Specialize in making data easily digestible for all levels of analytics reporting.

• 

  Adswerve, inc.

  Sept 2016 - now

  Helping onboard new analytics hires and helping team with all manner of technical needs.

  • Senior Analytics Specialist Manager

    Nov 2024 - now

  • Analytics Support Manager

    Feb 2022 - Nov 2024

  • Senior Digital Analyst

    Sept 2016 - Feb 2022
• 

  Analytics pros

  Oct 2018 - Mar 2019

  Work with clients to strategize and implement tracking solutions for Google Analytics and other digital marketing platformsCreate clear and concise documentation for developers to implement custom tracking solutionsProvide trainings and live demonstrations for A/B testing best practicesStrong project management skills that provide clear communication for all internal and external teams on any projectHighly proficient with Google Tag Manager to implement large-scale analytics and marketing tag solutionsExperience with JavaScript for diagnosing errors and testing code solutions Show less

  • Digital Analyst

    Sept 2016 - Mar 2019

  • Senior Digital Analyst

    Oct 2018 - Jan 2019