Liisa Ennuste

Experience

• 

  Matthew Williamson

  Mar 2012 - May 2012

  Events and Marketing Intern

  Manage samples, assist with events preparation, research current trends, assist at fittings,help prepare mood and colour boards, prepare presentations using Photoshop and InDesign skills, brainstorm ideas for the brand’s social media content, cover the front desk reception duties and run everyday errands.

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  Penfield USA

  Oct 2013 - Dec 2015

  • Design innovative marketing campaigns alongside the Head of Marketing.• Direct seasonal campaigns, produce campaign/look book shoots, write copy for press and advertising.• Direct and oversee social media campaigns.• Brief distributors with creative guidelines and supervise and book ad campaigns.• Manage PR agencies (UK and US): media targets, product placement and partnerships.• Design and provide merchandising guidelines to distributors and stockists.• Work closely with web and sales teams to deliver promotional events and drive sales.• Carry out evaluations of media visibility and brand awareness, monitor competition and identify trends.• Represent the company on trade shows (Bread & Butter, Seek, Jacket Required, Capsule NY).• Manage day-to-day marketing budget. Show less • Manage the production and delivery of creative materials (campaigns, look books, shop window designs).• Plan and execute social media plan and assist the Head of Marketing in designing innovative marketing campaigns.• Organise annual sales meetings and in-store events and promotions.• Assist budget management.• Manage day-to-day communication with PR officers.• Assist the Head of Marketing in developing promotional and marketing activity at global level to drive sales, brand awareness and customer loyalty. Show less

  • Marketing Manager

    Jun 2015 - Dec 2015

  • Marketing Executive

    Dec 2014 - Jun 2015

  • Marketing Assistant

    Oct 2013 - Dec 2014
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  Jalajälg (Nike distributor in the Baltics)

  Apr 2016 - Feb 2019

  Nike Brand Marketing Manager

  • Adopt and execute regional marketing campaigns, making sure it is aligned with the global strategy.• Direct hyperlocal campaigns, produce campaign and social media assets.• Sports event management: managing the whole process from planning, running the event to post-event evaluation.• Manage Nike Run Club social media.• Established and managing local influencer network.• Source and identify talent for influencer activations and partnerships.• Work with media and creative agencies to deliver well-performing campaigns.• Co-operate closely with sales and product teams to achieve well-developed and targeted marketing campaigns.• Carry out evaluations of media visibility and brand awareness, monitor competition and identify trends.• Compile and manage the annual brand communications budget. Show less

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  Sun & Sand Sports

  Mar 2019 - Jun 2020

  Nike Brand Manager (Nike Running in GCC)

  As Nike Brand Manager I led all brand marketing efforts for the Nike Running category in the GCC region, with touchpoints across digital, communications, activations and retail functions. With a deep understanding of the sports and youth culture, I built and executed holistic marketing campaigns (highlights: Nike Joyride and React Infinity) and led the execution, while truly connecting with the local consumers and growing Nike Running category in the Middle East.I collaborated closely with some of the leading media (Vice Arabia, Emirates Woman, Harper's Bazaar Arabia) on projects that pushed the boundaries for female athletes in the region. See attached media for some of the highlights. Show less

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  Bolt

  Sept 2020 - now

  https://www.reddit.com/r/solateor/comments/16pb0ha/creative_director_interview_with_hr/ 💚 Concept creation [Global & local brand campaigns] and creator integration. As the Influencer Marketing Manager, I lead the Global Ambassador Program at Bolt. I develop and implement performance-driven strategies to drive acquisitions, build long-term relationships with thought leaders across the globe, and execute strategies to grow the business & increase positive brand awareness, reflecting in long-term rider growth.

  • Creative Director

    Dec 2023 - now

  • Creative Strategist

    Aug 2021 - Dec 2023

  • Influencer Marketing Manager [Global]

    Sept 2020 - Aug 2021