Experience

• 

  Logistics uk

  Jan 1997 - Jan 2021

  In this role, I was planning, budgeting, and forecasting organisational financial goals while ensuring delivering on time and under budget completion of projects and ensuring quality customer service. I identified market changes and evolved strategies for executing appropriate response. I enhanced customer service by outsourcing fulfilment of orders resulting in improved profit margins. I enhanced customer online experience and reduce operating costs by introducing automated emails for tracking their orders resulting in reduced order queries. I mentor and coach team to enhance their professional skills.* Managed three business services, including FTA/Logistics UK Shop, Tachodisc, and Penalty Charge Notice Service (PCN) with an annual turnover of £6M+* Raised turnover by 35% in five years by initiating product diversification, driving online sales, executing marketing initiatives, and enhancing customer experience.* Secured business worth £2M+ by negotiating with major retailers* Enhanced online sales from 30% to 50%, and average spend per order by 20%* Supervised successful first business acquisition with Tachodisc* Improved rate of successful first time delivery by 4% resulted in reduced 'where is my order' queries* Evaluated through Best Companies MC3 framework as a three star manager (highest award) Show less Headed company shop, affinities, and Penalty Charge Notice Service (PCN). I also managed all business areas and sales by implementing marketing strategies and allocating budgets. I excited corporate rebranding for enhancing company image. Moreover, I explored new business opportunities through market research. I coordinated with Board of Directors for implementing marketing strategies. * Introduced Fuel Card resulting in achieving profit circa £50k in two years* Oversaw and enhanced affinity services by 40% in two years* Turned a loss-making PCN business into a profitable venture within a year* Achieved business worth £1M by leading corporate communication with a major supermarket Show less

  • General manager - Shop and Operations

    Oct 2016 - Jan 2021

  • General Manager - Shop, Marketing, Affinities and PCN

    Sept 2014 - Oct 2016

  • General Manager -Shop, Affinities and PCN Admin Service

    Jan 2011 - Sept 2014

  • Head of Marketing and Shopfta

    Jan 2008 - Jan 2011

  • Marketing Communications Manager

    Aug 2004 - Dec 2007

  • Direct Marketing Manager

    Jun 1999 - Aug 2004

  • Direct Marketing Executive

    Jan 1997 - Jun 1999
• 

  Purple compass

  Jan 2021 - Dec 2021

  Management consultant

  Working with clients to develop and execute marketing strategies to grow market share and diversify product ranges.

• 

  Lloyd morgan group

  Jan 2022 - Oct 2023

  Brand & project manager

  In this role I identified business partnerships, worked on tenders to successfully win new business to drive further reach into the market. Managed the web site to improve content, customer experience and enhance search engine optimisation (SEO). Implemented a Google Ads and Google Merchant strategy with performance and conversion goals driving new business. Undertook marketing campaigns and PR to raise awareness of the brand and generate sales leads.*Increased web traffic by 30% in one year*Implemented Google Ads (PPC) resulting in 95% increase in online sales enquiries*Organised and managed a trade show resulting in 127 new leads*Secured two new business partnerships to expand the reach into the market Show less

• 

  Westways vending ltd

  Jan 2024 - now

  Commercial manager