Tiina Taavela

Experience

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  W.Steinmann

  Jan 2010 - Aug 2010

  Marketing Assistant

  My main responsibilities included hosting meetings, contacting clients and subcontractors, research, arranging events, small translation works and overall versatile assistance in client projects. I learned the progression and the different phases of the projects.

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  Urheilijayhdistys ry

  Oct 2010 - Jan 2014

  Communications coordinator

  My job included widely the whole range in the area of communications. Our clients were top athletes in Finland, sport federations, companies and corporations. My main responsibilities were external and internal communications, representing and taking care of top athlete’s needs.This position also included marketing, events (e.g. press conferences and sports related recreational days), coordinating smaller and bigger projects, updating several websites and writing press releases. I was responsible for the press releases of the Finnish National cross country skiing team e.g. in World cup and World championship competitions during the winter of 2011-12.I was responsible for producing member magazines, from the idea to the completed magazine and was part of establishing a new fundraising web site, www.tueurheilijaa.fi.The smaller size of the company allowed me to work amongst very diverse tasks. In this position I learned the importance of discreet communication, effective writing and producing compact press releases and how to communicate even the negative subjects. I also learned the process of producing a magazine. Show less

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  Goland Group Oy

  Nov 2012 - Mar 2015

  Marketing Coordinator

  Goland Group Oy/ Suomen Tiloja.fi Oy is a small marketing company operating in the field of commercial property marketing. The clients were e.g. the biggest property owners and investment funds in Finland and in Europe.My main responsibilities included the coordination and management of various projects e.g. web portals, content production and different kinds of digital and traditional marketing projects.My job also consisted of creating relevant marketing offerings for customers, management of the marketing mix, developing marketing plans and budgets for our clients and customer relationship management. The key requirements for the position were understanding customers' marketing needs and being able to make customer focused decisions.Working in a small advertising company within the commercial property business, I managed to build a good general understanding of marketing in this branch. I also learned a lot about digital advertising. It was really interesting to be part of creating a whole new approach to commercial property marketing. Show less

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  Intersport Finland Oy

  Mar 2015 - Mar 2021

  Digital Marketing Specialist

  I worked as a Digital Marketing Specialist for Intersport Finland. The main responsibilities included the responsibility of social media channels (organic and advertising), newsletter production and development, content marketing projects and planning the digital marketing strategy with the marketing team. I was also part of the team taking care of our e-commerce user experience development and SEO and SEM projects.

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  TT Coaching

  Feb 2018 - now

  Entrepreneur
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  Crossfit Central Helsinki

  Feb 2018 - Apr 2024

  Coach
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  Fortum

  Mar 2021 - now

  At this role I am managing all Fortum’s social media channels in Finland. The role includes• Creating strategically planned content across all Fortum social media channels in Finland and globally on LinkedIn and Twitter.• Creating and optimizing social media advertising campaigns.• Social media analytics• Implementing social media strategy on all channels• Social media coaching• Cooperation with our external partners to develop Fortum social media further• Member of Fortum News Desk: media relations, crisis comms• Updating content on website Show less

  • Manager, Digital Channels & Social Media

    Oct 2023 - now

  • Digital Communications Specialist

    Mar 2021 - Oct 2023