Merel Klijn Velderman

Experience

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  Arthouse LUX

  Sept 2015 - Jan 2016

  PR & Marketing Intern

  I worked for LUX as an intern in the PR & Marketing department from September - January. Among my responsibilities was managing the PR, marketing, email communications, press releases, corporate communication, contentmanagement and designing communication plans.

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  DDB & Tribal Worldwide, Amsterdam

  Oct 2017 - Feb 2020

  Content & Community Manager

  The Content & Community team at DDB & Tribal Amsterdam - a leading international advertising agency - are specialized in content creation, social strategy, crisis management, corporate storytelling, community management and developing creative concepts. DDB & Tribal's creations can be found on the channels of leader brands such as McDonald's, Royal Canin, KLM, Heineken and Volkswagen.For premium pet food brand Royal Canin, the main projects I'm working on, are:- Social listening: gaining insights from analysing the social media conversation with Crimson Hexagon. Nerdy: yes. Interesting: understatement.- Optimizing brand presence among different social platforms on a global level.Working on the McDonald's account, I manage a variety of its digital and social media efforts. This includes: - Content creation- Social strategy- Project management - Research & reporting- Account management- Monitoring & moderation Show less

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  Dorst & Lesser

  Feb 2020 - Apr 2022

  Account Strategist

  Dorst & Lesser is a full-service social media agency helping brands to be heard above the noise and connect with their audience. We do this through kick-ass creative content and successful advertising strategies. All based on the latest social insights and ten years of knowledge of the global social media market.For awesome brands like Alpro & Provamel (global), Tony's Chocolonely (global), Nikon (Benelux) and Glenfiddich, I am the first point of contact, project owner/manager and constantly look out for strategic opportunities to help our clients be the best version their brand can be.Next to my accounts, I work on new business proposals and pitches both from a strategic as well as organisational point of view. Helping brands turn 'help?' into 'hell yeah!' always makes my heart beat faster.At Dorst & Lesser, I am responsible for:- Creating new social brand strategies and staying on track with these- Creating new business proposals for leads and potential clients- Keeping our clients happy and their brands thriving in the social / digital landscape- Setting out and staying on track of planning, budget and quality in content creation and other projects- Creating the best possible environment for my colleagues to unlock their skills working on my projects Show less

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  ABN AMRO Bank N.V.

  Apr 2022 - Apr 2023

  Brand Activation Manager

  Binnen de afdeling Brand, Marketing & Communications werk ik als Brand Activation Manager niet alleen aan het bouwen van een nog sterker merk, maar ook aan een mooiere en duurzame wereld. Met strategische partnerships brengen we mensen en organisaties met ambitie verder en met relevante activaties en treffende campagnes zetten we ons in voor een mooier morgen.In mijn rol als Brand Activation Manager ben ik verantwoordelijk voor - het activeren van het merk ABN AMRO op basis van onze merkdoelstellingen middels passende activatie en campagnes binnen het maatschappelijke en duurzaamheidsdomein- het ontwikkelen van briefings voor mediabureaus en creatieve partijen - het managen van projecten van briefing tot delivery, bewaken van scope, timings en budgetten en doormeten van resultaten op basis van content- en merkdoelstellingen- de communicatie omtrent onze partnerships, events, contentformats en -kalender en onze mediadoelgroepen- het evalueren en bijsturen van de impact van onze communicatie Show less

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  PPG

  Apr 2023 - now

  Marketing Manager Histor & Rambo

  Within the EMEA West region, in my role as Marketing Manager for Histor & Rambo at PPG, I am responsible for- Managing a part of the Histor & Rambo portfolio, from strategy to execution;- Leading New Product Development projects (from concept to launch), including strategy and ATL/digital support;- The development and delivery of impactful (digital) communication and media plans in collaboration with agencies;- Manage project teams (Shopper Marketing, Sales, Finance) and collaborating with other departments and key stakeholders, including the Center of Excellence Retail brands with which we work internationally;- Starting up market research, making category and concept/brand analyses.PPG: WE PROTECT AND BEAUTIFY THE WORLDWe work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Show less